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Top 15 Content Marketing Trends for 2023

Keeping up with whatu2019s happening in the content marketing industry is key to creating relevant, valuable and consistent content that will attract and retain your audience<br><br>Hereu2019s a look at some of the top content marketing trends to look out for in 2023 - https://narrato.io/blog/top-15-content-marketing-trends-for-2023/

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Top 15 Content Marketing Trends for 2023

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  1. narrato TOP 15 CONTENT TOP 15 CONTENT TOP 15 CONTENT MARKETING TRENDS MARKETING TRENDS MARKETING TRENDS FOR FOR FOR

  2. CONTENTS Focus on content experience AI content creation and planning tools Agile marketing takes over Video content driving engagement Podcasts with SEO-focused transcripts DEI and values-driven content marketing Focus on customer retention and loyalty building Influencer marketing for brand awareness User-generated content Better data privacy aids lead generation Speak your target audience’s language Self-serve content and chatbots Content with a human touch

  3. Focus on content experience AI content creation and planning tools User-focused content and user-first SEO will gain prominence AI-powered tools for content creation, reporting, analytics are going to be big narrato

  4. Agile marketing takes over Video content driving engagement Continuously monitor marketing performance and make improvements in several small iterations Video content in marketing is here to stay Gives you a shot at virality narrato

  5. Interactive content Interactive content will help marketers in building stronger connections with audience DEI and values-driven content marketing Content with homogenous and narrow outlook will not work today narrato

  6. Podcasts with SEO-focused transcripts Personalized and intentional content Podcast advertising is proving to be more impactful than most other media Make your content messaging intentional and meaningful, not generic narrato

  7. Focus on customer retention and loyalty Influencer marketing for brand awareness Content marketing is a major lead nurturing, customer acquisition, and customer retention channel Brands should start building a more elaborate influencer marketing strategy narrato

  8. User-generated content Better data privacy aids lead generation UGC will become important as more people turn to social media for product recommendations People trust brands that respect their right to data privacy and security narrato

  9. Speak your target audience’s language Self-serve content and chatbots Understand the colloquialism your target audience uses, the trends/beliefs they identify with, and more Consumers prefer self-serve options over getting in touch with a brand representative narrato

  10. Here's our team! Content with a human touch Invest in quality content with your leadership or key team members in front of the camera Provides a face audience can associate with the brand narrato

  11. narrato THANK YOU For an in-depth look at these content marketing trends, read the article on Narrato blog. https://narrato.io/blog/top-15-content-marketing- trends-for-2023/

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