1 / 8

Understanding Your Blog’s Audience & Creating Personas

Your blog posts need to drive engagement to make your content marketing efforts worthwhile. Better the engagement, the more repeat visitors you get on your blog. Understanding your blog audience & having well-defined buyer personas is crucial in building a successful blog.<br><br>In this post, we discuss:<br>- What are buyer personas?<br>- Why is the creation of buyer personas important for marketing?<br>- How can you create a buyer persona for your business and blog?<br>- Why is it important to know your influencers & anti-personas?<br><br>https://blog.narrato.io/understanding-your-blogs-audience-creating-personas/

narratosocial
Download Presentation

Understanding Your Blog’s Audience & Creating Personas

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UNDERSTANDING YOUR BLOG’S AUDIENCE & CREATING PERSONAS narrato https://narrato.io/

  2. 01 What are buyer personas? Contents A quick overview of the key points Why is the creation of buyer personas 02 important for marketing? How can you create a buyer persona for 03 your business and blog? 04 Know your influencers and anti-personas narrato

  3. What are buyer personas? Buyer personas are a detailed description of what your ideal customer, or reader, should look like. It can be considered as the simulation of a real person who would be interested in your content. An audience persona is a very specific smaller segment of the broader target audience. narrato

  4. Why is the creation of buyer personas important for marketing? Having well-defined buyer/audience personas helps in - 1. Creating the right content for the right people 2. Addressing the audience's needs and challenges 3. Bringing clarity and vision to your content process 4. Improving SEO for your blog posts 5. Improving sales and revenue narrato

  5. Step 1. Collect demographic data How can you create a buyer persona for your business and blog? Step 2: Identify their goals and challenges Step 3: Follow their online activities Step 4: Create your audience personas narrato

  6. Segmentation of data based on categories like age, industry, etc. Create your blog audience personas Listing the commonalities/ Identifying a pattern (Elaborating Step 4) Building a story for your personas narrato

  7. Know your influencers and anti-personas What is an anti- persona? Who is an influencer? An anti-persona is someone who is just the opposite of your target audience persona. An influencer is someone who has the power to impact your ideal user's decisions. If your content appeals to the influencer, it is likely that they would share it with their clients/followers. The anti-persona tells you who to avoid targeting when creating content for your blog. narrato

  8. narrato THANK YOU Read the full article: https://blog.narrato.io/understanding-your-blogs-audience- creating-personas/ https://narrato.io/

More Related