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Lecture # 1. Structure of Pakistan Apparel Industry. Apparel Industry is shrinking to Asia now a day But Why ?. Pakistan’s Competitors. India Bangladesh Sri Lanka China. Competitive Advantage. Raw materials Technology Technical force Skilled Labour Rules and Regulations
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Lecture # 1 Structure of Pakistan Apparel Industry
Pakistan’s Competitors India Bangladesh Sri Lanka China
Competitive Advantage • Raw materials • Technology • Technical force • Skilled Labour • Rules and Regulations • Attitude (As a nation)
Structure of Apparel Industry in Pakistan There are 4 levels • Level 1 • Level 2 • Level 3 • Level 1
Level 1 Raw material (For garment) manufacturers • Yarn manufacturers • Fabric manufacturers • Fabric processors (Dyeing, printing) • Accessories manufacturers • Etc……..
Level 2 • Apparel manufacturers • Apparel contractors
Level 3 Sellers • Retail stores • Chain stores • Discount stores • Departmental stores • Mass merchandisers
Level 4 Consumers • Men • Women • Child
Have you ever heard? • Forward vertical integrated units • Forward vertical integrated units