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Standardisation, regulation, worldwide strategies. Need for standardisation in the telecom market. Table of contents. Changing environment Standardization – a means to be future proof ETSI – 15 years of success What can ETSI offer to the EU accession countries? Conclusions.
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Standardisation, regulation, worldwide strategies Need for standardisation in the telecom market
Table of contents • Changing environment • Standardization – a means to be future proof • ETSI – 15 years of success • What can ETSI offer to the EU accession countries? • Conclusions
Not so long ago… Telco considered a utility- Basic services & no competition State-owned incumbents National/regional players « Monopolistic » standards production market Less than 5 regulatory bodies worldwide 120 Members in ETSI (3% Associate in 94) … Today Deconstruction of traditionalvalue chains > value networks Liberalization/privatization > New entrants, new businesses& users become clients Global markets-global playersWall Street agendas & market caps > many countries’ GDPs Oligopolisticstandards production market 120+ regulatory bodies worldwide 800 Members in ETSI (20% Asso.) Talking about a revolution…
Balance of powers shifted… So, who is in charge? • Industry? • Wall Street? • Governments? • Regulators? • International and/or Regional organizations? • Standards bodies? • Academics?
Standardization, A Means to be Future Proof
Standardization, a tool (amongst others): • to level the playing field • for fair competition
Basic principles of standardization • Voluntary • Open • Consensus • Public • General purpose for the society • Compatibility (between generations)
In case you think standardization is for idealists… ICT sector is a 650billion US $ per annumglobal industry, the largest sector in the world, accounting for more than 2%of world GDP andrepresenting nearly 20% of world trade. (lirne.net) Up to 80% of trade (equivalent to $4 trillion annually) is affected by standards or associated technical regulations (Estimate OECD)
Why invest in standardization?Industry perspective • Learn a lot … • Influence evolution of technologies/standards • Input market requirements into standardization process • Co-operate to build critical mass • Access to new markets • Parallelproduct/service development • Reduced lead times • Early market watch
PRE-REQUISITES FOR STANDARDIZATION • COMMITMENT • COMPETENCE • CONTINUITY • TRUST
Innovate Be seen as a leader Save money and avoid wasted R&D Understand risks associated with standards Control evolution of market Build credibility with customers “Open the box” Whyworkin standards? In summary: Create a more favourable environment in which to do business
STANDARDIZATION IS (1): • LOAD SHARING • COST SAVING • CLOSE CO-OPERATION OF COMPETITORS • REDUCTION OF SOLUTIONS TO A MINIMUM: PREFERABLY: ONE!
STANDARDIZATION IS (2): • CREATION OF A CRITICAL MASS • BRINGING ECONOMY OF SCALE • A FIGHT AGAINST TECHNICAL BARRIERS TO TRADE
Looks like this WITHOUT STANDARDIZATION WITH STANDARDIZATION
Fragmented Proprietary Solutions Harmonisation Through Standardisation:Value Proposition Operators’Requirements The Standards Added Value FutureProofingandSecurity Multivendor Interop. CAPEX/OPEXReduction NewRevenueStreams Fast Time ToMarket UserAcceptance
Standardization, key to success (1) • GSM was a success because: • Strong industrial commitment (Manufacturers & Operators) • Quest for interoperability (boxes & interfaces) • Commitment from regulators and network operators smooth market developments - roaming, introduction of competition, - catering to users needs… Courtesy GSMA
Standardization, key to success (2) • Beyond interoperability, standardization ensures: • Economies of scale • Creation of a critical mass • Creation of an industrial ecosystem • Limitating dominant positions & proprietary solutions.
Why invest in standardization?Regulators & policy makers’ perspective • Reference to standards & recommendations for: licencing schemes, tenders, optimum spectrum usage, numbering, dispute resolution etc. • To structure the market on a long term basis with a view to cater to the end user interests. • In that perspective, standardization’s agenda is ahead • Regulators & policy makers: • Identify potential regulatory issues embedded in standard-making • Impact on elaboration of standards to fulfill: competition rules, obligations provided by Directives optimum use of scarce resources, etc.
WHAT, WHO & WHY IS ? A Factory, a Producer of Regional Norms, Standards & Specifications for a Global Marketplace!
What & Who is ETSI? 1 (3) • A recognized European Standards Organization,active in all areas of telecommunications includingRadiocommunciations andneighbouring areas, such as: - Broadcasting and- Information Technology • INDUSTRY LED & MARKET DRIVEN
What & Who is ETSI? 2 (3) ETSI = EU ETSI = CEPT
What & Who is ETSI? 3 (3) • ETSI is AUTONOMOUS & INDEPENDENT • Created in 1988 • Situated in the South of France • Professional & EFFICIENT • Exponential annual increase in output • More than 11.500 deliverables published
ETSI MEANS: • GOOD & INNOVATIVE (REGIONAL) • NORMS, • STANDARDS, & • SPECIFICATIONS • GUIDES & • REPORTS • FOR THE GLOBAL MARKET PLACE
Membership by country Total number of Members : 526 (35 countries) plus Observers: 35 (18 countries) plus Associate Members: 127 (20 countries) TOTAL 688
The GSM Footprint with GSM no GSM
DVB on air DVB-Terrestrial adopted DVB-Satellite in use or planned Not planned
Countries with DECT with DECT no DECT
What can ETSI offer to the EU ACCESSION COUNTRIES?
Exemple: Slovenia participation in ETSI • Slovenian Institute for Standardization • Mobitel d.d. • Mr Zeljko Puljic is the representative of CEECs and CIS in the ETSI Board
From standards taking to standards making • Information is power • You don’t have to be big to be beautiful • Make the right connections • No one else but you will defend your market requirements!
… to further our co-operation (1) • To participate in ETSI meetings • to identify their importance • To learn for your enterprise • To influence standardization • To host ETSI meetings in your country in order to facilitate your participation • To encourage experts to participate in STFs activities
… to further our co-operation (2) • To regularly consult: - the ETSI web site - the ETSI portal • To download – free of charge (!) all ETSI deliverables ( > 13.000!) • To use the EDS Service
Recruitment of STF Experts Announcement of vacancies in Specialist Task Forces Vacancies are announced by Collective Letters, see: http://www.etsi.org/jobs/home.htm Who can apply for a Call for Expert? STF experts are seconded preferably by ETSI Members. In exceptional cases, experts supported by Members.
Standardization & innovation IN THE AREA OF TELECOMMUNICATIONS STANDARDIZATION TAKES PLACE - IN MOST CASES – PRIOR TO OR IN PARALLEL WITH THE DEVELOPMENT … THAT IS WHY STANDARDIZATION IN THE AREA OF TELECOMMUNICATIONS LEADS TOWARDS INNOVATION!
BEING ACTIVE IN TELECOMMUNICATIONS STANDARDIZATION MEANS: BEING INNOVATIVE!
WHO CAN AFFORD TO STAY OFF-SIDE WHEN INNOVATION, i.e. YOUR FUTURE, IS AT STAKE?