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Five Ws (and a/an H). SARAH???. Five Ws (and a H). Ledes (or ‘leads’). Writing great ledes. Remember your five Ws and an H. Writing great ledes. Remember your five Ws and an H Remember what makes news. Writing great ledes. Remember your five Ws and an H Remember what makes news
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SARAH??? Five Ws (and a H)
Writing great ledes • Remember your five Ws and an H
Writing great ledes • Remember your five Ws and an H • Remember what makes news
Writing great ledes • Remember your five Ws and an H • Remember what makes news • Ledes are short: almost always less than 30 words. Count ‘em!
Writing great ledes • Remember your five Ws and an H • Remember what makes news • Ledes are short: almost always less than 30 words. Count ‘em! • Generally a single sentence; can be two if you’ve got great materials. But let’s aim for one-sentence ledes
Writing great ledes • “If you can master the process of writing ledes – identifying key facts and expressing them concisely – you’ll have a solid command of the craft of journalism.”
Writing great ledes • Collect all your facts
Writing great ledes • Collect all your facts • Sum it up, boil it down
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H)
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite • Is it clear?
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite • Is it clear? • Is it active?
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite • Is it clear? • Is it active? • Is it wordy?
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite • Is it clear? • Is it active? • Is it wordy? • Is it compelling?
Writing great ledes • Collect all your facts • Sum it up, boil it down • Prioritize the five Ws (and an H) • Rethink, revise, rewrite • Is it clear? • Is it active? • Is it wordy? • Is it compelling? • Is it news??????
Assignment October 18 • The new GOP debate is tonight, 8 p.m. • Streams live on bloomberg.com/tv/ • Also on Bloomberg TV (channel 104 on Verizon, probably on bright house and Comcast also) • Watch the first 45 minutes: Write an inverted pyramid, hard-news story about what you see. 350 words, but really tight. There will be an award (yum) for the best lede!
Assignment October 18 • Pages 42-45 IR • Pages 118 (bottom) -125 TTS
Assignment October 18 • Pages 44-45 IR • Pages 118 (bottom) -125 TTS • Bring your laptop/iPad on 10/18