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Highest revenue

Highest revenue. Fiscal Quarter Revenue $B. 0. 1. 2. 3. 4. 5. INNOVATION PIPELINE. To succeed long term, focus on the middle term. Sustain [MATURE BUSINESSES]. Cultivate [NEW BUSINESSES]. Cultivate [NEW TECHNOLOGIES]. NOW. Horizon 1 12 months – 18 months. GBU/RBUs. Horizon 2

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Highest revenue

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  1. Highest revenue Fiscal Quarter Revenue $B

  2. 0 1 2 3 4 5 INNOVATION PIPELINE To succeed long term, focus on the middle term Sustain [MATURE BUSINESSES] Cultivate [NEW BUSINESSES] Cultivate [NEW TECHNOLOGIES] NOW Horizon 1 12 months – 18 months GBU/RBUs Horizon 2 18 months – 3 years Emerging Business Unit Horizon 33 years – 5 years Innovation Program Office / HP Labs 2

  3. PORTFOLIO INNOVATION Motivations for innovation differ across the product portfolio QUESTION MARKS STARS MARKET GROWTH CASH COWS DOGS HP LEADERSHIP 3

  4. strategy for breakaway leadership 4 Ongoing Operational Transformation • Aggressively reduce cost structure. Eliminate competitor price advantage. • Operating model improvements in product development, supply chain, warranty and support 3 Deliver Best Experience And Coverage 2 • Strategic investments to improve sales coverage • Total Customer Experience that sets us apart Gain New Positions In Attractive Adjacent Markets 1 Profitably Grow Revenue In The Core • Accelerate growth in high-margin businesses to offset margin pressure in the core • Drive incremental growth in selected target markets • Deliver leading innovation at a competitive price

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