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Lumea Training 2013

Lumea Training 2013. Activity. Quiz. Answer the following questions. All together. 5 minutes. Activity. Quiz. How many hairs are there on average on the human body?. 1. 1.1 million. 2. 2.3 million. 5.0 million. 3.

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Lumea Training 2013

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  1. Lumea Training 2013

  2. Activity Quiz Answer the following questions All together 5 minutes

  3. Activity Quiz How many hairs are there on average on the human body? 1 1.1 million 2 2.3 million 5.0 million 3 On the entire surface of the human body, there are about 5 million hairs; but many of them are difficult to see.

  4. Activity Quiz From which area do women remove hair most? 1 Eyebrows 2 Underarms 3 Lower legs Across countries, almost all women depilate underarms (95%), lower legs (91%) and bikini line (88%). Eyebrows come fourth, with 64%. Synovate, female depilation segmentation study, August 2009

  5. Introduction Evolution of female depilation methods New hair removal methods are being offered and existing methods are constantly improved. From surface removal to root removal to hair growth prevention

  6. Introduction Hair removal pro’s and con’s

  7. Consumer Needs Consumer insights Women still have many unmet needs regarding hair removal… No more dark shadows No more pain No more hair in embarrassing areas No more stubble No re-growth Regardless of the hair removal method, you always see hair growing back before you can remove it again. I wish I could be hair free everyday without getting stubbly in between. …finding a solution for the “no re-growth” problem would help solving most other unmet needs No more ingrown hair No more stress No more skin irritation No more nicks & cuts

  8. The Product Evolution of female depilation methods Finally breakthrough professional technology will be available at home! …at home From surface removal to root removal to hair growth prevention

  9. The Product Philips Lumea Breakthrough innovation by Philips IPL hair removal system for long lasting smoothness

  10. The Product Lumea benefits • Long lasting smoothness • Philips Lumea offers an effective, long-lasting solution that enables you to enjoy smooth skin every day. • Effortlessly effective • Our studies show significant hair reduction after as little as two bi-weekly treatments. To keep skin silky smooth, repeat treatment every four to six weeks depending on individual hair regrowth and body area • Gentle treatment even on sensitive skin • Developed in close cooperation with leading dermatologists • Maximum freedom, minimum hassle • Cordless design for maximum freedom and reach • Comes ready to work out of the box and does not require replacement lamps or gels • Cost effective • Lowest cost per treatment amongst leading IPL devices

  11. The Product The Lumea range Lumea Precision Plus SC2003 Recommended retail price: Lumea Precision SC2002 Recommended retail price:

  12. Comparison

  13. Technology Explained How does it work? Light based hair removal with Philips Lumea: IPL technology • Gentle pulses of light are applied • The melanin in the hair absorbs the released light pulses • The light produces heat in the hair, which is transferred to the hair follicle • This stimulates the hair follicle to go into a resting phase • As a consequence the hair sheds naturally and hair regrowthis inhibited

  14. Technology Explained How does it work? Before treatment 2 weeks 2 weeks 2 weeks 2-4 weeks • The application area needs to be shaven before treatment for: • the best efficacy • the most gentle treatment • a long lifetime of the appliance This step can be left out as soon as there’s no visible hair regrowth. Usually this is after 4/5 treatments.

  15. Technology Explained How does it work? After treatment • Cleaning is necessary after each treatment: • To ensure best results • To ensure a long life for your appliance • To avoid that any residue (hairs, dust, fibers) burns after flashing and will cause discomfort, pain or skin reactions • Tip: instead of the cleaning cloth supplied, you can also use some water / high percentage alcohol and a cotton tip

  16. Technology Explained The role of melanin Melanin is susceptible to light and essential for an effective light-based treatment. Melanin is responsible for the pigmentation of the hair and skin. More melanin in the hair root = darker hair Conclusion: the darker the hair, the more effective the treatment Darker hair colour More melanin Better light absorption More heat production More ef-fectiveness  More melanin in the skin = darker skin Conclusion: the darker the skin, the more perceptible the treatment Darker skin colour More melanin Better light absorption More heat production More perceptible 

  17. Technology Explained Skin types and body hair colour Light-based depilation can work for most women. Light-based depilation is not effective on very light (light blonde, red, grey and white) body hair or suitable for darker skin tones

  18. Technology Explained The role of the hair growth cycle There are 3 hair growth phases:  1 Anagen phase (growing phase) = up to 90% of the hair The hair grows actively from the root. In this phase the concentration of melanin is highest.  2 Catagen phase (degradation phase) = 1-2% of the hair The hair growth stops and the root shrinks before the hair sheds. 3 Telogen phase (resting phase) = 10-14% of the hair The old hair separates from the root and is shed. The root remains at rest until the biological clock tells it to become active again and grow a new hair.  Hairs on an area of skin are usually in different stages of the cycle of hair growth. Conclusion: hairs in the growing phase have enough melanin to be treated most effectively, so it takes several treatments to catch all hair roots in that phase.

  19. Technology Explained Is light-based depilation suitable for everyone? Light based hair removal is not suitable: On children <14 years old On light blonde, grey or red hair On very dark skin (type VI) On moles or freckles On nipples For pregnant women During breast feeding On tattoos & piercings

  20. Activity Quiz Use the Lumea packaging One at a time 10 minutes

  21. Activity I need help! BACK SIDE Q: Is Philips Lumea suitable for my skin and hair colour? Q: How often do I need it to use it and for how long? BOTTOM

  22. Product Features Precision attachment (Lumea Precision) The face is more sensitive to light-based treatments and therefore requires a specially designed solution. That is why Philips designed Lumea Precision, which includes the Precision attachment, for application on face and other sensitive areas. The precision attachment is also smaller in surface (2cm2) and is therefore more convenient to use on the face and other hard-to-reach areas Precision attachment For extra protection for face and other sensitive areas Additional reddish light filter *full body treatment including two lower legs, bikini area and underarms

  23. Product Features Safe-to-use Philips Lumea : safe-to-use in the comfort of your home Dr. Vic A. Narurkar, consulting dermatologist, USA Dr. P. Berretty, supervising dermatologist, Netherlands Prof. Dr. P. Bjerring, supervising dermatologist, Denmark Philips Lumea has been developed in close cooperation with leading dermatologists to ensure the professional IPL technology is adapted for safe use at home.

  24. Product Features Gentle application Philips Lumea : effective treatment of all body hair Philips Lumea has been developed in close cooperation with leading dermatologists for a gentle application even on the face (Lumea Precision only) and other sensitive areas. It can be used to remove unwanted hair from body areas below the neckline: legs, bikini area, underarms, arms and stomach. Lumea Precision includes a specially designed precision attachment, that enables safe treatment also on the face below the cheek bone.

  25. Product Features Supported by Philips’ heritage • Our heritage is in lighting, a key technology used for hair re-growth prevention • A great history of bringing innovations safely to the consumers home, e.g. first shavers, DVD and CD • Philips has made a difference in people’s health and wellbeing for decades • As a company we have a strong presence in healthcare solutions and we are a key technology partner of leading hospitals worldwide • We’ve started building our knowledge and experience of skin conditions within the company more than 15 years ago • Philips Lumea was developed with leading dermatologists with over10 years of clinical and handling trials involving more than 2,000 women

  26. To be updated with country specific data when appropriate Product Features Learning about consumers Unprecedented consumer feedback • 80% prefer Lumea over their conventional method used for hair removal, including wax, shaving and epilation • Positive word of mouth: 78% of women would recommend Lumea to a friend or relative • 89% of women find Lumea (very) easy to use • Over 30,000 women can’t be wrong! The response to Philips Lumea has been overwhelming and women everywhere are talking about the device that has revolutionized hair removal MetrixLab, first shopper survey Western Europe, March 2011, N=1,280

  27. Product Features Philips Lumea vs. professional light-based treatments Lower energy x higher frequency = long lasting hair results • Philips Lumea’s IPL technology uses lower energy levels than professional IPL technology: safe for use at home • But, if used more frequently hair is prevented from growing back (Clinical studies show results are best maintained when the treatment is repeated every two to four weeks however the time between intervals can be extended depending on personal hair regrowth) • If you were to visit a salon for laser or IPL hair treatment, the cost for a whole course of laser hair treatment ranges from: • Bikini 350$-500$ Lower legs 600$-850$ • Under arms 250$-350$ Upper legs 600$-850$ • Finally, because of the gentleness of Lumea you do not need to wear goggles or apply protective gel before treatment, as at the professional.  Lumea vs. professional American Society of Plastic Surgeons

  28. USE AND LEARN • Question • How long does it take to treat the underarms, the bikini area and both legs? • Answer Depending on skin surface and experience • A fully charged battery offers at least 370 flashes at setting 5 = approx. 20 minutes. • On a lower setting (less efficacious!) the battery could last up to 3x longer. • Tip: treatments are not messy and do not require any water or additives, so you can use it wherever you want, e.g. while watching TV

  29. Activity Quiz Answer the following questions All together 5 minutes

  30. Activity Quiz Name at least three benefits of Philips Lumea over current hair removal methods? • No hair regrowth = no stubble • No hair regrowth = no more dark shadows • No hair regrowth = no ingrown hair • No stress; always ready to wear whatever you want whenever you want • No mess; can be used outside the bathroom, even while sitting on the couch • Gentle method with adjustable settings

  31. Activity Quiz What does this warning icon represent? 1 Careful, Lumea might leave spots 2 Do not use Lumea on freckles 3 Be sure to wash yourself before a treatment with Lumea Philips Lumea has a UV filter to protect the skin, but avoid treatment of freckles, moles and scars, as light could influence their appearance which makes it harder to identify skin related diseases (not caused by Philips Lumea).

  32. Activity Quiz Can Philips Lumea be used for a full bikini area depilation including sensitive areas? 1 Yes 2 No Yes, Philips Lumea is safe and gentle enough to treat the complete bikini area - for example a ‘Brazilian’ or ‘Hollywood’ (all off) look.

  33. Activity Quiz What does this warning icon represent? 1 After recent sunbath 2 Do not use in direct sunlight 3 Do not use on sunburned skin Philips Lumea should not be used within 48 hours after a sunbath or on sunburned skin. The skin needs time to restore from sun exposure.

  34. Activity Quiz Do I have to shave before using Lumea? 1 Yes, always 2 No 3 Only the first few treatments Shaving is necessary to ensure that the light energy is channeled to the hair root in the most efficient way. Furthermore, visible hairs in the treatment area can be burnt by the light and can thus cause an unpleasant smell and feeling.

  35. Activity Quiz What does this warning icon represent? 1 Children may only use Lumea in the presence of an adult 2 Lumea may not be used by children 3 If Lumea is effective for the mother, it will also be effective for the daughter Philips Lumea is not intended for children younger than 14 years. Teenagers aged between 15 and 18 years can use the appliance with the consent of their parents. Adults from 19 years and older can use the appliance freely.

  36. Activity Quiz Can I hurt my eyes by using Philips Lumea? 1 Yes 2 No 3 Not if protective glasses are used The light, which is only slightly visible during use due to reflection on the skin is harmless for eyes. The safety system prevents unintentional flashing when not in contact with the skin. It is not necessary to wear protective glasses.

  37. Smart Sales Approach Three key steps Reassure Discover Explain Handle objections with confidence! Know what your customer wants! Know the product, and be prepared for questions!

  38. Smart Sales Approach Discover Target group • Women 25 to 45 years old • Living in metropolitan areas • Higher social and income classes • Open to innovation and willing to try new things • Heavily interested in beauty related topics like fashion, cosmetics, spas, beauty salons… • Spend a lot more time and money on beauty • related topics than an average female consumer • Has used several hair removal methods, but is still looking for the perfect hair removal method

  39. Smart Sales Approach Explain 6 key benefits of Philips Lumea that will convince your customer • Long lasting smoothness: an effective, long-lasting solution that enables you to enjoy smooth skin every day. No more stubble, no more ingrown hairs, no dark shadows, always ready to wear what you want • Safe-to-use: developed with leading dermatologists, 6 years of clinical and handling trials involving more than 2,000 women • Gentle treatment even on sensitive skin: no painful root hair removal, 5 energy setting to adapt to your skin type • Very easy to use: cordless for maximum freedom in the comfort of your own home, simple and intuitive operation • No replacement parts needed: includes a high performance lamp that doesn’t require replacing and saves you time and money on replacement parts • Affordable: lowest cost per treatment amongst leading IPL/laser devices

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