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“We find that people quickly evaluate a site by visual design alone.”. Stanford Guidelines for Web Credibility, 2002. Graphics for Data Representation. History of Graphic Displays. Tufte (1997). 10,000 – 4,000 BC: first maps 1644: earliest known statistical map
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“We find that people quickly evaluate a site by visual design alone.” Stanford Guidelines for Web Credibility, 2002
History of Graphic Displays Tufte (1997) 10,000 – 4,000 BC: first maps 1644: earliest known statistical map 1765: 2-variable (x, y) plots 1808: 3-variable (x, y, z) plots (using artist’s perspective)
Map of World, Babylon, 600 BC Tigris & Euphrates Rivers Ocean Crystalinks.com
Tabula Peutingerianaca. 250 http://www.hs-augsburg.de/~harsch/Chronologia/Lspost03/Tabula/tab_pe00.html
First Statistical Graph? One Variable X Michael Florent van Langren (1644) Tufte (1997)
Napoleon’s Russian Campaign Charles Minard (1861) Video: Napoleon’s Russian campaign
Napoleon’s Russian Campaign Variables plotted: Army size 2D location Direction Temperature Time Conservative estimate of French loss: 400,000 men, 175,000 horses, 1000 canon Tufte (1983)
Build Slides Give You Control Over … • Whatinformation is revealed • How information is revealed • When information is revealed Video: 3615 10 02 Graphics - 1854 London cholera epidemic.mpg
Cholera Deaths in Central London Build: Streets
Cholera Deaths in Central London Build: Streets Deaths
Cholera Deaths in Central London Build: Streets Deaths Pumps
Cholera Deaths in Central London Build: Streets Deaths Pumps Killer
France Wikipedia
Graphical Display Guidelines • Simple • Coherent • Focused • Thought-provoking No tables No chartjunk No distortion
Chartjunk and Bad Taste USA Today Tufte (1997)
Chartjunk and the Challenger Shuttle Disaster www.nasa.gov
Challenger O-Rings Location, Size www.nasa.gov
Challenger Shuttle Hearing: Richard Feynman and O-Ring Material in Ice Water
Challenger Shuttle Hearing Chartjunk Tufte (1993) 1. Rockets are noise 2. No legend 3. No freezing temperatures 4. Ridiculous legalese
Graphical Displays Should Encourage the eye to compare Support verbal or written descriptions of the data set Have a story to tell Reduce visual clutter
Use Audience Knowledge to Show Quantities Direct labels: e.g., numerically labeled grids (previous slide) Encodings: e.g., color scales Self-representing scales: e.g., objects of known size in an image
How Informative Is This? Tufte (1997)
Much Better with Direct Labels Tufte (1997)
How Visually Cluttered is This? Tufte (1997) Tufte, 1997
Rich Information with Color Coding Tufte (1997) Tufte, 1997
Self-Representing Scale with Human http://upload.wikimedia.org/wikipedia/commons
Animated Graphic – World Air Traffic • 24-hour world air traffic • Yellow dots are large aircraft • Period is 24 hours • Daylight moves east to west • Video begins with daylight over Australia • Air traffic flow • North America (depart at night) > Europe (arrive at morning) • Europe (depart at morning) > North America (arrive at day)
End of Section Graphics for Data Representation