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Online journalism – an introduction

@ DineshBalliah dinesh@dineshballiah.com. Online journalism – an introduction. OVERVIEW. Creating content in the digital space Basic writing techniques for web Basic SEO for the content producer. WHAT IS ONLINE JOURNALISM?. JOURNALISM, distributed via the internet

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Online journalism – an introduction

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  1. @DineshBalliah dinesh@dineshballiah.com Online journalism – an introduction

  2. OVERVIEW • Creating content in the digital space • Basic writing techniques for web • Basic SEO for the content producer

  3. WHAT IS ONLINE JOURNALISM? • JOURNALISM, distributed via the internet • aka ‘digital’ journalism, multimedia journalism, comvergentjournalis • Characterised by: • Multimedia • Hypertextuality • Interactivity

  4. WHAT HAS CHANGED? • Publishing in a digital space • New skills • New knowledge • New relationships with audiences • New workflows • Convergence in roles and responsibilities • A shift away from the 8-hour day • Physical reorganisation of the workplace • etc

  5. THE CHANGES - • NEW SKILLS – (yup, the scary stuff) • Know how to tell stories digitally • Know how to create new types of content • Understand online verification • Understanding social media platforms and how to use them effectively

  6. THE CHANGES - • NEW BODIES OF KNOWLEDGEJournalists need to understand the ‘business’ of their business • New policies – internally, externally, professionally, privately • KNOW THE NUMBERS • Analytics and understanding what consumers are doing with content is crucial to effective content production

  7. ANALYTICS • Bounce rate? • Analytics allow us to understand our audiences, to identify them • Provide more of what is working • Reduce what is not working = efficiency in content creation

  8. THE CHANGES - • More engagement with audiences – • Audiences are closely connected with journalists online • Journalists speak on behalf of organisations, not just the editor • Close contact means that the writer does not let go of a piece of work once it is published • May need to be acted upon over and over again as engagement happens in a circular flow

  9. THE CHANGES - • Different workflows: • Can lead to bottlenecks if old systems are used for digital publishing • Digital publishing doesn’t keep an 8-hour day. Publishing is around the clock. Entails new ways or organising the workflow • New participants in the workflow, i.e. videographer

  10. THE CHANGES - • Convergence in roles and responsibilities: • Closer engagement between marketing/sales and editorial teams • Projects often involve more than one team/department • Might necessitate a physical reorganisation of the workplace so teams/individuals are located closer to one another • Yes, this means that journalists may need to sit next to the sales people!

  11. SOCIAL MEDIA IN THE MIX • Adds a completely new dimension to journalism • New audiences • New responsibilities • Unpredictability • Fear • Ineffectual usage

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