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Lecture 20 E-Marketing

Lecture 20 E-Marketing. E-Marketing Communication Tools Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology. Objectives. After this lecture, you will be able to: Discuss how marketers use the Internet for advertising,

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Lecture 20 E-Marketing

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  1. Lecture 20E-Marketing E-Marketing Communication Tools Instructor: HanniyaAbid Assistant Professor COMSATS Institute of Information Technology

  2. Objectives • After this lecture, you will be able to: • Discuss how marketers use the Internet for advertising, • Know marketing public relations, sales promotions, direct marketing, and personal selling.

  3. Sponsorships • Sponsorships integrate editorial content and advertising. • Sponsorships allow great interactivity and help firms build synergistic partnerships that provide useful content. • Sponsor disclosure is an important issue for e-marketers.

  4. Mobile Advertising • Mobile Internet usage grew about 25% annually from 2007-2010. • Techniques for mobile devices include: • Display ads • Messaging • Location-based ads • Paid search • Video • Advertising on mobile devices is likely to increase.

  5. Mobile Advertising Venues by Goal

  6. An Example • Tesco uses an innovative way to help customers make purchases • Lets see a video of how Tesco has targeted customers in South Korea…

  7. Summary • Different types of Mobile Ads • Emerging Formats of Ads

  8. Oh, the last thing… • Think about the Tesco-Homeplus video that you have seen in this lecture. • From the perspective of e-Marketing management, what steps has the company taken? • What are your views on their marketing strategies.

  9. It will help if you explore…. • Adsense and Adwords programs by Google • Advertisements on facebook and other social media

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