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The Search for Revenue

The Search for Revenue. Let Gateway open up. the opportunities. Gateway provides enterprise-wide value. CFOs & Financial Analysts. Strategic Planners. Physician Liaisons. Marketers. Business Development. Community benefit Marketing ROI Customer analysis Value. Service line analysis

nathan-mcneil
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The Search for Revenue

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  1. The Search for Revenue Let Gateway open up the opportunities

  2. Gateway provides enterprise-wide value CFOs & Financial Analysts Strategic Planners Physician Liaisons Marketers Business Development • Community benefit • Marketing ROI • Customer analysis • Value • Service line analysis • Clinical opportunities • Budget/ Revenue scenarios • Geographic analysis • Targeted physician referral strategies • High-margin opportunities • Payment segmentation • Strategic tactics • Campaign measurement • Data-driven creative • Growth opportunities • Service line trending

  3. Gateway’s core strength: Integration of physician and consumer data From Exam Room… …To Hospital Discharge

  4. Gateway’s core strength: Integration of physician and consumer data

  5. The SRK Strategic Halo: Product lines are interdependent Downstream Feeders Product Line Feeders Downstream

  6. The SRK Strategic Halo: Product lines are interdependent Feeders Downstream Downstream Feeders Product Line

  7. AlleKiski Medical Center Four services “feed” 35% of CV visits from existing patients upstream Endocrinology Pulmonary CV Patients Total Visits CV Patients 35% Total Visits Gastroenterology Orthopedics

  8. AlleKiski Medical Center CV entry patients provide 18% of the visitsto these four product lines downstream Gastroenterology Pulmonary Orthopedics Endocrinology CV Patients 18% Total Visits

  9. “Its so simple and makes so much sense.” Bill Englert Vice President of Operations And Business Development Alle-KiskiMedical Center

  10. Innovative metrics Household Penetration Upstream Feeders Churn Rate Lag Time

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