Presented by Jessica Haynie December 13, 2011

1. In the Business of Doing Good:Integrating Philanthropic & Community Involvement Programs into a Small Business Presented by Jessica Haynie December 13, 2011

2. Why develop such a practice? • Adds societal value and fosters healthy communities • It supports employee recruitment, retention, skill building, teamwork, and morale • Programs can build relationships with customers, vendors, and suppliers • In some cases, programs can facilitate the creation of new products and the penetration of new markets 2

3. The data backs it up • 85% polled say a company’s commitment to a social issue is important when deciding which companies they want to see doing business in their community • 75% polled say a company’s commitment to a social issue is important when deciding which products and services to recommend to other people. • 86% of Americans say that when price and quality are equal, they will reward companies that support a cause with their business. • 81% of corporations use employee volunteering programs as a resource for achieving strategic business goals - up from 31% in 1992. • 74% of companies surveyed agree that volunteerism increases employee productivity • 81% of companies view employee volunteerism as directly affecting the bottom line. 3

4. furthermore… • 60% of opinion elites reports boycotting a company’s products due to negative corporate responsibility news • 69% of Americans say corporate citizenship is important to their trust in a business • 91% say that they have a more positive image of a product or company when it supports a cause • 62% said they would prefer to work for companies that give them opportunities to contribute their talents to nonprofits • 82% indicated that the volunteer activity helps them develop leadership and other important workplace skills • 93% of corporations surveyed said their volunteer programs help them improve employee teamwork 4

5. The framework create value for the business, its employees, customers and community time, money, products and/or services Mission-based Investments of 5

6. Traditional mission statements “To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for customers” - Aflac “Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we’re obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth prosperity.” - Citigroup “Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.” - Zappos 6

7. Mission statements that go beyond the business “To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.” - Starbucks “Building community by illuminating organizations and businesses working for a greater good of our community, humanity, and the planet.” - Firefly Innovation Group “To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.” - Ben & Jerry’s 7 7

8. Identify Your Philanthropy What causes or social issues are you most passionate about? Do any directly intersect with your company? How can you create a meaningful benefit to society that also adds to your company’s bottom line? What can your company offer to make the world a better place? 8 8

9. Examples of giving money • Write a check or perhaps it’s a % of your sales or profits • Put out a specific request for proposals • Create matching grant program for your employees • Create a dollars for doers program for your employees • Allow employees to donate paid time off • Allow employees to have giving payroll deductions • Give away scholarships to employees or the community • Ask your suppliers to match your gifts • Get customers involved by letting them select which nonprofits will be supported • Sponsor an event 9 9

10. Examples of giving time • Skill-based vs. non-skill based volunteering • Allow your employees to take paid volunteer time off • Grant service sabbaticals for your employees • Establish a day of service your employees, vendors, and customers • Promote both individual and team volunteering • Join a Board of Directors • Consider venture philanthropy 10 10

11. Examples of giving product/services • Can you provide pro-bono or discounted services to either a nonprofit or to an underserved population? • Can your products benefit a nonprofit or an underserved population? Offer at a discount or even for free. 11 11 11

12. Other examples • Do you have extra office space you could offer to a nonprofit organization at low or no cost? • Do you have a conference room that nonprofits could use for meetings? • Create employee giving drives • Join giving groups specific for businesses (i.e., The Entrepreneur’s Foundation, 1% For the Planet) • Can you donate unused office supplies and furniture? 12 12 12

13. Business Goals Getting new customers by penetrating a current market or growing into a new one Developing a new product or service Being identified as a community leader Branding Employee or contractor recruitment/retention Skill building, teamwork, or morale in the office Customer loyalty/retention 13 13 13

14. Turn philanthropic strategies into business strategies • Ask yourself: How can this philanthropic strategy help me accomplish this business goal? • This isn’t just a piece of the business, this should be integrated in all aspects of the business • Create a people-based or mission-based business model

15. By creating a synonymous relationship between society and business, you are creating a harmonious balance that can create a world of sustainability. Are you in the business of doing good? 15