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What’s New in Marketing

Learn why going online is essential for your business. Connect with existing customers, find new customers, expand your business, and reach beyond your geographical location. Discover the various online marketing strategies and platforms available. Attend the workshop at Made In Alaska in Anchorage.

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What’s New in Marketing

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  1. What’s New in Marketing Made In Alaska Workshop Olya Semiryazhko

  2. Why go online? • Connect with existing customers • Find new customer • Expand your business • Create more ways to find your business • Reach beyond your geographical location • It’s FREE or INEXPENSIVE Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  3. Who uses social media? Source: Edison Research Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  4. Who uses social media? Time spent online: • 64% - 5 hrs per week • 39% - 10 hrs per week Source: Edison Research Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  5. Online Marketing: • Websites & e-commerce sites • Social networking sites • Blogs • Email marketing • Video • Deal of the day websites Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  6. Websites

  7. Website. Don’t have one? Reason to have a website: • To provide 24/7 company information • To attract more customers • To keep customers and clients informed of company news • Free website hosting: • sites.google.com • www.webs.com • www.doteasy.com Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  8. E-commerce Websites • AMBIT program (Alaska Manufacturing, Business, Industry and Technology Program) www.entertainmealaska.com • www.etsy.com • EBay, Amazon, etc. Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  9. Ebay • Get familiar with ebay.com (buy something?) • Get your product details • Photographs • Selling format: auction or buy it now • Start small • Think about shipping Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  10. Ebay • Auction fees: • Insertion fee: $0.25 - $2.00 • Final value fee: 9% of sale price (max $50) • Fixed price: • Insertion fee: $0.50 • Final value fee: 8% - 15% (depends on product category) Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  11. Helpful Alaskan Websites: • Made In Alaska Website – Permit holders • www.madeinalaska.org • 907-272-5634 • Upload your product photo • Buy Alaska – No cost • www.buyalaska.com • (800)478-7232 Toll Free Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  12. Google is your tool • Google Maps (Local Business Center) • www.google.com/lbc • Google Analytics • www.google.com/analytics • Google Alerts • www.google.com/alerts • Google AdWords • www.adwords.google.com Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  13. Social Networking Sites

  14. Social Networking Sites Facebook, Myspace, Orkut, Hi5, Etc. • Interact with your customers • Post fast updatesand specials • Make it interesting and engaging • Post pictures, videos, links, events, etc. • Get more “Likes” • Share your stories • It’s FREE! Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  15. Facebook (Made In Alaska) Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  16. Facebook Marketing Tips • Create a nice profile • Add your business contacts • Post content • Buy ad space • Advertise your events Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  17. Facebook advertising • Set your daily budget $$$ • Target YOUR market (location, age, gender, education, interest, etc.) • CPM (Cost per 1000 impressions) • CPC (Cost per Click) Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  18. Blogs

  19. Twitter – Microbloging Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  20. Blogs Have you heard about Twitter? • Share information • Engage customers • Offer specials • Announce news • Promote new products • Provide value • Stay updated Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  21. Twitter Marketing • Import your contacts • Complete your profile • Build your followers base • Make it worthwhile to follow you • Learn from the best Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  22. Email Marketing

  23. Constant Contact Examples Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  24. Email Marketing Constant Contact, Exact Target, Benchmark email, Stream send, Vertical response, etc. From $15/month • Updates • Reminders • Special promotions • News Create an email sign up list Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  25. Constant Contact • Use hundreds of templates • Use your contact list • Create various email lists • Schedule emails • Send out online surveys Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  26. Video Sharing

  27. YouTube Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  28. YouTube www.YouTube.com • Create your own channel • Post videos, presentations, commercials • Make it unique • It’s FREE Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  29. YouTube • YouTube is second largest search engine after Google • Add video reviews • Post funny videos Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  30. Deal of the Day Websites

  31. Deal of the Day Websites Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  32. About Groupon • Bring in new customers • Invest in the customers your ad brings in • Great exposure & word of mouth • Happy customers = Return customers Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  33. Things to Consider • Contact Groupon first www.grouponworks.comadvertising@groupon.com 877-788-7858 Ext. 2 • Come up with a great offer (50%) • Customers purchase deals from Groupon.com • Groupon takes about ½ of sales • Groupon sends the checks to you Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  34. Things to Consider • Groupon = advertising (not money maker) • Make sure you can afford it • Deals may have a cap • Deals usually have an expiration date • Think in the long run Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  35. Tips and Tricks Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  36. Time is Money • Set your goals • Limit your time • Know what is effective • Separate work and personal networking Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  37. Know Your Customer • Know your customer (age, gender, interest, etc.) • Have a clear offer/statement • Know your competitors • Know your strengths & weaknesses • Don’t do everything at once Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  38. Tips to Succeed • Avoid self-promotion • Give valuable information • Do it only if you enjoy it • Don’t annoy your followers/fans/friends Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  39. Questions? Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  40. Online Resources: www.madeinalaska.org www.buyalaska.com www.google.com/lbc www.etsy.com www.facebook.com www.twitter.com www.constantcontact.com www.youtube.com www.groupon.com Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

  41. madeinalaska@anchoragemarkets.com 907-272-5634 Made In Alaska, 741 East 13th Avenue, Anchorage, AK 99507

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