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TechnoloyPlus

TechnoloyPlus. Insightful Training On Using Emerging Internet Technology & Media Effectively For Business Success & Hotel Success. Our Commitment. (1) Enable you to SELL ALL ROOMS – Everyday.

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TechnoloyPlus

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  1. TechnoloyPlus Insightful Training On Using Emerging Internet Technology & Media Effectively For Business Success & Hotel Success.

  2. Our Commitment • (1) Enable you to SELL ALL ROOMS – Everyday. • (2) Provide you with tools to get the HIGHEST rate for your hotel room in your city or category. • (3) Suggest simple but powerful steps to build your brand.

  3. Sell All Rooms - Everyday Hotel IndustryContent Traveller Generated Content (TGC) SEO, PPC & Email Marketing Social Media Optimization Second Life & Virtual Hotels Conclusion 1

  4. US Hotel Industry Statistics

  5. The importance of the Web • Worldwide online travel sales is valued at $147 billion in 2007* • Forecast to grow at 17% per year over the next 3 years* 3

  6. Travel & Technology Facts • 86% of all travel and vacation research now done online • Over 50% of all travel reservations done online • If you are NOT Strongly Online - You Are Not In the Game 6

  7. The importance of the web • Online travel sales will represent 48% of total travel sales by 2008* • A further 38% of consumers make their decision online, but purchase offline** • This means that almost 86% of travel sales will either be made online, or strongly influenced by online 7

  8. Why are search engines important? • 89% of Internet users regularly use a search engine • In Europe, Google accounts for 76% of all searches • In Asia Pacific Google accounts for 67% • In the US Google accounts for 49% • It is important to know where users are searching to adjust the approach accordingly 15

  9. 2. Acquire New and incremental customers • SEO does take up to 4 - 8 months to make a significant impact • The best results require an iterative process, not a one-time effort • Ensuring high-quality incremental traffic is delivered is vital • For short-term, tactical, traffic deploy Pay-per-click marketing as a complimentary activity 17

  10. 2. Acquire New and incremental customers • PPC is a fantastic medium for turning on traffic immediately • A well-researched PPC campaign will deliver significant returns and will quickly become an ongoing activity • PPC campaigns compliment SEO activities • Running SEO and PPC side-by-side, ensures that you own the page 18

  11. Email Marketing • Managed effectively they can: • Reduce the overall cost of sale through channel shifting • Increase their loyalty and value • Communication of the online proposition in an offline environment is vital • Regular, and relevant, email communication will build loyalty and reinforce the bran 20

  12. 3. Retain Email Marketing • Building the customer database is very important and can be achieved relatively easily: • Sign-up process on web site • Run online promotions / competitions • Sign-up at check-in / check-out • Ensure offline communication encourages email sign-up • A communication calendar should be developed to ensure regular emails are sent with compelling offers 21

  13. Summary • Today up to 80% of all bookings are influenced by the web • A strategic, planned, approach to online marketing will produce far better returns than tactical activity • Investing in existing customers, as well as prospecting for new ones, is crucial for overall success • Measuring performance and adjusting campaigns will produce stronger returns 22

  14. Question • Can an independent non-rated hotel 50 Room Property charge more rate than 3-Star Franchise property in the same city and same area?

  15. Question • What do we look for when we travel outside our home and decide to stay at some other location?

  16. Traveler Generated Content (TGC) Reviews About Your Hotel On Internet 1

  17.  What is TGS? Traveler-Generated Content (TGC): • Traveler-Generated Content refers to all travel-related reviews and blog entries posted on the Internet for fellow travelers to read. • TGC is being read it has become a trusted resource that travelers rely on during their purchasing process. 2

  18. Travel Reviews • Millions of reviews on all hotels are available on Internet. Even if your hotel is small, you will have some review. • Over 86 % of traveler rely on Internet Research and Travel Reviews to make purchase decisions. • Experts fear that with growing popularity of reviews, franchisor brand may become irrelevant.

  19. Search Engine Optimization • The process of getting higher traffic to your website through search engine is called Search Engine Optimization. • The traffic coming through search engine is free. You don’t need to pay anything to search engines to get the traffic.

  20. What is SEO (Search Engine Optimization)? • The process of improving web pages so they rank higher in search engines for your targeted keywords. Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance

  21. Where are the Organic Results? Pay Per Click Pay Per Click Organic

  22. Virtual World – The next phase • Virtual worlds are 3-D Internet Websites and software that make the experience of using Internet completely immersive. • Virtual Worlds are exploding in popularity because of the higher bandwidth and unlimited creative options.

  23. The Future • It is likely that more and more hotel properties will set-up their business in virtual world and in second life. • You can start earning money by creating and selling Virtual Hotel rooms.

  24. What is Second Life? • “Second Life is a 3-D virtual world entirely built and owned by its Residents … with … a Resident population of over 21,851,664 (and growing) …” 2

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