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Growth of Internet and Web.

This workshop explores the growth of the internet and web, principles for managing e-business successfully, and the impact of e-commerce on small businesses. Participants will delve into e-commerce issues, setting up an e-business online, e-business models, and e-strategy challenges. The workshop covers technological infrastructure, hosting websites, marketing strategies, and building e-business solutions. It also addresses the benefits of e-business, the role of IT in e-commerce, and technological challenges faced in e-business. Participants will learn about creating e-applications, working with e-business consultants, and the option of outsourcing e-business projects.

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Growth of Internet and Web.

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  1. Growth of Internet and Web. E-commerce workshop

  2. Principles in Successfully Managing E-Business • All e-projects must be aligned with business objectives and improving customer satisfaction should be a key metric in measuring success • Operating business decision-makers responsible for bottle-line performance should be responsible for effectively using technology to achieve business results E-commerce workshop

  3. What is E-commerce ? • The term electronic commerce or E-commerce is used to describe doing business over the Internet and has been described as the new economic paradigm. • Electronic commerce is the application of communication and information sharing technologies among trading partners to the pursuit of business objectives. E-commerce workshop

  4. Why E-commerce? • Demand: Penetration of Computers in Home. • Providing information to customer when they need it. • Building customer relationship. • New way to for customer to interact with you. E-commerce workshop

  5. Dramatic Distribution of Savings • Orders taken with any human intervention. • Automatic order confirmation. • Direct input into order processing system. • Orders taken outside of office hours. E-commerce workshop

  6. E-commerce Impact on Small Business. E-commerce workshop

  7. Technological Infrastructure • Digital Cash. • Shopping Cart. • Online privacy (security). • Electronic checks. • Credit Card Purchase. E-commerce workshop

  8. E-Commerce Issues • Customer Support • Relationship with supplier • Warehousing & Shipping • Solution to their problem. E-commerce workshop

  9. Setting-up an E-Business on Web • Building your website • Registering your domain name • Hosting website with an ISP • Marketing your Website • Building E-business • E-business Example Websites • E-business Challenges E-commerce workshop

  10. Using Word '00 Using Netscape Composer Other Tools: FrontPage Net Objects HTML Editors Building your Website ? E-commerce workshop

  11. Domain Names on the Internet Tabnet Inc. has the task of registering Internet domain names. Three-character suffix specifies type of organization: .com .edu .gov .mil .org .net Two-character suffix specifies country of origin (outside of U.S.) E-commerce workshop

  12. Website Hosting • ISP Examples: • Media3.Net • Mindspring.com • Web Hosting • VSP Examples: • FreeStore.com • Amazon.com - eShop • SmartAge.com (for small-biz) E-commerce workshop

  13. Marketing your Website • Advertising on the Web • Tips & Tricks • Promoting Websites on Search Engines • Internet Business Journal E-commerce workshop

  14. Building E-Business Solutions • Online Shopping Carts • Secure Access – SSL • Credit-Card Processing • Visa International • MasterCard • Card Service West • Online Giving • Shipping • Online Customer Service & Support E-commerce workshop

  15. Do-it-Yourself: Examples • ABC Computers. • SOHOWeb.net. E-commerce workshop

  16. E-Business Models • Business-to-Business Net enabling relationships with business partners, customers and channels external to your organization( includes extranet) • Business-to-Customer Net enabling relationships with individual consumers or end-users • Consumer-to-Consumer • E-Auctions, Flea Markets, … E-commerce workshop

  17. E-Strategy Challenges • Customer Retention • Sticky Services • Personalization • Customer Services • Returns • Questions • Website Options • Do-it-yourself Guide • Hire IT consultant • E-business Outsourcing E-commerce workshop

  18. Benefits of E-Business • Low cost of new applications deployment( minimum duplication) • Flexibility-easy to adapt to changing business needs • Scalability e.g., acquisitions integrated easily • Improved time to market • New technologies and changes in business process easily integrated enterprise wide E-commerce workshop

  19. Role of IT • “Free market fulfillment” • Consultant: Teach and inform Business Units about what they can get from IT • Determine and support enterprise-wide standards E-commerce workshop

  20. Technological Challenges • Bridge technical infrastructure capabilities and business requirements • Educate clients on new technologies • Assess technical costs and risks in the calculation of ROI • Participate in and drive technology standards • Partner in business process re-engineering E-commerce workshop

  21. How to Create e-Applications • Easy to use the environment • Small central team controls “ look and feel” • Anyone can “post to the Web” • E-Pub system used for automated publishing: everything gets posted to the Web E-commerce workshop

  22. E-Business Consultants • IBM • H-P • Others E-commerce workshop

  23. E-Business Outsourcing • zShops at Amazon.com • FairMarket.com • MyShop.com • Other Resources E-commerce workshop

  24. Listen to the Pros • “The world will only need four or five computers” (source: Tom Watson, Sr., IBM) • “There is absolutely no need for a computer in the home” (source: Ken Olson,DEC) • “640K ought to be enough for anybody” (source: Bill Gates, Microsoft) E-commerce workshop

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