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QUODD Equity+

Q. QUODD Equity+. Full-Featured “Thin-Client” Market Data System. May 16, 2007. Q. Table of Contents. Corporate Background Market Data Screen Shots of QUODD Equity+ Hardware Infrastructure Cost Reduction Feature Comparison Client Control Panel SIFMA (formerly SIA) Endorsement

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QUODD Equity+

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  1. Q QUODDEquity+ Full-Featured “Thin-Client” Market Data System May 16, 2007

  2. Q Table of Contents • Corporate Background • Market Data • Screen Shots of QUODD Equity+ • Hardware Infrastructure Cost Reduction • Feature Comparison • Client Control Panel • SIFMA (formerly SIA) Endorsement • Quote Delivery System • Financial Server • Business Logic & Web Layers • QUODD Delivery Solutions • Datacenter Environment • Summary

  3. Q Corporate Background • QUODD was founded February 1999 in California, providing a cost-effective, Market Data Desktop Solution , utilizing the Internet and State of the Art Technology to deliver real-time pricing, analytics and fundamental data to the Private Investor Community. • QUODD in January 2004 redirected their development resources to build another new product, QUODD Equity+ for the Professional Broker. Launched in April 2005, QUODD Equity+ provides a comprehensive, real-time data management solution that seamlessly integrates all third party market data with a company's own internal systems/databases. The entire solution is centrally-managed, eliminating the need for excessive company resources. QUODD Equity+ significantly decreases the data management costs across an enterprise at approximately 50%. • Headquartered in Jersey City, New JerseyQUODD Financial Information Services has recently moved from San Francisco CA to “Exchange Place” in Jersey City, NJ. QUODD maintains two data centers in Santa Clara, CA and Hawthorne, NY both fully redundant and diversified. Both centers are capable of handling the entire load in cases of disaster recovery situations.

  4. Q Market Data • Real-time streaming quotes • Market Monitors (customizable) • Charting Analytics with 39+ years of daily pricing information • In-depth company data for all U.S. equities   • User-configurable portfolio tracker • Standard detailed quote display • Scrolling news headlines and text, with filtering • NASDAQ Level II • Time, Sales & Quotes with filtering and 20 day history • VWAP with filtering and 20 day history • Real-time streaming options quotes (displays option chains & greeks in real-time) • Market Scanner (Most Actives, Gainers/Losers, etc.) • Advanced real-time alerts (stock price & company activity alerts) • Splits & Buybacks • Insider Database Information • SEC Filings • More to Come!

  5. allows users to customize the layout of their screens, both in terms of look-and-feel (colors, sizes, fonts) as well as market data selection. All customized screens are saved from session to session so they're exactly the way they left them the next time they login. Easy-to-use drag-and-drop interface enhances user-friendliness. Q QUODD Equity+ QUODD Equity+ allows full personalization of the user’s desktop which include customization of the elements within an instrument being monitored within each users screen. Our personalization can be user driven or firm specific according to our clients requirements. User-configurable screen layout

  6. Example MarketSheet –Screen layout and market data items are 100% user-configurable. Single or multiple content frames can be positioned on one screen displaying, for example, quotes, news, chart, major market indicators and a detailed quote as shown below. All colors, fonts & sizes are customizable as well.

  7. MarketSheet (2nd example) –As shown below, all MarketSheets are customizable in terms of screen layout and market data. In addition, detailed company-specific content is easily accessible via a “right-click” on any stock symbol.

  8. Q Hardware InfrastructureCost Reduction • Reduced Market Data Server Costs (60-70%) • Reduced Vendor-Supplied Communications Costs (30-40%) • Reduced IT Staff’s Market Data Involvement

  9. Feature Comparison Q The richness of QUODD’s content compares favorably with other market data systems which cost far more.

  10. QUODD Client Control Panel Q QUODD provides a Client Control Panel giving the Client full control of their QUODD account: • Adding, editing or deleting users • Changing user entitlements • On-Line access to invoices, payment history and exchange reporting, including coming-month projected invoice • Resetting user passwords or resending the existing password by e-mail • Organizing users into groups to provide billing breakdown • Management of administrators who have access to the Client Control Panel, including their permissions • Live chat with Support and Billing desks to answer questions real time

  11. Client Control Panel –QUODD provides a Client Control Panel giving the Client full control of their QUODD account:

  12. SIFMA Endorsement –For the first time in their 35 year history, SIFMA is recommending a market data system.

  13. Q Financial Server

  14. Business Logic Layer Allows changes to user entitlements by QUODD, by customer or by subscriber Ability to link customer proprietary content Subscriber statistics, such as: Length of tenure Retention rates Web Server Layer Uses http for all requests/responses Performs authentication and authorization for any "secured" resource Uses java servlets and java server pages to gather and render dynamic content All http responses are delivered in the form of html or serialized java objects (for dynamic quotes only) Q Business Logic and Web Layers

  15. Q QUODD Server/Network Solution

  16. Q QUODD Internet Solution

  17. Datacenter Environment • West Coast Data Center – Fully Redundant • East Coast Data Center – Fully Redundant • Security • Interior and exterior video surveillance • Biometric and key card readers at all entrances • Individually locked cabinets and cages • 24 hour staffing • Power • Dual power feeds from power utility • Utility grade generators with on-site diesel fuel storage • Redundant UPS • Fire Suppression • FM200 fire suppression system • Smoke and heat detectors • Connectivity • Diversely routed fiber-optic SONET links to four carriers • Multiple Tier 1 service backbone providers • Cisco powered network with fully meshed fiber architecture

  18. Q Summary • Working with QUODD provides maximum flexibility: • One point of contact for all data services • Add additional data services as needed • Ability to interface proprietary data or content • Administrative tools for Entitlements and Billing reviews • We can offer this because: • QUODD was designed with the internet in mind, not retrofitted to older architecture • QUODD uses “Best of Breed” components and outsourced services wherever possible • QUODD technology is “State-of-the-Art” without any legacy infrastructure to support

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