BUS 620 Innovative Educator/ bus620.com

1. BUS 620 Innovative Educator/ bus620.com

2. BUS 620 Innovative Educator BUS 620 Entire Course (Ash) For more course tutorials visit www.bus620.com • BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) • BUS 620 Week 1 The Future of the New York Times (Ash Course) • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) • BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) • BUS 620 Week 2 Industry Forecasting (Ash Course) • BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course) • BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course) • BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course

3. BUS 620 Innovative Educator BUS 620 Final Marketing Plan (Ash) For more course tutorials visit www.bus620.com • BUS 620 Final Marketing Plan

4. BUS 620 Innovative Educator BUS 620 Industry Forecasting (Ash) For more course tutorials visit www.bus620.com • BUS 620 Industry Forecasting

5. BUS 620 Innovative Educator BUS 620 Promotion (Ash) For more course tutorials visit www.bus620.com • BUS 620 Promotion

6. BUS 620 Innovative Educator BUS 620 Retail Business Analysis (Ash) For more course tutorials visit www.bus620.com • BUS 620 Retail Business Analysis

7. BUS 620 Innovative Educator BUS 620 Space and Place (Ash) For more course tutorials visit www.bus620.com • BUS 620 Space and Place (Ash)

8. BUS 620 Innovative Educator BUS 620 The Exchange Relationship (Ash) For more course tutorials visit www.bus620.com • BUS 620 The Exchange Relationship (Ash)

9. BUS 620 Innovative Educator BUS 620 Week 1 DQ 1 What is Marketing (Ash) For more course tutorials visit www.bus620.com • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

10. BUS 620 Innovative Educator BUS 620 Week 1 DQ 2 Marketing Strategies (Ash) For more course tutorials visit www.bus620.com • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2

11. BUS 620 Innovative Educator BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) For more course tutorials visit www.bus620.com • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List

12. BUS 620 Innovative Educator BUS 620 Week 2 DQ 2 Customer Needs (Ash) For more course tutorials visit www.bus620.com • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

13. BUS 620 Innovative Educator BUS 620 Week 2 Industry Forecasting (Ash) For more course tutorials visit www.bus620.com • Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years

14. BUS 620 Innovative Educator BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash) For more course tutorials visit www.bus620.com • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

15. BUS 620 Innovative Educator BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash) For more course tutorials visit www.bus620.com • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers

16. BUS 620 Innovative Educator BUS 620 Week 3 The Case of the New Apple, Inc. (Ash) For more course tutorials visit www.bus620.com • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2

17. BUS 620 Innovative Educator BUS 620 Week 4 Ad Compaign - Article Review (Ash) For more course tutorials visit www.bus620.com • Ad Campaign. Review the article: • Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.

18. BUS 620 Innovative Educator BUS 620 Week 4 DQ 1 The Role of Pricing (Ash) For more course tutorials visit www.bus620.com • The Role of Pricing. Review the article: • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced by coupons and sales?

19. BUS 620 Innovative Educator BUS 620 Week 4 DQ 2 Product Development Process (Ash) For more course tutorials visit www.bus620.com • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

20. BUS 620 Innovative Educator BUS 620 Week 5 DQ 1 Marketing Channels (Ash) For more course tutorials visit www.bus620.com • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

21. BUS 620 Innovative Educator BUS 620 Week 5 DQ 2 Going Global (Ash) For more course tutorials visit www.bus620.com • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

22. BUS 620 Innovative Educator BUS 620 Week 5 Marketing in a Global Economy (Ash) For more course tutorials visit www.bus620.com • Marketing in a Global Economy. Review the following article: • Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. • According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk.

23. BUS 620 Innovative Educator BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash) For more course tutorials visit www.bus620.com • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html

24. BUS 620 Innovative Educator BUS 620 Week 6 DQ 2 Creating a Plan (Ash) For more course tutorials visit www.bus620.com • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?

25. BUS 620 Innovative Educator BUS 620 Week 6 Final Paper (Ash) For more course tutorials visit www.bus620.com • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis

26. BUS 620 Innovative Educator BUS 620 Week 1 Assignment Tesco Case (Ash) For more course tutorials visit www.bus620.com • Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page). • Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry

27. ABS 200 Innovative Educator