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Chapter 6

Chapter 6 . Radio: Riding the Wave. “In the 1930’s, radio learned how to compete with newspapers. In the 1950’s, radio learned how to compete with television. Today the radio industry must learn how to compete with itself.”. World’s First Commercial Radio Station.

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Chapter 6

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  1. Chapter 6 Radio: Riding the Wave

  2. “In the 1930’s, radio learned how to compete with newspapers. In the 1950’s, radio learned how to compete with television. Today the radio industry must learn how to compete with itself.”

  3. World’s First Commercial Radio Station • KDKA - 8 pm – November 2, 1920 • Started broadcasting one hour daily 8:30 – 9:30 pm • Ad in the Pittsburg Sun

  4. Radio Networks • National Broadcasting Company (NBC) – 1927 • Columbia Phonograph Company (CBS) – 1929 • American Broadcasting Company (ABC) – 1943

  5. Government Regulation • Radio Act of 1912 - Broadcasters must operate in the “public convenience, interest, or necessity.” • 1934 – Congress established the Federal Communications Commission (FCC) – Allocated broadcast spectrum.

  6. Radio Developments • Radio began by airing comedy, music, serials, sports, drama, news. p. 117 • People purchased clock and car radios – 1950’s & 1928 p. 121 • Radio prospered from 1940’s – 1980’s • Disc jockeys hosted music – 1930’s • Frequency Modulation (FM) Radio frequency was accepted in 1936 p. 120 • Licensing - Broadcasters pay songwriting royalties via ASCAP and BMI; SoundExchange (satellite, internet radio and cable tv music channels) • Radio formats streamlined broadcasts • Payola Scandals

  7. Radio Today • 10,800 Broadcast radio stations are on the air in the US. • Radio formats – Graph on p. 125 • NPR is the only major public network - 1967 • Most stations are apart of a group – many radio companies own 100s of stations • Arbitron & The Neilson Company gathers ratings • Satellite, Internet, HD radio (hybrid digital tech.) • SiriusXM Satellite Radio & Pandora

  8. SoundExchange & the Internet • Radio Station Ad http://www.youtube.com/watch?v=EXLKiGIjJRs • Comedian Speaks for SoundExchange http://www.youtube.com/watch?v=67lojs6KPa8 • Pandora’s Version http://www.youtube.com/watch?v=p9AsaZI-tqk

  9. Class Assignment • Investigate an internet radio site and a radio site. • Compare the sites in terms of • Design – Size of letters, type of letters, overall feel of the sight, focus of concentration • Content • On-Line Streaming (Easy to Access)

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