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Design

Design. Lisa Gualtieri, PhD, ScM , Course Director Tufts University School of Medicine July 18, 2012. Where we are. Design. Goals. Personas. Content. Existing digital strategy. New digital strategy. SWOT. Competitive analysis. Technology. Evaluation. Hot or Not.

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Design

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  1. Design Lisa Gualtieri, PhD, ScM, Course Director Tufts University School of Medicine July 18, 2012

  2. Where we are Design Goals Personas Content Existing digital strategy New digital strategy SWOT Competitive analysis Technology Evaluation

  3. Hot or Not

  4. Safe Fish, Healthy Baby Sign up for weekly email updates on fish recipes and coupons! Fish intake advice for pregnant women Home Fish and Baby’s Health Home Fish and Health Fish Guidelines Fish Choices Recipes Coupons Pocket Guide Fish Choices Tips • The fish with the highest amount of omega-3 fatty acids is Pacific herring. • All fish has some amount omega-3; but fatty fish like mackerel, lake trout, sardines, albacore tuna and salmon are the best sources. Pacific oysters are also a good source. Updated 12/06/2010 • Click to download a pocket guide that you can bring with shopping!

  5. User experience design for health websites • Starting point: target user population goals (current and emerging) and constraints • Develop personas and scenarios • As needed use focus groups, surveys, interviews, … • Three types of use • Initial use • Repeat use • Active or participatory use • Initial use leads to repeat use • Social media can lead to active use

  6. Initial use: order and describe

  7. Initial use: persona-based

  8. The key to design (and evaluation) • Appeal: online presence is reduced to an immediate reaction since it is so easy to leave • Hot or Not • Useful or Not • Helpful or Not • Usability: can tasks be accomplished with reasonable ease including navigation • Effectiveness at achieving intended educational, support, or health-related goals • Hardest to measure

  9. Group crit: appeal

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