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sms & ccm

sms & ccm. Course Objectives. To give you an introduction to the core elements of using SALONGENIUS To establish in your minds The importance these elements have on your business Who should be responsible The benefits of using them To give you the skills to utilise these key elements.

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sms & ccm

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  1. sms & ccm

  2. Course Objectives • To give you an introduction to the core elements of using SALONGENIUS • To establish in your minds • The importance these elements have on your business • Who should be responsible • The benefits of using them • To give you the skills to utilise these key elements

  3. sms reminders

  4. Are you losing clients? • Do you have a No Show problem? Are you recording No Shows? Do you Remind Busy Times or all bookings? • How do you remind clients By telephone By SMS or email

  5. Busy Times vs All Bookings The No Show Problem 1000 bookings per month 3% No Show rate – 33 per month – 1 per day Busy Day 10 cols x 7 services @ £50/serv = £3500 value 1 No Show = £50 lost Impact 1.4% loss on day Quiet Day 3 cols x 4 services @ £50/serv = £600 value 1 No Show = £50 lost Impact 8.3% loss on day Likelihood of Walk-ins to fill cancellations?

  6. Phone vs SMS Costs The No Show Problem 1000 bookings per month 3% No Show rate – 33 per month Phoning costs 1000 x 4p per call (2min @ 2p/min) = £40 2mins per call = 33 hours @ £6.08b.w. £200 Cost £240 per month SMS costs 1000 x 8p = SMS messages £80 Saving £160 per month SMS SAVES£1920 per Year

  7. Appointment Reminders • Remind All Clients ALWAYS REMIND CLIENTS = YES SALONGENIUS only sends SMS to enabled clients As Data Quality improves so SMS efficiency improves • Automate Reminders F2-1-5 SMS REMINDERS AUTOMATIC REMINDERS = YES REMINDER PERIOD = 1 DAY BEFORE VISIT

  8. sms marketing

  9. Real World SMS Marketing London Salon - 3 campaigns at e/o January • Colour Campaign – colours clients not returned in 6 months • Style Campaign – style clients not returned in 6 months • Reward Campaign – clients visited in December

  10. Colour Campaign Colour Clients not visited for 6months 20% off colour service 131 clients SMS costs 131 SMS @ 8p/msg£10.48 After 4 days 26 (19% response) bookings to value £1583 After 2 weeks 40 (30% response) bookings to value £2423 Profit £2412.52

  11. Styling Campaign Styling Clients not visited for 6months 20% off cut and blow dry 354 clients SMS costs 354 SMS @ 8p/msg£28.32 After 4 days 42 (11% response) bookings to value £2288 After 2 weeks 77 (21% response) bookings to value £3975 Profit £3946.68

  12. Reward Campaign Clients visited last December 15% off next service 240 clients SMS costs 240 SMS @ 8p/msg£19.20 After 4 days 20 (8% response) bookings to value £985 After 2 weeks 45 (18% response) bookings to value £2159 Profit £2139.80

  13. SMS Marketing Summary Clients 725 clients over 3 campaigns SMS costs 725 SMS @ 8p/msg£58 After 4 days 88 (12% response) bookings to value £4856 After 2 weeks 162 (22% response) bookings to value £8557 Profit £8499

  14. ccm

  15. 296 SMS messages to clients not returned in last 5 weeks and no future booking Visit info 16/4 – 17/5 61 clients booked 81 appointments 35 within 7 days Value of 35 appointments £1775.00 Cost Of Message £23.68 Profit £1751.32 Every 3 wks - Over £30k per annum Real World CCM

  16. SALONGENIUS SMS and CCM DOES IT WORK ? You Decide Here to Help

  17. sms & ccm completed thank you

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