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Results of GeGo Focus Groups

Get Up & Go. with. GeGo !. A “Nutritious” Hot Drink. Results of GeGo Focus Groups. What is GeGo ?. Hot Chocolate Drink Contains specific blend of nutrition aligned with RDA Guidelines Potential replacement for: Hot Chocolate Other “morning” drinks such as coffee and tea

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Results of GeGo Focus Groups

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  1. Get Up & Go with GeGo! A “Nutritious” Hot Drink Results of GeGoFocus Groups CONFIDENTIAL

  2. What is GeGo? • Hot Chocolate Drink • Contains specific blend of nutrition aligned with RDA Guidelines • Potential replacement for: • Hot Chocolate • Other “morning” drinks such as coffee and tea • Consumer segment focus • Age 18 to 25 CONFIDENTIAL

  3. Goals of the Focus Study • Examine consumer preferences • Age 18 to 25 • Answer the following questions: • What is the preferred formulation for GeGo? • Will consumers switch to GeGogiven these parameters? CONFIDENTIAL

  4. Study Design • Used statistical approach • Served at optimal drink temperature • 140°F / 60°C • Tested varying formulations to determine • preferred formulation • comparison to other “morning” drinks • Contained specific blend of nutrition using RDA Guidelines • Scored and averaged results CONFIDENTIAL

  5. Focus Group Design • Eight regionally focused groups (Northwest) • Groups composed of 12-15 participants • Participants given a “Taste Test” to determine: • Preferred formulation of creaminess, chocolate, and sweetness • Comparison to other typical morning drinks CONFIDENTIAL

  6. Study Summary Click here for detailed results • GeGopreferences • High creaminess • High chocolate flavor • Medium sweetness • Comparison to other drinks • 60% chose GeGo over all brands of tested hot chocolate • 70% preferred coffee CONFIDENTIAL

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