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Adaptasi dari. Dr. Chamnan Wattanasiri, Chief of International Relations Sub-division Community Development Department, Ministry of Interior One Tambon One Product (OTOP) The Strengthening of Thailand’s Grassroots Economy of the Royal Thai Government (RTG).

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Adaptasi dari

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  1. Kawi Boedisetio telebiro.bandung0@clubmember.org

  2. Adaptasi dari Dr. Chamnan Wattanasiri, Chief of International Relations Sub-division Community Development Department, Ministry of Interior One Tambon One Product (OTOP) The Strengthening of Thailand’s Grassroots Economy of the Royal Thai Government (RTG) Kawi Boedisetio telebiro.bandung0@clubmember.org

  3. Dual track development model of Thailand Dual Track Development Model Parallel emphases on two pillars First track emphasizes FDI and manufactured exports under economic integration with rest of the world Second track: domestic and grassroot Domestic demand element Local Enterprise element Global competitiveness OTOP Village funds, SMEs Bank and People Bank Venture Capital Housing project and housing loans for GPF members and SOEs employees Capital Creation Low price computer and internet fees 30 Baht health care Life insurance policy for low income Kawi Boedisetio telebiro.bandung0@clubmember.org

  4. Thaksin Shinawatra dicanangkan oleh PM Thaksin Shinawatra pada tahun 2001, setelah mendapat inspirasi dari keberhasilan OVOP di Oita Jepang. Kawi Boedisetio telebiro.bandung0@clubmember.org

  5. Country (Prated) Northern Region (Park Nuer) Northeast Region (Park I-San) Central Region (Park Klang) Southern Region (Park Tai) 4 Regions (Park) Kawi Boedisetio telebiro.bandung0@clubmember.org

  6. 76 Provinces (Changwad) 876 Districts (Amphoe) 7,255Sub-Districts (Tambon) 79,830Villages (Moo Baan) Kawi Boedisetio telebiro.bandung0@clubmember.org

  7. Latar belakang OTOP • It all started in OITA prefecture. • “the biggest agricultural area of Japan” • Development Rival • Modern Sector V.S. Agricultural Sector • Under capitalist development • Modern Sector has always outrun Agricultural Sector Kawi Boedisetio telebiro.bandung0@clubmember.org

  8. Latar belakang OTOP • tahun 1980-an sektor pertanian di desa berada pada situasi kritis. • kondisi alam sangat jelek untuk bertani • potensi ekonomi rendah: harga produk rendah • migrasi dari desa ke kota tinggi – kehilangan SDM • masyarakat lokal sangat miskin Kawi Boedisetio telebiro.bandung0@clubmember.org

  9. Latar belakang OTOP • Prefecture Government – led by Governor Hiramatsu – initiated One Village One Product (OVOP) in early 1980s • To reverse rural-to-urban migration • To revitalize local community – sense of community (identity) & local wisdom • To boost local economy in order to improve people’s standard of living Kawi Boedisetio telebiro.bandung0@clubmember.org

  10. Latar belakang OTOP OITA’s OVOP has greatly succeeded. OVOP has then become a ‘movement’. RTG applies the concept in Thailand called OTOP. RTG implements the OTOP ‘scheme’ across the country. Kawi Boedisetio telebiro.bandung0@clubmember.org

  11. Konsep di balik OTOP Future products are local & cultural bounded. Every local community has its local wisdom, culture, and tradition. Those ‘endowments’ form to be local identity. Every local community has already produced its local product(s). When connected to the market, local producer(s) would develop (themselves & products). Kawi Boedisetio telebiro.bandung0@clubmember.org

  12. Kebijakan OTOP Development of grassroots economy Improvement of people’s standard of living Revitalization of grassroots community - a sense of ‘locality’ Kawi Boedisetio telebiro.bandung0@clubmember.org

  13. Tiga prinsip dasar Local, Yet Global Self-Reliance and Creativity Human Resource Development Kawi Boedisetio telebiro.bandung0@clubmember.org

  14. Road - Map OPC 2004 OPC 2003 1-5 Stars Public Relations Training + Product Improvement (1) Trainer (2) Citizen OPC 26,570 Products OTOP CITY 27,800 Products REGISTER 37,754 Products May 1-23 (Criteria) May 24 –Jun 4 Jun - Aug Sept - Oct Dec 18 - 26 NEW ENTRY Kawi Boedisetio telebiro.bandung0@clubmember.org

  15. OPC Procedure 2004 Register • Target Group • Training • Product Improvement OPC district province 19 clusters + BKK No yes OTOP • National OPC Experts Team • Screening • Inspection • Announcement of 1-5 Stars products 3-5 stars 1-2 stars improvement OTOP CITY Kawi Boedisetio telebiro.bandung0@clubmember.org

  16. Hal yang dilarang • Menggunakan bahan yang diimpor. • Menggunakan bahan yang ilegal atau tidak bayar pajak. • Menggunakan produk palsu atau barang bajakan. • Menggunakan bahan dan proses yang berbahaya secara sosial atau membahayakan lingkungan. Kawi Boedisetio telebiro.bandung0@clubmember.org

  17. Apa saja OTOP itu • Services Products Local Culture/ Ways of Life Tourist Locations Traditions Kawi Boedisetio telebiro.bandung0@clubmember.org

  18. Struktur administrasi OTOP National One Tambon One Product Administrative Board OTOP Administrative Board Office OTOP Sub-Committees 1. Administrative Sub-committee • Governor (Chairman) • Provincial CD officer (Secretary) • Representatives from concerned Government Agencies • Private sector/ Individual Experts OTOP At Provincial level 2. Production Promotion Sub-comm. 3. Marketing Promotion Sub-comm. 4. Product Quality Development and Standard Sub-comm. • District Chief Officer (Chairman) • District CD Officer (Secretary) • Representatives from concerned Governmental Agencies • Private sector/ Individual Experts OTOP At District Level 5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District Sub-committee Kawi Boedisetio telebiro.bandung0@clubmember.org

  19. integrasi lembaga Office of the Prime Minister Ministry of Finance Ministry of Interior (Community Development Dept.) Ministry of Agriculture and Cooperatives Ministry of Industry Ministry of Commerce Ministry of Public Health Ministry of Foreign Affairs Tourism Authority of Thailand (TAT) Ministry of Education Ministry of Science, Technology and Environment Board of Investment, NECTEC, etc. Etc. Kawi Boedisetio telebiro.bandung0@clubmember.org

  20. Langkah OTOP OTOP Village Champion (OVC) Holistic & Integration OPC & Trade Fair at all levels Market Promotion Fair - OPC Smart OTOP program & Government Routines Mengembangkan OTOP Pemerintah membentuk OTOP Administration Board dan Sub-committee Membentuk struktur organisasi Mencari OTOP Forum komunitas memilih ‘SATU PRODUK’ yang mencerminkan identitas lokal mereka Kawi Boedisetio telebiro.bandung0@clubmember.org

  21. Roadmap for marketing OTOP 2005 marketing channels event/ exhibition branding • Specialty shop • Department Store • In-store promotion • Restaurant • TV Shopping • Outbound/ Overseas fairs • Frankfurt, New York, UK, France, Italy, South Africa, Australia • ------------------------------------ • Inbound • BIG (2 times) • Thaifex – World of food • Health & Beauty • BIFF, TIFF • Product Design • 4 product category • 4 International markets OTOP workshop global DC Intertrader • OTOP selection • Asia • Middle East Hong Kong, China, Oman, Tokyo, Korea, Singapore, Laos, Kuwait, Burma, Vietnam regional • OTOP shop • Central, King Power, Siam Paragon, OTOP shops • Mini marts at gas station • Department Stores • Tourist Spot • OTOP City • May • October • December • (Made in Thailand) lokal Kawi Boedisetio telebiro.bandung0@clubmember.org

  22. Kementerian yang terlibat Kementerian Dalam Negeri – Pembangunan Regional. • Menyelenggarakan survai tentang keistimewaan lokal • Membangun jejaring untuk pembangunan regional • Menyelenggarakan pameran untuk keistimewaan lokal Kementerian pertanian dan koperasi – meningkatkan pendapatan petani. • Membentuk berbagai komite OVOP untuk revitalisasi ekonomi pertanian • Mengembangkan produk OVOP Kawi Boedisetio telebiro.bandung0@clubmember.org

  23. Kementerian yang terlibat Kementerian Industri – Pembangunan Industri • Menyediakan landasan dukungan dana bagi OVOP • Meningkatkan teknologi produksi • Menyediakan informasi pasar Kementerian Perdagangan – Pengembangan pasar domestik dan luar negeri • Mendorong koordinasi antara eksportir dan produser • Mendukung peningkatan nilai tambah produk OVOP Kawi Boedisetio telebiro.bandung0@clubmember.org

  24. Ganti nama Pada bulan November 2006, Pemerintahan militer Thailand telah mengganti nama “One Tambon One Product (OTOP)”, yang dimulai oleh pemerintahan Thaksin Shinawatra, menjadi Local and Community Products, walaupun brand OTOP masih tetap dipakai. Kawi Boedisetio telebiro.bandung0@clubmember.org

  25. penjualan OTOP (Baht) Kawi Boedisetio telebiro.bandung0@clubmember.org

  26. pustaka Local Development Approach of Asia; View from OVOP Movement in Oita －From Local to Global Model －Kunio IGUSA, 2006 Kawi Boedisetio telebiro.bandung0@clubmember.org

  27. Kawi Boedisetio telebiro.bandung0@clubmember.org

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