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Bally Chohan IT Solutions

Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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Bally Chohan IT Solutions

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  1. www.ballychohan.com Gaming & Advertising –Described by Bally Chohan UK Pieter-Jan Adriaensens

  2. Bally Chohan UK Gaming & Advertising a promising upturn www.ballychohan.com

  3. Content Bally Chohan UK • What is the situation like today? • How did the past had its influence on the present? • Advergaming and in-gamevertising • They come in many forms and shapes • Advergaming and social gaming • Advergaming, crossmedia and communities • Advergaming and protest • Conslusions www.ballychohan.com

  4. Bally Chohan UK What is the situation like today? www.ballychohan.com

  5. Bally Chohan UK Gaming is an interesting channel for advertisers to reach the difficult to reach target group 18-36 yrs old The gaming-public has broadenedCliché images are fading www.ballychohan.com

  6. Bally Chohan UK Gaming has and will become more and more a social event When we were young we used to hook up with our friends to play Playstation games. Nintendo’s Wii brings back those emotions www.ballychohan.com

  7. Bally Chohan UK How did the past had its influence on the present? www.ballychohan.com

  8. Inception & first experiments: 60’s – 80’sThere wasn’t much technology available in this period. Creating games was almost unaffordable andthus held a huge risk . One of the first companies to start advertising through games was Ford (Mustang), quickly followed by Coca-Cola & Bud in the early 80’s (booming of the pc market) Bally Chohan UK www.ballychohan.com

  9. The advent of PC games: 90’sThe upcoming of the personal computer was promising but advertisers kept making the same mistakes as in the period before. A positive evolution of this period was the bringing of in-context advertising: content contributes to the realism of the game and is not irritating (more subtle). A new era with new possibilities was needed and thus the Internet made her entry in the early 90’s, rapidlychanging the possibilities & experiences of the gaming industry Bally Chohan UK www.ballychohan.com

  10. Internet & Flash: the new millenniumAdvergames knew a huge popularity boost because of the fast uprise of the Internet. They could be spread more effectively and a larger audience could be reached. The introduction of Flash offered new possibilities: it was fast in development, cheap and had excellent sound. Bally Chohan UK 2000: America’s Army: the biggest online advergame ever made. It was created to influence young people to choose for a career in the US military www.ballychohan.com

  11. 89% Of Americans watch primetime TV 4% Of Americans watch a movie in a theater 58% Of Americans play some kind of a computer/videogame Gaming is booming! Bally Chohan UK www.ballychohan.com Source: 2006 Frank N. Magid Associates, Inc.

  12. Bally Chohan UK “Offline advertisers buy time, interactives create time” www.ballychohan.com Source: Yankee Group, 2005 Source: Yankee Group, 2005

  13. Bally Chohan UK More than 83 million gamers are currently online (2006)Women take in more than 60% of the online gaming population. They often play casual games and are the ones with spending power. Games are ideal to reach the difficult to reach segment 18-34 of age (they avoid traditional media more often). The green bar are the ones responsible for purchase. Q. Do you play games online? (%) 63.6 58.8 58.2 57.4 55.9 53.3 52.6 50.4 49.6 47.4 46.7 44.1 42.6 41.8 41.2 36.4 No Yes Total Male 13-17 18-24 25-34 35-44 45+ Female www.ballychohan.com Source: Nielsen Interactive Entertainment 2006 Active Gamer Benchmark Study & Media Metrix, July 2006

  14. Gaming in comparison with other more traditional media Bally Chohan UK Total Monthly Online Users by Category The Gaming category reaches majority of web users 160,000 140,000 120,000 • 83MM people went to a gaming site in July • 48% of online population 100,000 80,000 Unique visitors 60,000 40,000 20,000 Total Monthly Minutes (billions) 0 Games Chat Retail News Travel Sports Business XXX Adult Technology Entertainment 20,000 18,000 16,000 14,000 12,000 Games tops the number of monthly minutes users spend by category 10,000 8,000 6,000 4,000 2,000 0 Sports Chat News Travel Retail Games Business XXX Adult Technology Entertainment www.ballychohan.com Source: Media Metrix, July 2006

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