What is the Scope of Digital Marketing?

1. What is the Scope of Digital Marketing? What is digital marketing and its benefits in future? Digital marketing is one of the fastest growing industries today, giving thousands of opportunities for thousands of businesses and employees to grow. Ever since its inception in the ‘90s, there has been a steady growth in brand awareness by leaps and bounds, and has birthed many strategies that continue to take the business world by storm. Digital marketing is the process of utilizing the internet and digital technologies to promote a business, products or services, and to reach customers. Digital marketing has many benefits, some of them are: Cost-efficiency, Quick to deliver results, and they stand strong in the test of time, Brand awareness over a vast region on-line and off-line Reach customers from all around the globe Convert leads to sales, and more. Targets the right audience What are the scopes in digital marketing? Digital marketing has become one of the most sought-after career choices since the 2010s and the use of social media as a part of digital marketing strategies has attracted many people in its direction. It's quite an open industry that leaves room for creativity and innovation, and has become one of the highest paid job profiles where you can learn and grow, all while having fun doing it!

2. Naukri.com, India’s top job search portal, announced over 13,000 job openings in digital marketing during 2018. Some companies consider certification as mandatory, and offer higher salaries to those who have it. So, do you possess a keen interest in digital marketing but don’t know where to fit in? Read on to know the scopes in the field. SEO Executive: The role of a SEO executive is to improve the websites and the traffic by focusing on keyword research, content and ads. They require a sound knowledge of google analytics, creating backlinks and analysis, understanding of web design and most importantly, experience in SEO. Digital marketing Executive: They are responsible for the overall digital marketing strategies employed in an organisation, training of the team, planning and management of the strategy, development of websites, etc. They are the brain and the backbone of a company, if you will. Content writer: Half of the digital marketing success depends on the content. A content writer writes and manages content for blogs, websites, social media posts, based on the SEO keywords provided by the SEO specialist. Thorough research has to be carried out before crafting the content according to the clients’ needs. Social media manager: Social media for digital marketing has become an essential part of it. It has its own set of standards and strategies required to make it work successfully, and a social media manager with a clear understanding of how they work can help manage a brand’s social media. Web developer and web designer: A web designer is responsible for the layout of the web, design and coding, according to the client's requests. They may have to coordinate with the graphic design team to create visually stimulating and user-friendly websites. Other job profiles in the field include: Analytics manager Web analysts Copywriter Affiliate marketing executive User experience specialist Email marketing specialist SEO and SEM specialist Data analysts, and more.

3. Why choose a career in digital marketing? Digital marketing has got plenty of scope for fresher’s, creative, techs, writers, and marketing savvy’s. The post-Corona period will require a lot of business to go online, and the demand for employees with relevant skills will grow as well. Besides, the industry is always evolving, and new positions might open. Exciting, isn’t it? Digital marketing is a hub for writers, graphic designers and video producers to showcase their skills in their respective field, and in problem solving as well. In case you decide to change your field, you can do so with little training and apply the existing knowledge to pick up the new skills faster. Earnings are quite flexible too, with 2-5 years of experience, you can earn upto 3 to 8 lakhs per annum. You can also consider freelancing since every business is in the need of having an online presence. A person of any professional background can apply for a job in digital marketing. Even if they are a fresher in the field, with sufficient training, they can start a chapter in their career. Are you interested in learning digital marketing? Enrol in our Best Digital Marketing Courses in Bangalore. Visit our site, we have one of the Best Institute for Digital Marketing in Bangalore. Contact Us Learn Digital Academy Website: https://learndigital.co/ Email: info@learndigital.co Phone no: 6366370046