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Diversity Management: A Business & Employee Strategy

Raymond J. Arroyo VP, Chief Diversity Officer / Robert O’Brien, National Practice Lead for Higher Education, Aetna. Diversity Management: A Business & Employee Strategy. December 9, 2011. Aetna’s Diversity Journey.

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Diversity Management: A Business & Employee Strategy

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  1. Raymond J. Arroyo VP, Chief Diversity Officer / Robert O’Brien, National Practice Lead for Higher Education, Aetna Diversity Management: A Business & Employee Strategy December 9, 2011

  2. Aetna’s Diversity Journey Deeper consumer insights lead to increased customer satisfaction with Aetna’s products and services

  3. Aetna’s Diversity Definition

  4. Aetna’s Values Link to Diversity • Articulated by management, reinforced via the planning process and linked to company strategy and individual rewards • Reflected by investing appropriately in its initiatives • Embraces all types of diversity and is expressed in all aspects of the work • Monitored and shared on an on-going basis • Supports our company goals and positively impacts our business results

  5. Aetna’s Diversity Strategy and Goals • Pillars of Aetna’s Diversity Strategy • Inclusive Culture – Create and sustain a positive work environment that will enable us to attract, develop and retain the highest performing talent in an increasingly global and diverse marketplace. • Community Partnerships – Broaden and deepen partnerships that amplify and strengthen our contributions to the communities we serve. • Business Partnerships – Leverage our employees, suppliers and community partners to develop products and services that meet the needs of our customers and create profitable growth. • Pillars of Aetna’s Diversity Strategy • Leverage our diversity focus to drive business growth. • Vault into DiversityInc’s “Top 10” List by 2013. • Leverage our diversity strategy and relationships to help us enhance our reputation in a post healthcare reform environment.

  6. Company-supported and employee-managed groups comprised of employees who share an affinity, a common background or a similar set of experiences Employee Resource Groups (ERGs): Intelligence to Support Differentiation and Preference Attraction and Retention Business Talent • Product Design • Marketing • Distribution • Targeted Sourcing • Development/Learning • Benefits Design/Pay 15 ERGs with more than 14,000 are members (more than 12,000 employees)

  7. Aetna’s 15 ERGs • Aetna Families Employee Resource Group • Caregivers Employee Resource Group • Aetna African American Employee Resource Group • Aetna Hispanic Employee Resource Group • Aetna Native-American Employee Resource Group • Asian-American Employee Resource Group • Aetna Women's Employee Resource Group  • Aetna Veterans Employee Resource Group  • Employees with Disabilities Employee Resource Group • Aetna Employee Resource Group of Gay, Lesbian, Bisexual and Transgender Employees • Christian Employee Resource Group • Boomers Employee Resource Group • Gen X Employee Resource Group • Gen Y Employee Resource Group  • Telework Community Employee Resource Group

  8. High Expectations for ERGs

  9. Building Careers at Aetna For Gen Y • Angle ERG developed alliance with CABO, bringing new customers to Aetna • ERG member focus groups helped Aetna better tailor its products to market segments, including LGBT, Hispanic and Asian consumers • Gen Y ERG members helped develop a workforce strategy to attract and retain Gen Y, including a recruiting video • ERGs participated in pilots to inform the company’s approach for using social and business networking sites, as well as the use of mobile technology to engage members • ERG members participated in Medicare referral program and plan sponsor open enrollment meetings ERG Support of Business Strategy 15 ERGs / 14,000 employees ERGs

  10. Strategic Business Partnerships Enhance Diversity Strategy

  11. How We Measure Success Enterprise 2011 Diversity Scorecard

  12. Recognized as an Industry Leader Some of the Accolades • DiversityInc • Top 50 Companies for Diversity • Top 10 Companies for Employees with Disabilities • Top 10 Companies for Gays/Lesbians • Top Company for Community Development • Top Company for ERGs • National Academy of HR and Society of HR Management • G.I. Jobs – Top Company for Military Friendly Employers

  13. 2010 Aetna Diversity Annual Report View the web version: http://www.aetna.com/diversityannualreport

  14. Discussion Questions & Answers Diversity Management = Relationships = Margin

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