The SMS in china

1. The SMS in china Join the billion crowd in the SMS fury

2. Agenda The problem Some Solutions How to set it up Technical Overview

3. SMS is the most used communication media in china • Cheaper to use than email for people on the road • It’s normal in China to contact your employee • European are afraid to use it… • Traffic are astronomical 1Trillion SMS • 1 Bio SMS at Chinese New Year • Instant Communication to your customer/sales • Confirmation “As you Talk“ • Lottery Game • Massive SMS campaign • Broadcasts

4. Its also a highly monitored environment • Sending policy has changed over time • From Opening to hoards of providers … • …To restraining Access to a couple of State owned companies • Few legal solutions… • Lot of spammers

5. Yes Technical Solution are not always satisfactory • Delivery receipt in China is not always the case • Sending Reception time is controlled • No sms at night • Delay can be substantial ( a few hours) • Technological Solutions a closed and costly and don’t integrate well with your current CRM / Customer system

6. Our Objectives is to explore the different solutions ans usages and demonstrate that setting up and SMS services is easy • Current Market Solutions • Self done servers • Website services • International Providers?

7. Some typical user cases • IT Alerts/Remote Control • Warning of Servers problem or critical business problem requiring attention • Interactions with your server through SMS • Customers relations ship • Customers confirmation, reminders • Validation of information • Marketing campaigns • SMS promotions • Interactive games • “Pyramid” promotions • “Fleet” management • Dedicated number to broadcast sms • Integration with PBX

8. Agenda The problem Some Solutions How to set it up Technical Overview

9. China Mobile Solutions • Requirements/Specifications • No sim card but an internet connection ! Not very usefull if you have internet issue • 1,000RMB/month, we can send 11,000pc SMS,0.08RMB/pc if over, 5pc/sec max • China Mobile provide their own 1U server • A second server with 2 network cards will be usefull if you want to protect your system • A little ( very little sysadmin knowledge) if you need to connect to your applications • The only legal way to send sms in China • Can be used with java api and UI • Poor support and documentation • Need to upload a white list if you want to send sms • You can be banned after complains of your customers • No sms after 22:30 • The number is known as a company number and not a spammer • Unicom number cannot send sms! But can receive

10. SMS Tools Servers • Requirements • A small sms modem ( wavecom/800 RMB) or more depending on your traffic • A server ( very simple planin computer is enough) • A Unicom or China Mobile card (preferably not prepaid) • A little ( very little sysadmin knowledge) • Linux or Windows

11. Sysadmin alert case There is a alert on you web server to restart server send restart to this number Servers SMS Server There is a power outage in the main dataroom

12. PBX Alert Case Call on you company pone SMS Server Somebody has tried to call you on your extension You have a message

13. Non working time support Error detected SMS Server Send Sms to the group to inform you manage it or need IT support… The duty people will receive a message with the phone number of somebody to contact and short details

14. Sales support • It's really difficult to inform the area managers as they are most of the time outside our office. A number is used to broadcasted a sms to a group (area, team…) • A message is sent everynight about daily Champions and monthly results, or results of half day or day… • Area Manager will receive each sales by sms • In a B2B if there is any technical error, the HQ can support the sellers • Send message and documents to collect to the area managers

15. Call center integration example SMS Server Your Booking has been confirmed A delivery should be made within 10 Hours SMS Server email When will my tickets arrive?

16. Legal Caveats • SMS sending is controlled / monitored in China normally only the chinese dominant player are accepted • However the market practice is that many player use their own solutions • The rate of sms sending has to be reasonable per card / subscription

17. Legal Caveats • SMS sending is controlled / monitored in China normally only the chinese dominant player are accepted • However the market practice is that many player use their own solutions • The rate of sms sending has to be reasonable per card / subscription

18. Agenda The problem Some Solutions How to set it up Technical Overview

19. SMS solutions exists depending on your team skills • Commercial Setup • solution proposed by your China Mobile • need few days to integrate to your IT system NO IT team Qualified Admin IT team • In 3 or 4 days it ll be installed and connected to your IT system • Need small knowledge in java,linux • End users will ask quickly more features

20. Whatever the option chosen costs remain very reasonable • High Level estimations • Install a sms server - 1 day • Install sms campaign tool 2 days • 1 Day = 1000 RMB

21. Agenda The problem Some Solutions How to set it up Technical Overview

22. The tools used and tested • Modems management • SMStools http://smstools3.kekekasvi.com/ • Gnokii http://www.gnokii.org/ • SMSC • Kannel http://www.kannel.org/ • Gammu http://wammu.eu • SMS campaign and Front End • Playsms http://playsms.org/ Good introduction: http://www.developershome.com/sms/smsIntro.asp

23. Play SMS screenshots

24. Play SMS screenshots