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mapdevco market strata

mapdevco market strata. 2012. Worldwide sales news. 150 million smartphones sold worldwide in last 3 months of 2011. Total for year 491 million (R657 million forecast in 2012) Android operating systems lead global sales (Feb 2012) Samsung (Android) worlds best selling phone in Q3 2011.

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mapdevco market strata

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  1. mapdevcomarket strata 2012

  2. Worldwide sales news • 150 million smartphones sold worldwide in last 3 months of 2011. • Total for year 491 million (R657 million forecast in 2012) • Android operating systems lead global sales (Feb 2012) • Samsung (Android) worlds best selling phone in Q3 2011. • HTC (Android) best selling smartphone in US in Q3 2011. • 6.4 million phones shipped in 3 months in US.

  3. Gartner group statistics (world)

  4. South Africa – (Google – think mobile results)

  5. Types of apps. that are used - • Games 65% • Music 46% • News/weather 56% • Maps 55% • Social networking 54% • Videos / Movies 26%

  6. Most popular apps.

  7. Pandora • Generates personalized radio stations for its users based on their preferences. • Not available outside of USA !

  8. Top 10 apps of 2011 by downloads: • Angry Birds by Rovio Mobile Ltd. • Facebook by Facebook, Inc. • Skype by Skype Software S.a.r.l • Angry Birds Rio by Rovio Mobile Ltd. • Google Maps by Google, Inc. • iBooks by Apple • Angry Birds Seasons by Rovio Mobile Ltd. • Fruit Ninja by Halfbrick Studios • Talking Tom Cat by Outfit7

  9. Big downloads • Angry Birds 500 million downloads (free and paid) • Tetris claims 100 million ?

  10. Best selling iphone apps of all time - • Angry Birds – 7 million sales iPhone alone. • DoodleJump(6.9) • Bejeweled 2 (4) • Pocket God (3) • Flight control (3) • Tetris is no.10 (2) <Paid downloads>

  11. Entrepreneurs “must have” business apps. • Square – make credit card payments via cellphone anywhere. • Evernote – Make notes in meeting (MTN business) • Scanner Pro – Scan documents with your phone. • Flight track pro – keep track of flights. • Linked in is number 7. • 2 Contact / meeting organizer type apps.

  12. Other stats • 18 to 29 year olds are the biggest smartphone users. • People use their phones at home mostly ! • Internet and e-mail important • Using phone to “kill time” • Accesses web every day • Use phone while doing something else like watching TV.

  13. Other stats #2 • Google top of search • Youtube top of videos • Social networking (facebook) top. • 15% have used a mobile coupon • 84% have noticed advertising • 70% have taken action on mobile ads • 28% of users make comparisons before buying (shopping) • 47% have actually shopped online in the last month.

  14. Other stats #3 • 30% want to purchase more on their mobile devices in the next month. • Barriers to online shopping – prefer a fixed PC and worries about purchase not being secure.

  15. What is the message ? • Android is king globally • The most popular apps. are not what I thought they would be ! • Bundling ! • Fun and lifestyle apps. are important. • Silly ideas can work • Nokia Symbian ! Gateway ! • Killing time and cross-media • Advertising seems to work ! • Windows 8 - backburner

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