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Language of Research. JOMC 279. EXAMPLE: Improving the effectiveness of email for communications campaigns. Why might organizations use email for advertising /PR efforts?. What are the most important factors in executing an email campaign?.
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Language of Research JOMC 279
EXAMPLE: Improving the effectiveness of email for communications campaigns.
Why might organizations use email for advertising/PR efforts?
What are the most important factors in executing an email campaign?
What factors affect consumer’s decision to open email message? Message Factors vs. Individual Factors
% Opened Subject Line Length
% Opened Subject Line Length
% Opened Subject Line Length
% Opened Subject Line Length
% Opened Subject Line Length
Types of Datafor Subject Line Length Qualitative vs. Quantitative
Rethinking the Relationshipbetween Subject Line Lengthand Email Performance A New Perspectiveon Subject Line Design January 2009
Correlation Correlation measures the strength and direction of the linear relationship between two variables. It is measured between -1 and +1, where a -1 correlation is a perfect negative relationship, +1 is a perfect positive relationship, and 0 means no linear relationship exists.
Beyond Subject Line Length • This weekend only at your local Acme Store, special savings on Ladies Apparel! • Time > brand > benefit > category • Special savings on Ladies Apparel at your local Acme Store this weekend only! • Benefit > category > brand > time
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epsilon Recommendations • Front load subject lines with the most important information • Keep the subject line as short as possible to convey the message. • Use longer subject lines only when there is a compelling reason to do so. • When in doubt, test.