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Interim Report January - September 2003

Axis' Q3 interim report highlights continued growth in the video solutions market despite a weak overall market. A new product release has expanded the market for remote monitoring. Financial performance, sales by product group and region, and the company's market positioning are also discussed.

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Interim Report January - September 2003

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  1. Interim ReportJanuary - September 2003 CEO Ray MauritssonCFO Jörgen Lindquist

  2. Continued growth for Video

  3. Highlights Q3 • Continued growth for Video • Positive development despite weak market • New product broadens market for remote monitoring

  4. Intelligent Network Solutions Video Solutions Network Printing Other • Network Scan & Store • Technology sales • Wireless Access 35% 57% 8% • Network Cameras • Video Servers

  5. Two offerings to the market Axis business model OEM & Technology sales 18% Branded Products &SystemSolutions 82%

  6. Financial Performance - Nine Months • Net sales: SEK 460 M (502) • Currency effects impacted negatively: SEK 57 M • Operating loss: SEK -3 M (30)

  7. Sales by quarter Q3: Continued growth in Video Weak IT market affected other product areas Mkr Other Video 2002 2003

  8. EBIT by quarter Q3: • Positive development • Gross margin:51.1% (56.4) • Operating margin: 0.5% (7.0) • Profit margin:0.3% (9.7)

  9. Sales Q3 Sales by Product Group Sales by Region Access and other 3% Scan & Store 5% Asia 23% Print 35% 57% Video 48% EMEA 29% Americas

  10. Liquid Funds 2002-2003 MSEK

  11. Network Video Market • Worldwide #1 position • Axis’ largest product area: 57% of sales • Significant growth potential • Growing interest in surveillance and security • Shift from analog to digital solutions • New technical possibilities

  12. Focus on customer segments Transportation Bank Industrial Retail Government Education

  13. Newport School Case • IssueNeed to reduce vandalism in schools • SolutionFully networkedsurveillance solution using AXIS 2400 Video Server • Main benefitsConsiderable cost savings, reduced damage and clear identification of offenders

  14. Competitors • CCTV players: Panasonic, Sony, Sanyo, JVC and Bosch • New players: VCS, IndigoVision, Convision and SmartSight

  15. Market Positioning for Video Network Video Market AXIS 205 Axis current offering . . . . . . . . Entry level Segment Enterprise Segment

  16. AXIS 205 Network Camera • World’s smallest network camera • High image quality • Attractive price • Surveillance of property and people • Broadcast events over the Internet

  17. Outlook 2003 • Weak IT investments • Unchanged growth potential for Video • Aggressive product agenda • Goal of positive operating result for the full year 2003

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