Why do we buy what we buy? What different forces converge to make us buy something?

1. Why do we buy what we buy? What different forces converge to make us buy something?

2. Part 2:Ad Campaign Think like a disciplinarian: filmmaker Creative problem solving: storyboard design process Commercial production Radio spot: scripting and recording Individual writing components

3. A lot of what we’ve done this year has been connected by an overarching big idea. Structure enhances creativity: storyboarding text structure thinking tools/symbols tree mapping persuasive techniques imagery poeticdevices plot SPIED TTQA

4. As you listen and discuss today, be thinking about...Why do filmmakers use storyboards? What’s their value? How do they contributeto filmmakers’ ability to be creative?

5. A storyboard is a visual outline of a film.It’s a sequence of sketches that show the progression, pace, and scale of camera shots. It’s a visual story, like a comic book, but it doesn’t contain dialogue. Contributing definition

6. Peter Jackson, the Academy Award winning director of the Lord of the Rings series, says that he makes a movie on paper first, then he films it. Filmmakersusestoryboardsto visually outline and draft their ideas for a film (or commercial). - Storyboarding helps filmmakers see if (and how) the ideas they have in their head will work on the screen.

7. Think like a filmmaker Directing is very difficult and takes intuition and talent. Directors view everything in terms of the shot, or how the camera is positioned to capture the action. They also think in terms of frame, or what the audience will actually see on the movie screen on TV. Think zoom-in/zoom-out or cropping. Storyboards illustrate what shot the director hopes to frame for the audience.

8. Storyboardsare outlinesand may bechanged duringshooting asneeded. Look at the example.What are somedifferencesyou see betweenthe storyboard sketch and thefinal product?

9. 3 2 Storyboards give detailslike how the camera should move as action unfolds and a description ofwhat’s happening. 1 5 Can you identify thesequence of these shots?Are you sure? 4

10. Storyboards aren’t all the same. Some are more detailed. Others are simple sketches to show scale.

11. Shot variety is essential to appeal.

12. Shot variety is essential to appeal.

13. Shot variety is essential to appeal.

14. Planned simplicityworks just as well and sometimes better than complexity.

15. Planned simplicityworks just as well and sometimes better than complexity.

16. Back to that big idea… Structure enhances creativity. In the context of today’s lesson… Storyboards are a structure that enhance filmmakers’ creativity.

17. Today’s Project Goals Complete Free Brainstorm - Share and write down as many commercial “concepts” as you can. Don’t reject any ideas. Everything and anything should be included in your brainstorm. (10 minutes) Build Background Knowledge - Take notes on storyboarding, camera techniques, and filmmaking. 3. Get back to small groups. Continue brainstorm with new knowledge.

20. Structure enhances creativity. Yesterday we learned about one structure that enhances the creativity of filmmakers: storyboards. Today, we’ll take a look at another structure that contributes to filmmakers’ creativity: camera techniques – camera angles and different types of camera shots.

21. As you listen and discuss today, be thinking about...Why do filmmakers use different camera techniques?How do they work? How do they contributeto filmmakers’ ability to be creative?

22. Camera Angles vs. Camera Shots Camera ANGLE examples

23. Basic Camera Angles • camera angle:angle at which the camera is positioned for a shot. • High-angle shotsare shot from above. They can make a object look small; they tend to make the object seem smaller and weaker. The camera is usually located above the eye line. • Low-angle shotsare shot from beneath. They often make a object appear larger or more important. They can also make an object look more imposing and/or intimidating.

24. Eye-level shots: camera is placed at the subject’s height. Unlike high or low angle shots, these are more common as they lack dramatic power – they’re “neutral”. Eye-level

25. High-angle shotsare shot from above. They can make a object look small; they tend to make the object seem smaller and weaker. The camera is usually located above the eye line. High-angle (from above)

26. Low-angle shotsare shot from beneath. They often make a object appear larger or more important. They can also make an object look more imposing and/or intimidating. Low angle(from beneath)

27. Point-of-view • Point-of-view shots – or POV – are usually filmed from where the character’s eyes would be. Often used in horror movies to suggest a menacing presence. Nemo’s POV

28. Over-the-shoulder shot – the name says it all – the back of the shoulder and the persons head frames this image.  Over the shoulder

29. Camera Angles vs. Camera Shots Camera ANGLE examples Camera SHOT examples

30. Basic Camera Shots -- Scale 1. Long /wide shot: A long shot (full shot or body shot) usually shows the entire object. Using a long shot you get the opportunity to show an object in relation to itssurroundings.  2. Medium shot: A shot showing a body from the waist up. This allows for relatively clear facial expressions and body language at the same time. Commonly used in news reports. 3. Close-up shot: The close-up shot presents an object in great detail. The surrounding environment and other objects are hardly visible. 4. Extreme close-up shot: The shot frames part of the object so tightly that nothing else can be seen. Sub-types: split screen, confessional, establishing, object

31. 1. Long /wide shot: A long shot (full shot or body shot) usually shows the entire object. Using a long shot you get the opportunity to show an object in relation to itssurroundings. 

32. 2. Medium shot: A shot showing a body from the waist up. This allows for relatively clear facial expressions and body language at the same time. Commonly used in news reports.

33. 3. Close-up shot: The close-up shot presents an object in great detail. The surrounding environment and other objects are hardly visible.

34. 4. Extreme close-up shot: The shot frames part of the object so tightly that nothing else can really be seen.

35. Let’s look at a few more examples

36. Close-up Close-up

37. Extreme Close-Up Shot

38. Medium Shot

39. Long Shot

40. Confessional

41. Split Screen

42. Camera techniques like shots and angles help filmmakers to create more appealing final products.