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Problem/Solution

Problem/Solution. Issue: Improving internal communication and participation rates in order to strengthen advocacy. Changing Demographics. Teachers with 10 or fewer years’ experience now constitute over 52 percent of our teaching force Up from 25% in the 1980's

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Problem/Solution

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  1. Problem/Solution Issue: Improving internal communication and participation rates in order to strengthen advocacy

  2. Changing Demographics • Teachers with 10 or fewer years’ experience now constitute over 52 percent of our teaching force • Up from 25% in the 1980's • Approximately one million (or about 30%) of all U.S. public school teachers are expected to retire in the next five years • Today, there are more first year teachers in American classrooms than there are teachers at any other experience level

  3. Changing Values • Younger, newer teachers tend to be more supportive of ed reform initiatives • Younger, newer teachers tend to be disengaged in union activism • Unionism, in general, is in decline

  4. Benefits of Union Advocacy • Base salary • Supplemental salary • 12% • Benefits • $768/month or $9,216/year • Leaves • sick/emergency, annual, bereavement • Due process • Evaluation

  5. Benefits of Union Advocacy • Working conditions • Class size • Planning time • Student contact time • Grievance • Professional advocacy

  6. Existing Communications Methods • District email • Home email • Action emails • Website • Facebook • Building Reps • Other representatives • Exec Board • Surveys • Meeting requests • Governance meetings

  7. Example of Reps Communicating

  8. Example of Reps Communicating

  9. The Problem • Low response to emails • Gaps in two-way communication with members at the building level • Lack of response to Exec Board contacts • Low open- or response- rate to messages sent to home emails • Lower participation rate in surveys/elections • Gaps in follow-through on WEAPAC drive • Gaps in accepting meeting requests • Lack of response to political action opportunities • Vacancies or uncontested positions

  10. How Can We Solve the Problem? • What are we doing well? • What complaints are there about “the Union”? • How can we do better? • How can we improve communication that we are currently using? • How can we communicate differently? • Other ideas?

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