Creating Award- Winning Documentation and Training

1. Creating Award-Winning Documentation and Training Strategies of the Aviation Courseware Division of Jeppesen Sanderson Presented by: Dick Snyder Dawn Stevens

2. Who are we? • 1934 First Instrument Charts • 1956 First Training Course • History of Quality Products

3. STC awards • 5 Distinguished • 3 Excellence • 2 Achievement • 2 Merit • 3 Best of Show • International Awards • Excellence • Merit

4. Other awards • Apex - Excellence • Brandon Hall of Fame - Bronze • Gold Peak Award • Silver Peak Award • American Corporate Video - Excellence • 2000 Telly Award • ACE Wild Blue Yonder Award

5. How did we get where we are • Breaking the "but we've always done it this way" mind set • Creating and meeting design objectives • Hiring the right expertise • Establishing a quality process

6. We’ve always done it this way • Management: Risk is OK • Our Motivation: Be a Market Leader • Gain Market Share

7. We’ve always done it this way • Ongoing Commitment to Evaluate Our Materials • Discontinuous Change • Getting the Most Bang for the Buck • Get the Most return for the Money • Don’t Reengineer Everything

8. We’ve always done it this way • Making the Leap • Obtained and Evaluated Other Textbooks • Sister Companies, Outside Field of Aviation • Our Competition, Within the Field of Aviation

9. We’ve always done it this way • Brainstormed Ideas for a New Type of Textbook • Editorial • Media Productions • Marketing

10. We’ve always done it this way • Built a Sample Chapter • Validated the Concept with a Tangible Product • Made Sure Everyone was on the Same Page • Validated Development Costs • Approval Process Easier When You Can See What You Are Approving

11. Creating and meeting design objectives • Sent Sample Chapter to Prospective Customers • Validated Design Objectives • Validated Market • Generated Interest

12. Creating and meeting design objectives • Improve Student Understanding and Retention • Maintain Student Interest • Exceed the FAA Testing Standards

13. Creating and meeting design objectives • Graphically Driven Textbook • Simplify the Writing Style • Interesting and Supporting Material

14. Creating and meeting design objectives • Graphically Driven Design

18. Creating and meeting design objectives Simplified Writing Style

21. Creating and meeting design objectives • FAA Testing Materials

24. Creating and meeting design objectives Supportive Material in Boxes

27. Hiring the right expertise • Aviation Writers and Editors • Subject Matter Expertise • Test for Writing Ability • Lead Editor As Project Manager

28. Hiring the right expertise • Training Issues for SMEs • Use of Tools • Writing Skills

29. Hiring the right expertise • Layout Artists • Graduates From Colorado Institute of Art • Skilled in Quark, PhotoShop, Illustrator • Digitized All Photographs (Later Used Digital Camera) • Training Issues

30. Hiring the right expertise • Instructional Designers

31. Hiring the right expertise • Building the Team and Defining Roles • Core Group of Writers, Editors, Copyeditor, and Artists • Flow Sheets • Style Sheets

32. Establishing a quality process • Setting Standards Early in the Process • Planning Documents • Sample Chapter Results • Pre-production Meetings • Ops Memos • Be Flexible with a New Process • Don’t Bash to Fit and Paint to Match

33. Establishing a quality process • Usability Testing • In-house • Academic Institutions • End Users • Government

34. Challenges/Lessons Learned • Strong Project Management Skills Are Essential • Not All Writers nor Editors Possess This Skill

35. Challenges/Lessons Learned • First Fully Electronic Project • Standards for Printing Companies Not Established for Electronic Publishing • Sample Chapter Helped Iron Out the Bugs

36. Results • 3 GFD Textbooks (1 in Development) • Aviation History • Aviation Weather