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Agenda 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision

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Agenda 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision

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  1. Windows 8 & Windows Phone 8Round Table29th November 2012 Microsoft Developer & Platform Evangelism (DPE)- Eric Nelson, Technical Evangelist- Mike Taulty, Technical Evangelist- Zoe Redmond, Business Development- Andrew Bennett , Business Development- Rachael Beeston , Business DevelopmentMetia: Lizzie Donnachie & Andrew LaneNokia: Adam Giles, Lisa Bowen-Dawes, Riaz Ahmed Microsoft Confidential

  2. Agenda • 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision • 16:10 – 16:40 Windows 8 Overview/Demo • 16:40 – 17:10 Practical Tips on Launching App in Windows Store: Creating Store Account, Application Experience Review • 17:10– 17:30 Acceleration with Design/UX Guidance – Metia • 17:30– 18:00 Windows Phone 8 – Key Features/Demo – Nokia • 18:00- 18:30 Close followed by Networking Microsoft Confidential

  3. Windows reimagined A new UI where touch is a first-class citizen along with full mouse-and-keyboard support Designed from the chipset up for multiple form-factors– tablets, laptops, desktops & all-in-ones The Windows Store on every device with a full commerce platform and flexibility New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX Microsoft Confidential

  4. WINDOWS 8 DEMOMike Taulty – Technical Evangelist Microsoft Confidential

  5. Practical Tips on Launching an App into the Windows Store Eric Nelson, Windows 8 Evangelist Eric.nelson@Microsoft.com http://ericnelson.wordpress.com

  6. Act now…

  7. Sign up tomorrow… http://bit.ly/storedashboard Windows Store Tips: Follow the company developer account guidelines

  8. … and reserve your application names Windows Store Tips: Reserve your application name BEFORE you start

  9. Company account takes time…

  10. Dashboard

  11. Dashboard 11

  12. Decide how you will make money…

  13. Free, Paid, Trial 13 • You control the pricing of your app • Microsoft Commerce: You keep 70% of the first $25,000, 80% of the rest • 3rd Party Commerce: App is free in the store and you keep 100% of the in-app proceeds

  14. In-app purchases Store Features Support for all types of in-app purchase “entities” e.g. content, digital goods, services, app features etc Each “entity” has it’s own price and lifetime Use your own 3rd party commerce engine Benefits to Your Business Windows Store Easy to implement Flexible, no restrictions 3rd party Own your customer and their data Leverage investments in your existing systems Microsoft Confidential 14

  15. Advertising Store Features • Choose your preferred ad platform • HTML5/JS/CSS enables easy integration of existing web advertising platforms • Microsoft Advertising provides Metro-style advertising (including Metro ad controls) Benefits to Your Business • Avoid ad-brokers: directly implement your preferred web advertising services • Leverage your investments in your web advertising infrastructure Microsoft Confidential 15

  16. Design a great app

  17. Application Experience Reviews – Design Information Architecture aka “How the app flows” + Visual Designs aka “How the app looks” + Submission Document Microsoft Confidential 17

  18. Build a great app

  19. Application Experience Reviews - Application Stable, feature complete build + Submission Document Microsoft Confidential 19

  20. Submit a great app

  21. Submission • Strict requirements organized around a few, simple principles • Concise and clear – but actually plenty to read! Windows Store Tips: You need a privacy policy in your store listing AND in your application Windows Store Tips: Do not leave creating the store submission to the last day! Windows Store Tips: Run the Windows App Certification Kit frequently and on a low spec computer Windows Store Tips: Read the resolving certification errors BEFORE you start developing! 21

  22. Maximise your exposure

  23. OEM promotion in the Windows Store • OEM featured apps are shown on the Store landing page • Works for both free and paid apps • Requires no extra work on the developer side • How to take advantage of OEM promotion opportunities • Create a great Metro style experience • Make a deal with one or more OEMs • Submit your app to the Windows Store • OEMs will feature you app in their section of the Store (OEMs can offer different opportunities in different regions)

  24. OEMs can preinstall up to 24 Metro style apps • OEM preinstalls are listed on the Start screen in an OEM group • The preinstalls contain both wide and square tiles and can vary based on geography and market • All preinstalls must be free in the Store for the OEM’s customers • Preinstalls are exclusive to OEMs by default • Developers may choose to make the same free app available for both preinstall and all customers in the Windows Store • Developers who wish to have a paid app in addition to their free preinstall must create a new app (with a new name and AppID) • Your OEM partner(s) must nominate you as a “channel developer” (to the Windows Store)

  25. Any questions? http://ericnelson.wordpress.com Eric.nelson@Microsoft.com

  26. Windows 8 & Windows Phone 8 Application realisation Lizzie Donnachie, Head of Partner and Developer Marketing Andrew Lane, Account Director

  27. Who are we?

  28. Metia labs 28

  29. Metia and Microsoft

  30. Silverlight experience development Worlds first interactive Silverlight microsite banner 30

  31. HTML 5 thought leadership Online HTML5 experience as part of the Internet Explorer 9 beta launch 31

  32. Windows Phone 7 applications Bringing new Amazon service to market on latest mobile technology platform 32

  33. Accelerating apps to store Easily bridging the gap between existing or concept apps & reality

  34. Getting started Simple, agile briefing and execution process reduces overheads in bringing your app to store

  35. User Experience Screen by screen guidance on the operation of your app

  36. Design Existing TVCatchup app re-envisioned for Windows 8 platform

  37. Windows 8 app in store….soon! Existing functionality and reporting delivered in a Windows 8 app

  38. Example Concept banking app utilising Windows 8 and Windows Phone features

  39. ? Questions

  40. Get in touch Lizzie Donnachie Lizzie.donnachie@metia.com / (020) 3100 3564 Andrew Lane Andrew.lane@metia.com / (020) 3100 3573

  41. WINDOWS PHONE 8 Lisa Bowen-Dawes, NokiaAdam Giles, Nokia Microsoft Confidential

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