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Learning as a Business Strategy C-Level Perceptions of the Value of Learning:

Learning as a Business Strategy C-Level Perceptions of the Value of Learning: Results from an ASTD/IBM Research Study. KMA-ASTD 2005 for SAMSUNG HRD Professionals, Namin Shin. W218 C-Level Perceptions of the Value of Learning. CEO’s Agenda Background Quality  Growth Talent & Skills.

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Learning as a Business Strategy C-Level Perceptions of the Value of Learning:

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  1. Learning as a Business Strategy C-Level Perceptions of the Value of Learning: Results from an ASTD/IBM Research Study KMA-ASTD 2005 for SAMSUNG HRD Professionals, Namin Shin

  2. W218 C-Level Perceptions of the Value of Learning • CEO’s Agenda • Background • Quality  Growth • Talent & Skills Learning Function 관심사 Accelerate Growth Enable Transformation Increase Productivity

  3. W218 C-Level Perceptions of the Value of Learning • Strategic Value of Learning Executive Study • 결과: Preliminary findings • 연구자: ASTD & IBM • 시작한 질문: Biggest Concern with the value of learning in organization • 방법: 13개 기업 가운데 10개 인터뷰, CXO(CEO, COO, CTO, CFO, BU Head)와 CLO, VP Learning 비교 • 28 leading organization across 11 industry sections, including Delta Airline, Yahoo, BBC (Microsoft)

  4. W218 C-Level Perceptions of the Value of Learning Six specific areas studied • Strategic value of learning • Articulation of business value contribution • Measurement of learning investment • Strategic alignment indicators • Business values contribution measures • Learning function/performance metrics

  5. W218 C-Level Perceptions of the Value of Learning Q1. How does the learning function provide strategic value? • 공통점 • Learning as strategic enabler • The value of learning will increase. • 차이점 • CXO: Skill, upcoming challenges facing the organization • CLO: talent & performance, current needs of the business

  6. W218 C-Level Perceptions of the Value of Learning Q2. How does learning translate into business results? • 공통점 • Business results • 차이점 • CXOs have faith that learning adds business value and do not require direct evidence to substantiate their belief. • CLOs are looking to apply increasingly sophisticated techniques to isolate the strategic value of learning as proof of their value add.

  7. W218 C-Level Perceptions of the Value of Learning Q2. How does learning translate into business results? 함의 To achieve more strategic leverage for the learning function, CLOs should place increased emphasis on up-front alignment over back-end program-level measurement.

  8. W218 C-Level Perceptions of the Value of Learning Q3. What is your involvement in the learning investment process? • 공통점 • Bottom-up governance process • Corporate initiative • 차이점 • CXOs look at tradeoffs with other investments. • CLOs work to find optimal balance in decision-making and investment allocation.

  9. W218 C-Level Perceptions of the Value of Learning Q3. What is your involvement in the learning investment process? Governance is the linking mechanism between learning and the business. It is the most strategic, dynamic and evolving area for learning. • 차이점 • CXOs are looking to CLOs to manage the learning investment in order to meet the future strategic needs. • CLOs are applying the governance process to optimize the learning investment at the business unit level.

  10. W218 C-Level Perceptions of the Value of Learning Q4. How do you know the learning is maintaining ongoing alignment? • 공통점 • Look to business leaders • Executives expect learning to be the significant enabler of future enterprise level strategic initiatives. • 함의 • CLOs need to develop value contribution indicators for learning at the enterprise level to complement their predominantly bottom-up/modular strategic engagement and governance process.

  11. W218 C-Level Perceptions of the Value of Learning Q5. How do you measure the learning function’s value contribution? • 공통점 • Acknowledge measurement challenges • Learning activity metrics as a proxy for value education. • 차이점 • CXOs: Talent pipeline • CLOs: Program evaluation

  12. W218 C-Level Perceptions of the Value of Learning Q5. How do you measure the learning function’s value contribution? 함의 CLOs must become more proactive in recommending complex performance solutions that extend beyond traditional learning approaches. CLOs must tailor their value contribution.

  13. W218 C-Level Perceptions of the Value of Learning Q6. How do you know the learning function is performing efficiently? • CXOs • More with less year to year(6) • Learning throuput(5) • Leveraging technology(4) • Outsourcing(3) • CLOs • Cost reduction(6) • Learning operation metrics(6) • Leveraging technology(6) • Optimizing external spend(5) • Deliberate process improvement(4)

  14. W218 C-Level Perceptions of the Value of Learning 요약하자면, • CXOs: Macro • Enterprise level focus • Investment tradeoffs • Faith based linkage • CLOs: Micro • Business unit • Program impact • Isolation

  15. W218 C-Level Perceptions of the Value of Learning Introducing the Learning Value Chain Articulating Aligning Managing Measuring Learning as a business value contribution Learning strategy with business needs The investment in learning Learning function contribution and performance Capability Building(X) Performance Improvement(L) Align with Enterprise Strategy Align with Business Unit needs Balance Investment Optimize Centralization Business Outcome Operation Efficiency Program Outcome

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