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So you need to do an evaluation!. Bob Hamblen, Colorado State University. What outcomes do you want to measure?. How many people attended How you improved your program What people learned What practices were adopted Any changes or impacts that occurred as a result of the program.
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So you need to do an evaluation! Bob Hamblen, Colorado State University
What outcomes do you want to measure? • How many people attended • How you improved your program • What people learned • What practices were adopted • Any changes or impacts that occurred as a result of the program
Who are you targeting with your program? Examples: • Small-acreage owners • Realtors • Decision makers • Volunteers • Agencies
Things you need to do to get desired outcomes Examples: • Workshops • Classes • One-on-one trainings • Newsletters • Questionnaires • Testing
What resources do you need to make your program happen? Examples: • Staff time • Audiovisual equipment • Meeting location • Instructional material • Instructors • Partnerships • Possibly volunteers
Evaluation process review Start with what you want the learner to do or learn
Satisfaction with program Steamboat Creek, 1998
Knowledge gain Steamboat Creek, 1998
Behavior change Steamboat Creek, 1998
Septic system maintenance • 64% of respondents to a survey (n=53) had pumped their septic tanks within the past three years
Example: A weed program for small-acreage owners You need resources such as: • Instructors • Audiovisual equipment • Weed mounts • Handouts • Meeting facility • Advertising to get participants • Possibly volunteers
Action items: • Conduct the educational program (class, workshop, field demonstration, etc.) • Teach weed curriculum • Supply weed identification books, mounts, etc. • Provide noxious weed samples for participants to identify • Invite participants to bring in their own weed samples • Practice identification skills
Select the right evaluation tools to measure the desired outcome • Short-term outcome: Be able to correctly identify 8 of 10 noxious weed samples • Medium-term outcome: Change grazing practices to reduce weeds • Long-term outcome: Reduce noxious weed population in the homeowner association by 90%
Review Do the evaluation activity
Evaluation process Make the evaluation process the first step in your program planning!