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Believe it or not, u201cBest Natural skin careu201d and even u201corganic skincareu201d are terms with no real legal meaning. A cream labeled either might still contain nearly 100 percent synthetic ingredients. While weu2019re in no way against synthetics at Neolaiasu2014clean, for us, is about avoiding potentially toxic ingredients in products, and there are plenty of great, totally safe synthetic ingredientsu2014weu2019re passionate about transparency. Calling a product u201corganicu201d because it contains trace amounts of, say, organic lavender combined with mostly artificial fragrance ingredients is deceptive. Similarly, a serum labeled u201cnaturalu201d thatu2019s made with parables, phthalates, synthetic texturizers, and fragrances is legal but a lie nonetheless.<br>
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BESTNATURALANDORGANICSKINCARE Believeitornot,“BestNaturalskincare”andeven“organicskincare”aretermswithnoreallegalmeaning.Acreamlabeledeithermightstillcontainnearly100percentsyntheticingredients.Whilewe’reinnowayagainstsyntheticsatNeolaias—clean,forus,isaboutavoidingpotentiallytoxicingredientsinproducts,andthereareplentyofgreat,totallysafesyntheticingredients—we’repassionateabouttransparency.Callingaproduct“organic”becauseitcontainstraceamountsof,say,organiclavendercombinedwithmostlyartificialfragranceingredientsisdeceptive.Similarly,aserumlabeled“natural”that’smadewithparables,phthalates,synthetictexturizers,andfragrancesislegalbutalienonetheless. Greenwashing—thesortoffakenewsdescribedabove—isrampantinthebeautyindustry.Itcanbeassimpleaspicturinggorgeousgreenleavesoraripe-lookingraspberryonalabelorinanadforaproductthatcontainsnoleavesorraspberries,oritcanbeascomplexasaningredientlistthatlookscleanbutcontainstheword“fragrance,”wherebeautycompaniescanlegallyconcealalaundrylistofingredients(potentiallytoxicandnot)fromthepublic. Theappealofanauthenticallynaturalororganicproductisintuitive:Thecompoundsthataleafusestokeepitselfgreenoraraspberryusestostayredandjuicycanhaverealbenefitsonourskin.AtNeolaia,wevaluetheantioxidantpowerofcertainplants,thenaturallyoccurringmoisturecontentofothers,andthebeneficialacidsormineralsinothers.Productsmadewithmostlyplantsoronlyplants—withoutthefillersandtexturizersofmanyconventionalproducts—containmoreofthatgreatplantmaterialwe’reallsoattractedto.
Wealsovaluetheintangiblebenefitsofplantingredients:Plantshavebeenusedforbothmysticalandmedicinalpurposesforcenturies,andwelovethesometimesmysteriousaspectsoftraditionalmedicineandspiritualitythatcomeintoplay.Wealsovaluetheintangiblebenefitsofplantingredients:Plantshavebeenusedforbothmysticalandmedicinalpurposesforcenturies,andwelovethesometimesmysteriousaspectsoftraditionalmedicineandspiritualitythatcomeintoplay. Butmostofall,we’refortransparencyandvehementlyopposedtogreenwashinginanyform.Knowingyouringredientsandreadinglabelsisonewaytoavoidgreenwashedproducts.Shoppingatclean-onlyretailers,likeNeolaia,Credo,Onda,orFollain;buyingonlybrandsyouknowtobecompletelyclean;orcheckingaproduct’sratingonewg.orgbeforeyoubuyareallgoodoptions,too.Iforganicisimportanttoyou,lookfortheUSDAOrganicseal(it’sonallourNeolaiasbyJuiceBeautyskincare).Ifnatural-onlyisyourpriority,readlabelscarefullyandgettoknowyouringredients. Manyofourfavoritebrandsmakeincrediblestuffwithnaturalskin-careand/ororganicskin-careingredients.Theirstoriesareoftenamazing,sowe’vehighlightedsomebelow,alongwithourall-timemust-haveproductsfromeach. Thankyou