Top Social Media Trends which will boost your Performance in 2024

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HomeServicesAboutCaseStudyBlogsContactUs SocialMediaTopSocial MediaTrendswhichwillboostyourPerformancein2024 TableofContents TopSocialMediaTrendswhichwill boost yourPerformancein2024 SocialMediaJanuary19,202410Min • Here aresomesuresh… • Adaptingto Artificial… • ForgetSEO,SGEisth… • Theneedforauthent… • Bite-sizedbutimpact… • IsGoogletakingab… • AugmentedReality… • LeverageLinkedIn’s… • Prioritizepersonalizat… • Towrapitup • TheFutureofSEO:H… • TopSocialMediaTr… • LinkedIn:Incredibly… • HowMarketingTec… • HowAIInfluences… RelatedPost Listentothisarticlenow 10 10 1.0✕ TheFutureofSEO: HowAIis… February14,2024 TopSocialMedia Trendswhichwill… January19,2024 LinkedIn:Incredibly PowerfulHubfor… January12,2024 How Marketing Techniquescanbe… December28,2023 HowAIInfluences Marketing… December1,2023 00:00 09:38 Frombrands jumping ontothe Barbie bandwagon to Meta releasing celebrity lookalike AI chatbots, 2023proved thatsocial media shinesthroughand throughwhen it comes to digitalmarketing.Withtheinfluxof newtoolsand GenerativeAI,thereare several emerging trendsflowing inand changing the face of social media marketing. Toconsider thefutureand fluctuating trends,observing shisinhow people collaborate inbusinesses andoutsideofitbecomesphenomenallyimportant Fast-forwardingtosome social media trends 2024, whileitbecomes relativelyobvious that AIisgoing to reign, itisn’t as bad a piece of news. Regularizing policies, keeping hate speech at bay, andmakingsocialmedia asafer, moreinclusivespacetoaccommodate everyone, it becomes imperativetoconsiderAItotherescue. Ifsocialplatformscontinue tobe even a littlehostile,itisestimatedthatabout 50%ormorepeople willlimittheir usage. So, itbecomes rather essential forbrands and marketerstoproduce inclusive and user-friendlycontentaheadof 2024. Herearesomesureshottrendsthataregoingtoemerge through2024. Subscribe To GetLatestUpdates AdaptingtoArtificial Intelligence Email ArtificialIntelligenceisexpected torevolutionizepersonalizationby 2024.Retailerscan better understandindividualtastesand behavioursby analysinglarge volumesof customerdata by utilizingmachine learningalgorithms. As a result,customershave extremelypersonalizedshoppingexperiences,withdiscounts,productrecommendations, and even store layoutscatered totheirindividualinterests. Artificial intelligence (AI)is revolutionizingsocial media statistics and management, withplatformslearningfrom brandsocialhistorytogenerate freshcontentideas. AI-poweredplatformsspeed up contentcreation,butpotentialalgorithmicbiasescould lead tounjusttreatmentand privacy issues.Social teams must wieldAIresponsiblywhilepreservingan authentic brand voice,ensuringabalancedapproachtoAIinsocialmedia. Subscribe Forget SEO,SGE isthe newbuzzword! Google’s SGE(Search Generative Experience), set tolaunch ahead of 2024, isset to revolutionize search engine optimizationby shiingfocus fromkeyworddensity to understanding search intentand context.Itwillprioritize userexperience, boosting search rankingsforwebsiteswithvaluable, accessible content. WhileAIwillplay a centralrole in SEOstrategies, enabling professionals toanticipate trendsand understand user behaviour, voice searchoptimizationandlocalSEOwill becomeincreasinglyimportant,withSGE aiming toprovide personalized, location-specificsearchresults.Social media marketing strategies willalsobecome crucial.Theintroductionof Google SGEmarksa significant shiinsearchenginetechnology,emphasizingtheimportanceofunderstandingit tostay competitive inSEO. Theneedforauthenticity Influencer marketingisa powerfulforce thathasgained significant consumer trust,with a 20%surge inbrandinvestmentpredictedfor2024.Studiesshowthat50%of Millennials place theirtrustininfluencermarketing,surpassingthecredibilityofcelebrities.Thistrustis primarilyattributedtoauthenticity,with88%ofMillennialsvaluingsincerity andrelatability ininfluencers they follow. Platforms likeLinkedIn,Meta, and TikTokare focusing on better brand-influencerrelationships, highlightingthe importance of authenticityininfluencer marketing. Platforms likeLinkedInhave introduced brand partnership tools, while Meta and TikTokhave expanded theircapabilitiestotrackbranded contentcampaigns withintheir adlibraries. Bite-sizedbutimpactfulcontent In 2024,short-formvideoshave become anundeniabledominanceincontentmarketing strategies. Withattentionspansdwindlingand digitalplatformsbecoming saturated, brandsareturningtoplatformslikeTikTok,InstagramReels,andShortsforstorytelling. These platformsallow businesses toconvey messages inseconds and leave a lasting impact. Thereal magic liesintheirshareability, as audiences are quick toengage and share thesevideos. Short-formvideosalsohave theabilitytoforge an authentic connectionwithviewers, allowing brandstoshowcase theirhumanside. Thisauthenticity resonates deeply, making short-formvideosa strategicmarketingmove and an opportunityforbrandstoestablishtrust and relatability.Masteringtheartof short-form video has become non-negotiable forbusinessesstrivingtoremainrelevant and captivating in2024. IsGoogletakingabackseat?SocialSearchtoLead2024 StatisticspredictthatsocialmediaAIislargely going toovertakeGoogle asthepreferred searchenginein2024.Isit trulypossible?PeopleuseTwitter, Instagram,TikTok,andthe most popular social media platforms tofind everything fromjuicy gossip topopular items.Infact,44%ofinternetusersrelyheavilyonsocialmedia toget theirnewsfeeds. Marketers must embrace thistrendand make the most of theironline presence on these channels. It’stime to surf thiswave of social media metrics and social media search dominance withcaptivating images, pertinent hashtags, audience engagement, and stayinguptodate onalgorithms and trends. Augmented Realitybecoming2024’snew reality Augmentedreality(AR)technologiesare expected toadvance beyond deciphering sensor data toconstruct realistichuman models and object scans. In2024,we willsee that ARwillbe capable of constructing three-dimensional models forvirtualenvironments and avatars.Machinevisioncanidentify andlabelobjects,makingARinteractionseasier. Real-time translationand textrecognition are possible witha camera’s focus on text. Future applications of ARare promising, withgenerative AImodels likeChat-GPT and natural language processing being used to buildand edit 3Dobjects, as wellas texturesand animations. Leverage LinkedIn’sbestfeatures LinkedIn,thepremierplatformforprofessionalnetworkingand career advancement, offers a wealth of lesser-knownfeaturesthat can significantly enhance your profile’s visibility to recruiters.Theplatformusessophisticatedalgorithmstomatch candidates withjob openings,consideringfactorslikeskills,experiences,and engagement levels.Keywords playapivotalroleinmakingyourprofilediscoverable,sostrategicallyplacingindustry- specific and job-relatedkeywordsinvarioussectionsof your profile can significantly boost your visibility.In2024,LinkedIn’s AI-driven profile suggestions provide personalized recommendations, whileadvanced skillassessmentsallowuserstodemonstrate proficiency levels.Theplatformhasexpanded itsportfoliocapabilities,allowing professionalsincreative fields tocreate interactive presentationsembedded directly into theirprofile. Engagement analytics provide insightsintowho isviewing your content, includingrecruiters,helpingyoutailoryourcontentstrategytoincrease engagementand visibility.Inadditionto thesefeatures,LinkedIn’spredictivejob matching and personalized connection requests allow recruiters tosend personalized connections topotential candidates, directlyincreasingyourvisibilityamongrecruitersinyourindustry. Prioritizepersonalizationforbetterpositioning Productpersonalizationhasbecome a businessimperativeinthee-commerce landscape, enabling customerstoexperience an immersiveshoppingexperience. Sephora, a giant inthe glam industry has embraced AI-powered virtualbeauty tools, allowingcustomerstotryon productsdigitally.Indianbeauty e-commerce giant Nykaa isn’tlagging any behind, withpersistentpersonalizationthroughitmobile application. Mobilee-commerce salesare projectedtoreach $3.44trillionby 2027,makinga seamless mobile experience crucial forbusinesses. Real-timedisplay optionsallow customerstodesign and visualize theircustomized products before making a purchase, reducing orderreturnsand enhancing customersatisfaction. Onlineproduct design tools have expanded product personalizationoptions, allowing customerstopersonalize every aspect of a product. AI-poweredpersonalizationisplaying a pivotalrole inenhancing customerexperiences,withmajore-commerceplayerslikeAmazonandEtsyleveraging AItoanalyze consumerdata, predictpreferences,and offer personalized recommendations.Subscriptionservicesoffer enhanced marketingresults,higher customerretentionrates, improvedmargins,and streamlinedinventorymanagement. Location-basedpersonalizationenhancesreal-timebrowsingexperiences. Towrapitup Thelistdoesn’t justend here,and brandscannot afford towaitand watchhowsocial trendsunfoldin2024.Theresureare going tobe unimaginable developments towhich, they need toget going and apply real-time changes totheirmarketing strategies. Withthat said, it isabsolutely necessary toplanhowbrandswant tomove forwardwiththe upcomingsocialtrends.It’salittletrickythoughhowone navigatesandchannelsthrough thechaos thatsocialmedia can be, sometimes.Well,withourteamof marketingexperts at Neoma Media keeping an eagleeye oneverythingimportantand trending,youcan leaveyourbrandingandmarketingrequirementstous.      Services Resourses MarketingStrategy&Insights Creative&ContentProduction Media&ChannelActivation Services About Us CaseStudy Cosmic Campaigns, UniversalImpact:YourBrand's Odyssey Begins withStellarMarketing. CustomerExperience&PersonalizationContactUS Measurement&MarketingROI AventureofCuneiformConsultingPrivateLimited Copyright©2023Neoma.Media|Allrightsreserved.