Amazon Online E Commerce Course Nerd Geek Lab

1. Amazon Online E- Commerce CourseNerd geek lab Overview Definition of E-Commerce Types of E-Commerce Planning for E-Commerce Security & Privacy Issues E-Commerce Option & Features Visit: http://www.nerdgeeklab.com/

2. Overview • Digital marketing is critical to attracting an audience to an ecommerce site. This includes social media marketing, content marketing, search engine optimization, digital advertising, affiliate marketing, influencer marketing, virality, and more. Understanding these business fundamentals can help you grow an online ecommerce business. • http://www.nerdgeeklab.com/

3. Definition of E-Commerce • Ecommerce refers to purchases made on the internet. The word is commonly spelled with different variations including ecommerce, e-commerce and E-Commerce and encompasses everything from buying or selling online (such as retail sites or marketplaces), to mobile commerce, business to business sales, data collection, and financial and trading transactions. The term e-business typically refers to businesses that operate solely online whereas ecommerce refers to both virtual and brick and mortar stores that sell online. Ecommerce platforms are software products that enable businesses to create and build storefronts for selling online. Popular ecommerce systems include Shopify, BigCommerce, Magento, and Wordpress ecommerce plugins and themes. • http://www.nerdgeeklab.com/

4. Definition of E-Commerce • E-Commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform and redefine relationship for value creation between or among organizations and between organizations and individuals. • There primary processes are enhanced in e-business: • Production processes • Customer – focused processes • Internal management processes. http://www.nerdgeeklab.com/

5. Types of E-Commerce • B2B E-Commerce: B2B e-commerce is simply defined as an e-commerce companies. This is the type of e-commerce that deals with relationships between and among . • B2B Applications: Most B2B applications are in the area of • Supplier Management • Inventory Management • Distribution Management • Channel Management • Payment Management • http://www.nerdgeeklab.com/

6. Types of E-Commerce • B2C Applications: Business to Consumer is the second largest and the earliest from e-commerce Its origin can be traced to online retailing or e-tailing. Thus, the more common B2C Business models are the online retailing companies such as Amazon.com • B2C e-commerce also reduce market entry barrier since the cost of putting up and maintaining a Web site is much cheaper than installing a “Brick-and-mortar” structure for a firm. • It saves firm from factoring in the additional cost of a physical distribution network. • http://www.nerdgeeklab.com/

7. Types of E-Commerce • B2G E-Commerce: Business to government e-commerce is generally defined as a commerce between companies and the public sector. • It refers to use of the internet for public procurement, licensing procedures, and other government-related operations. • This kind of e-commerce has two features: • The public sector assumes a pilot/leading role in establishing e-commerce. • It is assumed that the public sector has the greatest need for making its procurement system more effective. • http://www.nerdgeeklab.com/

8. Types of E-Commerce • C2C E-Commerce: Consumer to consumer e-commerce is simply commerce between private individual or customers. • Thistypes of e-commerce is characterized by growth of electronic marketplaces and online auctions, particularly in vertical industries where firms/business can bid for what from among multiple suppliers. • http://www.nerdgeeklab.com/

9. Types of E-Commerce • C2C E-Commerce Forms: Consumer to consumer e-commerce comes in at least three forms: • Auctions: Facilitated at a portal, such as eBay, which allows online real-time bidding on items being sold in the web. • Peer-to-peer systems:such as Napster model(a protocol for sharing files between user used by chat forums) & other file exchange and later money exchange model. • Classified Ads: at portal sites (interactive, online marketplaces where buyers and seller can negotiate.) • http://www.nerdgeeklab.com/

10. Types of E-Commerce • M-Commerce: Mobile-commerce is the buying and selling of goods and services through wireless technology- i.e. handled devices such as cellular telephones and digital assistants (PDAs). Japan is seen as global leader in m-commerce. As content delivery over wireless devices becomes faster , more secure and scalable, some believe that m-commerce will surpass wire line e-commerce as a method of choice for digital commerce transactions. http://www.nerdgeeklab.com/

11. Types of E-Commerce • M-Commerce: Industries affected by m-commerce include: • Financial services: including mobile banking (when customers use their handled devices to access their accounts and pay their bills), as well as brokerage services. • Telecommunications: in which service change, bill payment and account review can all be conducted from the same handled device. • Service/retail: as consumers given the ability to place and pay for orders on-the-fly. • Information services: which includes the delivery of entertainment, financial news, sports figures and traffic updates to a single mobile. http://www.nerdgeeklab.com/

12. Planning of E-Commerce • Benefits of Business to Business E-commerce solutions: • Purchasing supplies: creating online account for business with supply stores can purchase office supplies. • Purchasing direct materials: manufacturing of your products. Establishing a relationship with a vendor & purchasing online may help reducing costs. • http://www.nerdgeeklab.com/

13. Planning of E-Commerce • Selling products or service to new vendor: Opens up more opportunities to extend your reach and gather new vendors beyond your bricks and mortal offerings. • Leveraging your existing web presence: perhaps by providing private areas for special pricing, delivery options etc. • Better customer service : business can directly with their customers. • Flexibility in pricing: price tag can easily adjusted & instantly benefiting the business and the customer. • http://www.nerdgeeklab.com/

14. Security & Privacy Issues • Common Security Threats: Some common security threats include fraudulent use of credit cards, computer viruses, spam and theft of computer or information. • Phishing: Involves an e-mail message that look like it comes from an official source but links in the message go to fake website where you may disclose personal information. • http://www.nerdgeeklab.com/

15. Security & Privacy Issues • Minimizing Security & Privacy Risks: • Review the security feature offered by the web hosting service, internet service provider & web design. • Pay attention to security alerts and install security patches as needed. • Regularly update sw and scan for spyware & virus. • Design of an e-commerce website should minimize security threats. • Obtain a digital certificate for your website. • Avoid storing customer credit card information • Develop a privacy policy • http://www.nerdgeeklab.com/

16. E-Commerce Option and Feature • Customized E-commerce Solution: • Most expensive option. • Most appropriate when e-commerce is critical part of your business. • High control over the website. • http://www.nerdgeeklab.com/

17. E-Commerce Option and Feature • E-Commerce Plans: Software packages or e-commerce plans include broad range of e-commerce features to choose from. Price can range from a few hundred dollars (e.g. basic template software) to several thousand dollars and more (e.g. customized solutions.) • Store Design: Consider whether you are ready to a design your own store or whether you will need professional assistance to design store. Many of the design templates are relatively easy to use, but may not be a good option for you if your time is limited. http://www.nerdgeeklab.com/

18. E-Commerce Option and Feature • Shopping Cart: Shopping cart vary considerably. Features may include progress indicators to help customers understand where they are in the transaction process, automatic calculation of fax & shipping . • Payment Processing Options: Applying the RFID( Radio frequency identification) technique in e-commerce logistics can raise the efficiency of the e-commerce logistics operating process. http://www.nerdgeeklab.com/

19. E-Commerce Option and Feature • Advance E-Commerce Feature: • Integration with Back-Office business Processes • Websites Analytics and Reporting Features • Level of Support • http://www.nerdgeeklab.com/

20. Thank You.???? • http://www.nerdgeeklab.com/