1 / 12

Tko će koga pojesti? Who Will Eat Whom ?

Tko će koga pojesti? Who Will Eat Whom ?. WEEKEND MEDIA FESTIVAL 2010. Media & Telco. Media & Telco eco - system is changing rapidly with multiple technical platforms , a mix of different business models and new ways to distribute content .

nerice
Download Presentation

Tko će koga pojesti? Who Will Eat Whom ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tkoćekoga pojesti?Who Will EatWhom? WEEKENDMEDIA FESTIVAL 2010

  2. Media & Telco Media & Telcoeco-systemis changingrapidlywith multiple technicalplatforms, a mixofdifferentbusinessmodelsandnewways to distributecontent. Let’s talk about changings, about new business models, about newcollaborations, about necessary seeking fornew revenue streams…,aboutnew vision.

  3. What is common to allofthis: ... Sony launches its "Bravia Internet Video TV service; Wal-Mart buys Voodoo; The New York Timesoffers online video games; The Washington Posthas partnered with Boxee-ja, TiVo has partnered with BrightCove, Brightcove has partnered with The New York Times, Telstra (leading telecom in Australia) together with News Corporation's is co-owner of Foxtel (Pay TV), Hulu (since 2009 in the ownership of NBC, FOX, ABC) has launched service in June this year, Hulu Plus, the service in addition to advertising on VoD (Video on demand ) enables access to content through all four platforms (PC, TV, mobile and PC tablets). Spanish largest provider of broadband services ONO in partnership with TiVo announced exclusive content for its users to the fiber network, Verizon has partnered with Time Warner; Media, especially printed finally discovered possibilities of monetization using applications (apps), widgets etc.

  4. Telstra, Bigpond, Sensis Wekipedia: “Telstra or TelstraCorporationLimited (oftenabbreviated as TelstraCorp) (ASX: TLS, NZX: TLS) is anAustraliantelecommunicationsandmediacompany…” TheDaIyTelegraphcomment: “TELSTRA has formed a new business unit to focus on online and mobile content as it heads towards its vision of becoming a so-called "media-comms" company.” "Establishing Telstra Media as a separate unit recognises the growing importance of content to Telstra's future, and our belief content is at the heart of Telstra's future as a media-communications company." “Telco giants around the world have been moving from simply providing voice and data services to delivering content and applications.” “Mr Milne said forming a media-comms company involved combining the power of the media to attract customers.” “Mr Milne said in 10 years time bandwidth - how much data you can send through a network or modem connection - would become a commoditylike electricity.” “He said by then the business of telecommunications would be about the things that are done with the bandwidth, not just providingit.” As well as its BigPond business, Telstra's major interest in media is a 50 per cent stake in pay-TV provider Foxtel.” *Justin Milne, headofTelstraMedia

  5. 4 Eco Systems Source: Exane BRB Paribas, Arthur D. Little Telecoms Internet players Media / Contentproviders Consumerelectronicmanufactures *2008 in Europe (+Russia) Totalcontentandrelatedservicessale: 126 bn EUR TV service (Pay TV: 37bn, VoD: 1bn, TV Ads: 33 bn): 79 bn Music : 11,4 bn Games 12,3 bn, Film 23,4 bn

  6. Condition before movement

  7. Condition after movement

  8. New partnerships

  9. 5 ways to make userspay Unique content (localniche, expert, unique…) Unique convenience (access, situation, easy, flexibility…) Unique usefullness (personal goals, how to’s, guides, apps, tools, tests…) Unique packaging (personalisation, niches, selection, design, premium…) Unique experience (brandvalue, unicusersexperience, emotianal, social, community, entertainment…) *Source: John EinarSandvand

  10. New (disruptive) businessmodels

  11. New advertising & datamining

  12. New media = AnyContent AnyScreen Any Time Anywhere

More Related