2014 ANNUAL CONFERENCE & EXHIBITION

1. 2014 ANNUAL CONFERENCE & EXHIBITION Overcoming Integration & Organizational Challenges When Changing Mobile Communication Providers Les Bicknell USA Truck Planning Your NextIT & Finance Move Mark Emerson PeopleNet June 16-18 Lincolnshire Marriott Resort Lincolnshire, IL

2. ATA Antitrust Statement All ATA meetings are held in strict compliance with applicable state and federal laws and ATA’s antitrust policies that prohibit the exchange of information among competitors regarding matters pertaining to price, refusals to deal, markets division, tying relationships and other topics which might infringe upon antitrust regulations. No such exchange or discussion will be tolerated during this meeting. As an attendee it is your duty to avoid improper conversations.

3. Gold Sponsor Welcome Reception Sponsor

4. Silver Sponsors Banquet – Pre-Dinner Reception Sponsor Walk Around Luncheon Sponsor General Luncheon Sponsor

5. Bronze Sponsors Coffee Break Sponsor Registration Desk Sponsor Continental Breakfast Sponsor

6. 1. 2. 3. 4. Why are you considering a new mobile communications solution? Overcoming integration challenges Overcoming organizational challenges Implementation and Training Key Topics

7. Why are you considering What is your current provider not giving you? • Features • Stability • Service • Support • Does your current provider truly understand your company’s vision?

8. 1. 2. 3. 4. Why are you considering a new mobile communications solution? Overcoming integration challenges Overcoming organizational challenges Implementation and Training Key Topics

9. Overcoming Integration Challenges Integration Paths • Web Services • Pull Services • Push Services • Integration Support Tool • Integration enabler • Utilizes the open interface and data delivery services • Stores data in SQL compliant database on customer’s network • STP • Batch process

10. Overcoming Integration Challenges Transportation Management System • Purchased • Existing Integration • How tightly are you currently integrated? • How old is your integration? • Availability of support staff. • Development time after implementation (or hands off) • Are they True Partners? • Integration Support Tool • Legacy System • There will be some internal development of integration • Is your back office Mobile Comm indifferent?

11. 1. 2. 3. 4. Why are you considering a new mobile communications solution? Overcoming integration challenges Overcoming organizational challenges Implementation and Training Key Topics

12. Overcoming Organizational Challenges Get everyone involved in the decision process • Every department will be effected • Dispatch • Maintenance • Safety • Finance • Information Technology • HR/Driver Recruiting • Purchasing

13. Overcoming Organizational Challenges Making a Change • Historically a relationship driven industry • Involvement from everyone in the process • Get buy in from department heads • Develop achievable ROI • Driver acceptance is critical • Take advantage of early adopters • Early adopters get involved in trials • Internal promotion is key

14. Overcoming Organizational Challenges Driver capabilities and experiences • Fear of new Technology • Different features • Look and feel will be different • How they process things will be different

15. 1. 2. 3. 4. Why are you considering a new mobile communications solution? Overcoming integration challenges Overcoming organizational challenges Implementation and Training Key Topics

16. Implementation and Training Implementation • Calculated Rollout • Installation • 3rd Party vs Internal • Implementation Specialist • Project Management

17. Implementation and Training Training • Initial Training • Driver • Dispatch • Safety

18. USA Truck, Inc. Case Study • Transportation and Logistics Provider • Headquartered in Van Buren, AR • Terminals, offices and staging facilities located throughout the U.S. • Transport general commodities within U.S., Canada and Mexico • Also offer dedicated, brokerage and rail intermodal services • 2,248 total tractors • Same mobile communications vendor since 1997

19. Why were we considering? • Leveraging latest technology • Industry Mandates • EOBR (eLogs) • Other functionality • New Features and Technological Advances • Auto Arrival/Departures • Improved Navigation • Analytics • Maintain or exceed the service and stability • Partner with a provider that understood our vision • IT Strategy • Changes within our company • New TMS • Future Maintenance system upgrade

20. Accessing your options Company-dependent factors • Required functionality • Compare lifecycle costs • Factor “switching” costs • IT staff requirements • Required service levels • Deployment flexibility Vendor-dependent factors • Available functionality • Licensing terms • Integration with your current orfuture systems (true partnership) • Service availability/guarantee • Installation assistance

21. Accessing your options • Selection Committee • Key stakeholders from each department • Competitive Matrix • Pricing • O/S • Install time • OTAP capable • Text-to-speech • Pilot Program • Selected vendors/products from the matrix • Site visits • Deployment and monitoring of pilot plans • Feedback and recommendation from stakeholders

22. Planning for Success On-going Project Management • Initiating • Planning • Executing • Monitoring & Controlling • Closing

23. Thank You For YourAttention! Questions? Les Bicknell USA Truck Les.Bicknell@usa-truck.com Mark Emerson PeopleNet memerson@peoplenetonline.com