Non-Resident Recruitment @ IUPUI Trends & Initiatives

1. Non-Resident Recruitment @ IUPUI Trends & Initiatives Chris J. Foley The Office of Undergraduate Admissions Sara Allaei The Office of International Affairs November 2011

2. General Comments • Building new markets take 3-4 years to take hold. • Planning for NR recruitment began in Fall 2007. • First full year of NR recruitment began in Spring/Fall 2008 for Fall 2009 class. • New NR freshmen have increased by 68% since 2006. • Overall NR enrollment has increased by 73% since 2006.

8. Key Domestic Recruitment Goals • Increase transfer as well as freshmen enrollments • Increase prospect pool • Increase applicant pool • Increase % of applications completed • Increase yield on admitted • Increase retention

9. Domestic Recruitment Initiatives • Continue previous initiatives • Expand recruitment in Chicago-Milwaukee and West Coast • Added regional recruiters in Chicago & LA • Will focus on high school and community college • Contracted with Royal & Co to expand and improve yield on names purchases • Foster more campus visits • “Drive-in/Fly-in” program • Non-Resident Overnight Experience

10. Domestic Recruitment Initiatives • Increase participation in Jaguar Alumni Group (JAG) program • Increase number of feeder community college programs in California, Illinois, Florida, and Washington • Increase personalized post-admissions communications • Better coordination between diversity programs and non-resident initiatives (our non-residents are generally twice as diverse as our in-state students)

11. Key International Recruitment Goals • Increase transfer as well as freshmen enrollments • Increase Prospect Pool • Increase Applicant Pool • Increase % of Applications Completed • Maintain Yield on Admitted Students • Maintain 1st Year Retention and Increase Graduation Rates

12. Top Undergraduate Countries

14. International Recruitment Initiatives • Continue development of IUPUI brand worldwide • Maintain web profiles in languages of key target countries, increase IUPUI student reviews • Distribute scholarship announcements and new recruitment video to EducationUSA and other advising networks • Participate in selective media opportunities • Engage current international students • International Ambassadors Program • International Peer Mentoring Program

15. International Recruitment Initiatives • Increase number of international transfer programs • Expand enrollment from US feeder CCs: Seattle CCs, Vincennes, coordinate new domestic outreach • Implement dual degree programs with SYSU • Establish new transfer programs with foreign institutions • Expand outreach to intensive English programs • Establish quarterly campus visit program for students enrolled at ELS Language Center • Develop outreach program to regional IEPs

16. International Recruitment Initiatives • Expand recruitment of government-sponsored undergraduate students • Expand International High School Counselor Summer Fly-in campus visit program • Expand participation in Faculty International Recruitment Travel Grant Program • Expand participation of international alumni in yield events • Implement new International Admissions system with capability for direct upload of documents

17. Undergraduate International Enrollment by Residency

18. Student Support Implications • International undergraduates require unique support system – OIA adding a 2nd International Student Advisor position • Language support/proficiency development – consider development of specialized EAP courses tied with block registration to key gateway courses • Cross-cultural training for staff and faculty • Faculty development related to teaching international students

19. Chris J. Foley The Office of Undergraduate Admissions cfoley@iupui.edu Sara Allaei The Office of International Affairs sallaei@iupui.edu