Presented by Milton Zlotnick Staten Island, New York

1. Presented byMiltonZlotnick Staten Island, New York

2. FACEBOOK – 2010 A.D. 500 MILLION PEOPLE 7

3. Facebook is the largest online social networking site. • Created to allow people to interact, share photos, and find people. SOCIAL • Now In addition to using Facebook for Social purposes, many people use it  for BUSINESS NETWORKING • 500,000 Facebook apps – 1,000,000 developers • # 1 apps on the iPhone is Facebook

4. Business Goals for Using Facebook: • You must firstcreate a personal profile. You must register as a real person. • For Business try to connect with people who are searching for your products or services in a social manner. • Connect and engage with current and potential customers • Later you may create a business fan page – registering with a business name. • Promote other content you create, including videos, blog articles, or other resources

5. Beginner Tutorial – Video3.5 min Register on Facebook • Go to the the facebook home page. Facebook.com • Enter your full name. • Enter your email address and password. • Select Male or Female. • Click on the Signup button. • Go to your email that you used to join facebook. • Open the Open the Registration Confirmation email from Facebook. • Click on the verification link. • Now you can access Facebook and find your friends online.5

6. 7 Ways to Promote your Business on FacebookVideo 3.11 min • Killer Profile Page • Indexed by Google –Keep Personal Privacy in Mind • Add Business Contacts • Found on Public – Private Groups • Start a Group • Study other groups first • Buy Ad Space – PPC – PPM- • Compare to Google PPC - PPM • Promote Your Blog • Create a Business Page • Advertise Events

7. Facebook for Business PAGE Video 7 min Facebook Personal Terms of Service requires REAL PEOPLE NOT BUSINESS NAMES Must first register as a PERSON Limited to 5,000 Friends • YOU CAN CREATE A BUSINESS PAGE Register as a business. No limit to friends and fans Fan Pages are visable to unregisterd visitors. Indexed by search engines Generates new leads http://www.facebook.com/pages/create.php

8. When to Publish a Fan Page • Start by creating your Page in unpublished mode, until it is fully developed. EDIT – SETTINGS- UNPUBLISHED. • Acts like a blog or website - FREE • When ready to go on-line EDIT – SETTINGS – PUBLISH. Create a Facebook Landing Page Video

9. Free Way to Drive Traffic to your Fan Page • Send e-mails to your clients, suppliers, prospects a notice of new information regarding your products or service that is on you Fan Page. Encourage LIKE button. • Signature of the e-mail • John Smith, MBA • General Manager • Yourcompanywebsitename.com • Contact@company.com • They don’t need facebook account to see your FACEBOOK Page.

10. Adding the Facebook Like Buttonon your website/blog • Like Button – Viral – Spreads Your • Information – Great for SEO • Put it in on your Blog – Website Learn How – Video 4 min x

12. Export Your Blog to your Fan Page Video 5 min x

13. Advertising on Facebook ADVERTISING ON FACEBOOK TUTORIAL – VIDEO9.5 min • Pay per Click – PPC • Cost per Impression – CPM • Demographics – Better than Google • Click thru rate – lower than Google

16. Link to Calculator BPLANS.COM/CALCULATORS

17. Video1 min video How well is your Facebook Business Page Doing?

18. Common – Rejections by Facebook Ads– Click Links for Full Explantion • Capitalization of Every Word • Capitalization of Entire Words • Incorrect Grammar, Spelling, and Slang • Inaccurate Ad Text • Deceptive Discounts and Offers • Irrelevant or Inappropriate Images • Inappropriate Targeting • Destination • Sentence Structure • Unacceptable Language Choice • Incorrect Punctuation • Symbols and Numbers in Place of Words

19. Find the sweet spot where you are spending just under your daily budget on a consistent basis.  • Spending $2 per click and your daily budget is $200, then if the most clicks you can get is 100 • Lower bid to $1.50, then you could theoretically get 133 clicks before your ads are turned off.  • If you are still hitting your budget, lower your bids again.  If you spend $1.00, you could get 200 clicks before your ads are turned off, and so on…

20. Test…Test…Test • Click on "Test" on the left side of the Create Your Ad section to make sure your website properly loads. • Clicking on "Test" will show you what the Facebook user sees when he clicks on your ad. • Save Time and Money Video – Testx x 5 min

21. Teaches you how to use Facebook and Twitter effectively

22. Like ThisVIDEO x Control – Like Sharing - Video

23. Facebook – How to - Photos and Videos • Upload a photo – to Facebook 1.5 min • Upload a photo to Facebook from your blackberry phone 1 min • Upload a video to youtube from iPhone 6 min • Download your video (from Real Player) to iPod Touch 2 min • Download video from youtube to facebook 1.5 min

24. Facebook Tips • Set privacy options Video 5 min. • Thinkcarefully about public photos and information. • Use unique password different from your financial websites. • Birthday - Required – Keeps out Pre-Teen – After Edit and Hide if you wish.

27. New Features – Private Groups • Private Groups – Selectivity – New Video 3 min x • Facebook Overhauls Groups - How to create Facebook New Group • This is a secret group. It will not show up in your profile, and only admins can invite members.

28. Video PAYPAL INVOICING

29. YouTube - History • Youtube was founded 2005, as a free web-based service that would allow people to watch and share their videos. • In October 2006 Google purchased YouTube for a $1.65 billion 2 Billion Views a Day

30. BENEFITS OF • Cost Free • Global Audience • Viral Effect • SEO – Fast Indexing • Target Marketing • Free to Browse • Register to Upload a Video • Display on Your Website / Blog

31. Getting Starting – YouTube - Videovideo • Keep it short. • Focus on something that people want to share. • Best Videos – “How To” • Consider a series. • Make your description clear and specific; properly use tags (keywords) separate by space.

32. ADVICE – YOU TUBE • Encourage Subscribers • Post Periodically • Encourage Comments - Viral • Send to Video sites - use TubeMogul – Video – 3 min • Send it to Blog/Website/ Facebook and other Social Networks

33. Types of Videos used by Businesses • Examples: Anyone with a message: • Realtor – View Homes • Motivational Speaker, Author, etc. • Magician, Entertainer, Singer, Dancer • Any valuable service or Product • How to: any subject • Your video should be interesting and not just a commercial • Sample Video – Roofer 26,000 views

34. Producing a video for YouTube with Flip Video • No software required • USB Connection • 2 Hour Capacity • Links to Youtube • Editing features • Excellent sound and video quality

35. COMPUTER USB PORT VIDEO How to Use Video CAN GO TO – HARD DRIVE EMAIL/YOUTUBE/WEBSITE Video - Features YOUTUBE.COM FLIP VIDEO SOFWARE

36. YouTube – Video How to Upload a Video to YouTube 3 min • YouTube allows video up to 15 • minutes long. Shorter the better • Best - three minutes or less. • For help with videos go to http://www.youtube.com/video_toolbox

37. Producing a video for YouTube Video 17 min • Professional video equipment • A simple consumer-level video camcorder. • A computer webcam. • Cell phone • Can edit using Microsoft’s Windows Movie Maker or Apple’s iMovie

38. YouTube - Tips • Remember to include your web site address in all videos you upload • Submit your videos to several video sharing sites at the same time. • Use the customized channel for your company. • Keeps all your videos in one place. Done automatically when you sign up. • Get a Director's Account to take advantage of additional benefits. • Longer videos require more compression, which decreases quality.

39. XTRANORMAL.COM – TEXT TO SPEACH Example Video

40. Viddeo Video 60 Sec Instructions – Video7 min

41. YOUTUBE TRAINING VIDEOS 10 TRAINING VIDEOS http://www.butterscotch.com/tutorial/Sign-Up-For-YouTube

42. Presented by SCOREStaten Island, New York

43. Business Oriented Professional Network • Jobs • All Fortune 500 are represented in LinkedIn. • Improves your Google PageRank • Ask for advice. Give advise. • Check on Company from former employees • Find start-ups • Great for recruiters • 55 Million users – 1.5 Million new users each month • High retention rate. Video2 min

44. LINKEDIN.COM A Friend of a Friend of Mine 4 Degrees of Separation IF EACH CONTACT HAS 20 TIES, YOU COULD HAVE ACCESS TO 137,000 UNIQUE CONTACTS

45. LINKED IN Video6 min

47. Linkedin Group Directory

48. 5 Steps to Join Linkedin • Step 1: Join LinkedIn and complete your profile. • Step 2: Find contacts who are already on LinkedIn. • Step 3: Give and solicit recommendations within your network. • Step 4: Pose questions and answer others' questions • Step 5: Find or create LinkedIn Groups.

49. Advice for Recruiters Video

50. Twitter Twitter is a free social networking and micro-blogging service send and read other users' updates (otherwise known as tweets) Limit 140 characters in length. Use widely by cell phones, blackberry, etc. Sign in – can search groups Contact friends in Twitter @friendsemailaddress.com Form group – import contacts – enter bio and picture – link to your website and blog MORE UPDATES RESULT IN MORE FOLLOWERS OFFER VALUABLE INFORMATION – ANSWER QUESTIONS