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Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira. Our Team. Lindsay Atwood: Chief Marketing and Relations Courtney Butterfield: Chief of Personnel Naomi Kim: Chief of Research and Development Nick Lau: Chief Financial Advisor
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Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira
Our Team • Lindsay Atwood: Chief Marketing and Relations • Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and Development • Nick Lau: Chief Financial Advisor • Emily Teixeira: Chief of Design and Organization
Company Products • 100% Hemp Clothing • T-shirts, V-necks, long-sleeve shirts, turtle-neck shirts, tank tops, camis, dresses, etc.
Our Team • Lindsay Atwood: Chief Marketing and Relations • Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and Development • Nick Lau: Chief Financial Advisor • Emily Teixeira: Chief of Design and Organization
Our Team • Lindsay Atwood: Chief Marketing and Relations • Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and Development • Nick Lau: Chief Financial Advisor • Emily Teixeira: Chief of Design and Organization
Did You Know? • Growing cotton uses about 23% of all the insecticides used globally • Growing enough cotton for one t-shirt requires 257 gallons of water • Bleaching and dying the resulting cotton fabric creates toxins that flow into our ecosystem Fortunately, we have an eco-friendly alternative…
Hemp Defined • The most useful plant known to man • Used to make over 25,000 different products like clothing, paper, rope, canvas, paints, fuels, food, cosmetics, soap, etc. • Natural fiber product of the Cannabis sativa plant (bred to yield long fibers) • Alternative to cotton/polyester/rayon/etc.
Myths about Hemp • Myth 1: You can get “high” off of hemp. • Fact: Less than 0.3% THC – High amounts of CBD No amount can get a person “high”. • Myth 2: United States law has always treated hemp and marijuana the same. • Fact: The history of federal drug laws clearly shows that at one time the U.S. government understood and accepted the distinction between hemp and marijuana
Why Hemp? • Durable • Several times stronger than cotton • More resistant to abrasion, rips, shrinkage, etc. • Renewable • Naturally fertilizes the soil for future crops • Matures in as little as 100 days, whereas trees mature in 50-100 years • Produces 3 times as much fiber per acre as cotton
Benefits of Hemp • Fibers are highly absorbent • Cool in the summer and warm in the winter • UV resistant • Certified UPF 50+ (max UV protection rate given) • Long lasting • Ages gracefully gets softer with time
Preserving Our Earth • How Hemp Is Environmentally Friendly: • Requires only a few pesticides and no herbicides • Can be used to restore depleted soils damaged by chemical use • Requires no irrigation as it thrives on the amount of water in an average rainfall • Naturally fertilizes soil for future crops
Marketing • Target Audience: • Teens and Young Adults • Concert Enthusiasts • Environmentally Conscientious Adults • Why is our product worth buying? • Environmentally friendly • Superior quality, more comfortable • Longer lasting
Main Competitors • Hemp Traders • World’s largest supplier of hemp products • Los Angeles, California • The Hemp Trading Company (THTC) • Extended family of musicians, poets, actors, and activists that spread their message through the clothes they create • London, England • Hemptown • $20 Billion T-shirt Industry • Canada
Our Edge Over Competitors • All clothing companies who currently produce hemp clothing blend the natural hemp fibers with flax, silk, nettle, and cotton • Hemp Traders: T-shirts55% hemp, 45 % cotton • There is no company that produces and sells 100% hemp clothes.
Our Edge Over Competitors • Hemp Traders focuses on other products • Limits clothing selection • THTC is based overseas • Some customers prefer shopping in person • Small boutique is a part of the charm • Supports local economy
Breakeven/ Profit Analysis • $958,338 (Year 1 Expenditures) - $730,000(Year 1 Revenue) = • - $228,338 (expected Year 1 profit) • 0 = - $228,338 (expected Year 1 profit) +X [$443,841 (Year 2 Expenditures) - $730,000(Year 2 Revenue)] • Expected breakeven point after 1 year • Expect $286,158 annual profit after year 1
Other Businesses Using Hemp • The Body Shop • Beauty products • Armani, Calvin Klein, Stella McCartney, Urban Outfitters, Fred Segal, etc. • Suits, tuxedos, jeans, pants, shirts, dresses, scarves • BMW and Mercedes Benz • Door panel fabrication
4 Years Projection • Increase in sales as we become more known • Open up one or two new shops • Expand the market by selling to • Forever 21 • Papaya • Anthropology • And other stores aimed at our target audience
4 Years Projection • Expand product line to include dresses, shorts, skirts, and pants • Accessories: Backpacks, bags, shoes, slippers • 100% Hemp Linens • Bed sheets, bed coverlets, duvet covers, etc.