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Proving Value to Partners Discussion and Discovery

Proving Value to Partners Discussion and Discovery. Rick Dunlap PR Communications Director Justin Martsolf Partnership Services & Development Director. On loan from the Hershey Harrisburg Regional Visitors Bureau. We’re not worthy!. What is Value?. Value is….

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Proving Value to Partners Discussion and Discovery

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  1. Proving Valueto PartnersDiscussion and Discovery Rick Dunlap PR Communications Director Justin Martsolf Partnership Services & Development Director On loan from the Hershey Harrisburg Regional Visitors Bureau

  2. We’re not worthy!

  3. What is Value?

  4. Value is… • 1. A fair return or equivalent in goods, • services, or money for something exchanged. • 2. The monetary worth of something. • 3. Relative worth, utility, or importance.

  5. “Value occurs when reality exceeds expectation.”

  6. What do you think Partners expect of their DMO?

  7. What do you think Partners expect of their DMO? • A friend • A connector & networker • A new business developer • An industry expert • An advertising agency • An educator • An advocate • A publicist

  8. What challenges do DMOs face to meet those expectations?

  9. Challenges to meet expectations? • Financial uncertainty, • Increased competition for their dollar - Seeking greater value (ROI), • Internet/Technology: • No longer cornering the market on sole source of info for travelers, • Easier access to the masses, • Highly targeted online advertising – Google, Facebook, etc., • Real-time peer referrals and reviews – Yelp, Facebook, TripAdvisor, etc. • Tracking – Easy analytics and diagnostics methods for businesses to report their own traffic, • Local Focal - Comfortable with only resident business and not believing tourism impacts them or “riding the gravy train” • Time Poverty – limited time or partners to be involved or engaged in bureau activities, • Unrealistic expectations by Partners/Members

  10. What have you done for me lately?

  11. Proving Value • Shout and Tout • Accolades and Achievements – • share constantly and consistently • Accreditation – • recognition of best practices and standards achieved • Public Relations – • generate local earned media on bureau initiatives, • economic impact within the community, • bring media to your partners.

  12. Proving Value Reporting/Reminders Quarterly – HHRVB Marketing U. Monthly Weekly/Bi-weekly Individually Bureau related

  13. Proving Value Keeping up with Technology Web site – look current and up to date - savvy SEO & SEM - Invest & implement SEO & SEM strategies Social Media Component – Provide technical support and staying current with trends, apps, etc.

  14. Proving Value Professional Development Workshops and Seminars develop more knowledgeable partner and tourism community members Familiarization Tours tour local attractions with Partners to educate them on the region’s products and visitor experience Programs and Benefit Improvements Develop new opportunities for partners to get involved offer co-op advertising and other cost-sharing services

  15. What other ways are you showing value and proving your worth to partners?

  16. Thank You

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