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Store Design

Store Design. Visual Merchandising. 2. Chapter Objectives. Explain the importance of store image. Discuss the importance of store design. Explain the importance of store layout. 3. >>. Projects the image of the business. >>. >>. >>. >>. >>. Influences sales.

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Store Design

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  1. Store Design Visual Merchandising 2
  2. Chapter Objectives Explain the importance of store image. Discuss the importance of store design. Explain the importance of store layout. 3
  3. >> Projects the image of the business >> >> >> >> >> Influences sales Creates store image and atmosphere Influences customers before they enter the store Makes customers want to explore the store Showcases the store’s merchandise Creating a Good Impression Store Design Store Design Store Design Store Design Store Design 4
  4. Store Image Elements that combine to create a store image include: store imagethe personality of the store, made up of many parts that work together to create a store’s image Type of merchandise and services Sales associates Design and layout of the store Bags and packaging Colors of the store décor Store fixtures and equipment Lighting Music Scent 5
  5. Store Design Elements of store design include: fixturespermanent or moveable store furnishings that are used to hold or display merchandise Exterior Store Design Front windows Front door Store sign Interior Store Design Selling space Fixtures Behind the scenes 6
  6. Store Layout Store layout includes such elements as the placement of the cash register, wrap desk, fitting rooms, and the merchandise arrangement. 7
  7. Store Layout To attract customers, retailers place their best merchandise forward. Retailers place items to encourage impulse purchases. store layoutthe arrangement of the store’s merchandise, fixtures, and equipment impulse purchasesitems that are inexpensive and that customers buy without much thought 8
  8. End of
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