Tips On Spotify Promotion for 2022

1. Tips On Spotify Promotion for 2022

2. Introduction What does the year 2022 have in offer for Spotify artists? What are the best ways for Spotify musicians to make more money this year? Spotify artists, particularly those from emerging countries such as Africa, India, and Latin America in general, had a fantastic year in 2021. Spotify received a 7 out of 10 for transparency last year, in my opinion, on a scale of 1 to 10. They released two Fan Studies: the first provided remarkable statistics on Spotify best practises and the markets that paid the most, while the second advised artists on how to make the most of the platform to get more streams. No other music DSP gives artists as much data as this one.

3. Spotify Playlist Promotion Company This year has been eventful for Spotify playlist promotion company, but we've heard very little about the artists. Apart from the Joe Rogan scenario that got them siding with the podcaster over Niel Young and a 25% stock dip in January, Spotify has remained silent on platform improvements that could affect how artists should approach their Spotify campaigns in 2022. As a result, musicians are trapped in a post-pandemic bubble when it comes to the dos and don'ts of Spotify promotion. Any blog or vlogger who claims to be knowing what the year 2022 holds for Spotify artists is either tempting fate or outright lying.

4. One update however that could piss Spotify fans off is the continued postponement of the launch of Spotify HiFi for premium Spotify subscribers. Spotify HiFi is a feature that might improve the platform's fan experience and music interaction, but the Swedish music distribution juggernaut is holding back for whatever reason. According to a Spotify community post in early January, 2022, the Spotify HiFi feature is “under consideration” and unavailable till further notice. The top practises that assisted our Spotify artists in 2021 are listed below. Every artist should take notes and put them into practise.

5. Use Release Radar and Discover Weekly Spotify Release Radar and Discover Weekly are unique playlists for each user, as they are auto-curated ones that cleverly use the platform’s algorithm. Ánd what’s even better, compared to Spotify’s self-curated playlists, Release Radar is known to generate a greater number of streams. Getting on Release Radar and Discover Weekly is also super easy. All you need to do is to follow them, and chances are they will follow you back on Spotify. That way, whenever you are releasing a new track, it will invariably show up on the Release Radar playlist for any listener who already follows you.

6. Make Use of Spotify Canvas Spotify Canvas is an 8-second visual loop that keeps Spotify listeners captivated as they listen to music. On the Spotify app, the Canvas is displayed vertically. According to the Spotify study, artists are encouraged to provide a canvas. According to them, Spotify Canvas has aided in increasing fan engagement on the pages of artists such as Billie Eilish. According to a Spotify report, artists that used the Canvas feature enjoyed more than a 145% increase in share rate, 20% increase in playlist adds, 5% increase in the number of streams, 9% boost in profile visits, and 1.4% increase in save rate. It is worthy to note that Canvas is restricted to specific locations.

7. Share, Share, Share You know how they say sharing is caring. Well, sharing is about growing too. It doesn’t matter whether you are being included in a small or a big playlist, the more you share, the more you boost your chances of streaming. Also, while you are at it, do tag the playlist curator. This will help in securing a bond with them for future features and more.

8. Pitch Your Songs on Spotify Playlists I understand that emerging musicians have a harder time getting into Spotify editorial playlists than established artists. If you don't pitch your music to Spotify editors, you'll miss out on being featured on an algorithmic playlist. You have a strong possibility of landing on algorithmic playlists like Spotify, unlike editorial playlists. If you go through the Spotify pitching process, you'll be able to access Discover Weekly and Release Radar. Check out our guide to the 5 types of algorithmic playlists on Spotify if you're having problems understanding the phrases editorial and algorithmic playlists. While you are at it, try to research any non-editorial playlist before pitching to any independent playlist curator.

9. Building Public Playlists Perhaps the easiest way to get featured on Spotify is to create your own public playlists. While you add great tracks for people, do include your original creations as well. That way you will have millions of followers in no time. Also, considering the fact how the algorithm works for Discover Weekly that takes every playlist into account, chances of getting featured is really good.

10. Conclusion 2022 is shaping up to be a fantastic year for artists. Stay tuned for frequent updates on established labels' and successful indie artists' finest Spotify promotion strategies.