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What is Engineering ? Presentation to teachers. G Kindlon Feb 2011

What is Engineering ? Presentation to teachers. G Kindlon Feb 2011. Definition of Engineering. “ The application of scientific and mathematical principles to practical ends such as the design, manufacture, and operation of efficient and economical structures, machines, processes, and systems.”.

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What is Engineering ? Presentation to teachers. G Kindlon Feb 2011

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  1. What is Engineering ?Presentation to teachers.G Kindlon Feb 2011

  2. Definition of Engineering • “ The application of scientific and mathematical principles to practical ends such as the design, manufacture, and operation of efficient and economical structures, machines, processes, and systems.” Teachers Feb 2011

  3. Definition of Knowledge Economy • Economy based on creating, evaluating, and tradingknowledge. In a knowledge economy, labour costs become progressively less important and traditional economicconcepts such as scarcity of resources and economies of scale cease to apply. Teachers Feb 2011

  4. Knowledge EconomyKey Concepts and Driving Forces • Knowledge and Education is treated as a business product and a productive asset and Intensity of the Information is key. • Globalization • Computer networking and Connectivity • Human Capital and Competencies are key • Communications infrastructure • Technology push/pull Teachers Feb 2011

  5. Seagate’s Global Presence Springtown, N. Ireland Shakopee, MN Normandale, MN Amsterdam, Netherlands Santa Clara, CA Paris, France Beijing, China Tokyo, Japan Sunnyvale, CA Shrewsbury, MA Wuxi, China Fremont, CA Suzhou, China Delhi, India Scotts Valley, CA Shanghai, China Oklahoma City, OK Teparuk & Korat, Thailand Taiwan Longmont, CO Johor, Penang Malaysia Ang Mo Kio, Singapore Science Park, Singapore Woodlands, Singapore HQs, Admin and/or Sales Design Customer Support Drive & Component Mfg Corporate Overview January 2009 Teachers Feb 2011 5

  6. Wafer to Drive Minneapolis, Minnesota (Normandale, NRM) BAR Penang, Malaysia SLIDER DRIVE WAFER HGA HSA Korat, Thailand Teparuk; Bangkok, Thailand Springtown (STST) Northern Ireland Teachers Feb 2011

  7. Knowledge EconomySome key Segments • Hi-tech Manufacturing • Software • Financial Services • Internet Economy • Research and Design • Pharmaceuticals • Training and Education • Digital content development • Digital content management and storage Teachers Feb 2011

  8. Working in a modern multi-national company • End of peripherality • Multi-cultural • Teamwork • Data driven statistically sound decisions ! • Business Excellence – Process and Product • Innovation Teachers Feb 2011

  9. What is Seagate’s Strategy ? • Selling Science/Technology as a career path. Over-coming the bias for traditional vocations , doctor, lawyer etc • Focus on Employability. • Getting school-children inside the door • Rewarding Academic excellence : School prizes • Promoting Innovation Teachers Feb 2011

  10. A Digital Content Invasion Teachers Feb 2011

  11. Opportunities Ahead in the Home 120,000 100,000 Petabytes 80,000 60,000 40,000 20,000 CY96 CY98 CY00 CY02 CY04 CY06 CY08 CY10 0 CY95 CY97 CY99 CY01 CY03 CY05 CY07 CY09 Exponential Mass Storage Growth Likely Home Professional Teachers Feb 2011 Source: Seagate Market Research

  12. Opportunities Ahead in the Home Exponential Mass Storage Growth Likely • Richer content proliferation “high def’ • Faster networks – more up/download bandwidth • More ubiquitous commercial content via IP “pipes” • Further proliferation and socialization of user generated content • Conversion of existing physical content • Seamless applications that move PC – aggregated content to living room, hand, and auto Teachers Feb 2011

  13. Derry and the North West? • How do we assess the Derry Capability ? Regeneration Report • Where are we at now - 3000 jobs in next 10 years in digital economy • What is being/should be taught in schools? • How do we encourage more second level educational ‘digital’ activity? • Digital Derry • What are the aspirations for Derry Schools in this context? • What level of new activity can we support? Teachers Feb 2011

  14. Key Take-aways • We are way behind in Science and Technology ! • There is a Digital Explosion and it is changing the world ! • We need to understand how the growth in Digital Media presents opportunities for Derry • The workplace has changed beyond recognition ! • No more peripherality • The only way to generate wealth in the long term is to add value to something ! Teachers Feb 2011

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