1 / 31

What is the indy racing league

What is the indy racing league. Sanctioning body of the IndyCar Series & Indy Pro Series Premier form of motorsports entertainment Unique cross section of drivers, tracks and venues Built upon the core values and principles of the Indianapolis 500

netis
Download Presentation

What is the indy racing league

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is the indy racing league Sanctioning body of the IndyCar Series & Indy Pro Series Premier form of motorsports entertainment Unique cross section of drivers, tracks and venues Built upon the core values and principles of the Indianapolis 500 Home to the Indianapolis 500 Largest spectacle in racing Innovators in technology, safety and entertainment 2

  2. Indy racing league tradition National sports property deeply entrenched in American sports history Rich heritage and tradition95 years and counting Pure, authentic, accessible open wheel racing 3

  3. INDY PRO SERIES INTRODUCTION Developmental racing series sanctioned by the Indy Racing League Founded in 2002 as way to introduce new talent to IndyCar Series Offers teams opportunity to work their way up to IndyCar Series Ability to develop driver, team and mechanic skills at a diverse set of tracks Centerpiece of schedule is Freedom 100, contested at Indianapolis Motor Speedway on Friday prior to the Indianapolis 500 Races nationally television on ESPN 2 4

  4. INDY PRO SERIES objectives Provide young open-wheel drivers and teams with established career path to the IndyCar Series and Indianapolis 500 Prepare up-and-coming talent for the challenges, technology and competition of IndyCar Series Racing Launch driver careers and sponsorship programs more Economically Establish entryway into IndyCar Series ownership Minimize cost of racing 5

  5. INDY PRO SERIES goals Promote more drivers to IndyCar Series and Indianapolis 500 Increase car count and IndyCar Series team participation Enhance sponsor and stakeholder value Continue to control team/driver expenses Raise the profile of the Indy Pro Series within the racing community Promote our record of safety and performance 6

  6. "A very important part of our business" EDDIE CHEEVER 7

  7. Indy pro series Fast facts Future stars of the IndyCar Series $4 million in annual prize money Photo finishes with side by side racing at 200MPH+ Affordable racing formula Top competition Racing on oval, street and road courses Racing on environmentally friendly unleaded fuel 8

  8. INDY PRO SERIES BRAND FUNCTIONAL EQUITIES EMOTIONAL EQUITIES Speed Precision Bold Innovative Competitive Accessibility Non-stop Action Wheel-to-Wheel Aggressive Ambitious Authentic All Access Competitive Spirit Leading Edge Fair Diverse 9

  9. Front line for development Indy Pro Series is the frontline of development for the future of the IndyCar Series Drivers Next generation of IndyCar Series and Indianapolis 500 champions refine their skills and hone their talents in Indy Pro Series Teams Motorsports investors and entrepreneurs compete in Indy Pro Series and represent future stakeholders of the IndyCar Series Sponsors Tomorrow’s motorsports marketing giants utilize Indy Pro Series to test sponsorship design and activation, manage motorsport assets and establish B2B relationships 10

  10. Indy pro series cost control Cost of Operations Reduction Plan (CORP) provides teams with long-term reduction in operating costs Participant credit Rewards teams for consistent participation Midwest race concentration Decreases mileage between events Doubleheaders Lowers operational cost-per-mile Additional road/street events Reduces the risk of crash damage Engine lease/rebuild program Most cost-effective engine program in all of open wheel racing 11

  11. Indy Pro Series Assets & Deliverables Team sponsors in Indy Pro Series receive ideal combination of tangible value and ROI benefits: Brand Alignment Young, entrepreneurial culture perfect for emerging brands in technology, consumer electronics, financial services and travel Indianapolis Motor Speedway Freedom 100 at historic facility with unparalleled access to Indianapolis 500 Quality Consumer Impressions Quality, one-on-one relationships with auto racing’s most devoted fan base Value and Affordability Sponsorship and corporate hospitality programs offer significant benefit for a fraction of cost of other sport properties 12

  12. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING Brand exposure Team sponsor brands are seen by millions of loyal consumers each week, on everything from pit boxes and team uniforms to the cars and trucks themselves. Wherever Indy Pro Series is seen, sponsor brands gain cost-effective exposure as active participants in the action. 13

  13. OPPORTUNITIES BRAND EXPOSURE ADVERTISING& PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING ADVERTISING AND PROMOTIONS Many team sponsors incorporate their sponsorships into their general marketing programs. Promotions, sweepstakes and targeted communications all allow team sponsors to attract Indy Pro Series fans (and non-fans alike) in exciting new ways. 14

  14. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING PAINT SCHEMES Many primary team sponsors leverage their promotions, sweepstakes, line extensions and other marketing campaigns through the use of alternate paint schemes. 15

  15. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING SHOW CARS Bringing cars to retail locations, charity events and other points of consumer contact give team sponsors a way to connect with consumers by creating a “special occasion” for fans to take notice of team sponsorships. 16

  16. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING DRIVER ENDORSEMENTS Consumers recognize Indy Pro Series drivers and equate them to their sponsor brands, making them some of the most effective endorsers in marketing. Stars like Danica Patrick and Helio Castroneves have already delivered massive value in exposure and sales for their sponsors; and rising stars like Marco Andretti, Alex Lloyd and Hideki Mutoh are building powerful consumer relationships with every passing week. 17

  17. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING DRIVER APPERANCES Drivers are powerful spokespeople for Indy Pro Series team sponsors, providing an accessible personality to share brand messages. Everywhere they go, drivers serve as ambassadors for team sponsor brands as they interact with consumers. 18

  18. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING LOCAL IN-MARKET ACTIVATION When Indy Pro Series events come to each market, they create added opportunities for team sponsors to interact with consumers and leverage the excitement of the event. 19

  19. OPPORTUNITIES BRAND EXPOSURE ADVERTISING & PROMOS PAINT SCHEMES SHOW CARS DRIVER ENDORSEMENTS DRIVER APPEARANCES LOCAL IN-MARKET LICENSING LICENSING Indy Pro Series licensed products are a powerful way to reach consumers, giving them additional chances to show their loyalty and interact with team sponsor brands. 20

  20. DRIVER POSITIONS Multiple placements are available on the driver’s uniform. From full, primary sponsorship to associate placements, each team can assist in finding the opportunity that helps to maximize sponsorship investment and meet marketing goals. ASSOCIATE SPONSOR PRIMARY SPONSOR DRIVER POSITIONS

  21. CAR POSITIONS CAR POSITIONS REAR WING ENGINE COVER ASSOCIATE SPONSOR PRIMARY SPONSOR NOSE WING

  22. "GREAT FOR TRAINING NEW DRIVERS AND GREAT FOR TRAINING NEW CREWS THAT MAY END UP MAKING THE STEP UP IN THE NEXT FEW YEARS." Michael Andretti 23

  23. Indy racing league Fan base 37 million IndyCar Series fans worldwide 1 in 5 U.S. adults are IndyCar Series fans Desirable and diverse audience Well-educated adults with greater discretionary income Heavy consumers of TV, print, and radio media More brand loyal than average consumer Early adopters of innovation and technology 24

  24. INDY PRO SERIES DEMOGRAPHICS 25

  25. Indy pro series 2008 media plan All Indy Pro Series events broadcast on ESPN2 in HD Ratings competitive with other niche sport properties Affordable in-car camera, product integration and ad buy programs Within next year, dedicated, loyal viewers will: Quality audience is also: • Make more than 2.4 million travel reservations • Manage more than 1.2 million personal finance and investment accounts • Purchase more than 1.3 consumer • electronic products • Four-times as likely to install a home security system • 92% more likely to stay at an upscale hotel or resort • Twice as likely to employ a financial planner or adviser 26

  26. INDY PRO SERIES BROADCAST PACKAGE 27

  27. 2008 Indy pro series schedule March 29 Homestead-Miami Speedway April 5-6 Streets of St. Petersburg April 27 Kansas Speedway May 23 Indianapolis Motor Speedway June 1 The Milwaukee Mile June 21 Iowa Speedway July 25* Watkins Glen International July 21 Nashville Superspeedway July 19-20 Mid-Ohio Sports Car Course August 9 Kentucky Speedway August 23-24 Infineon Raceway September 7 Chicagoland Speedway 28 Same-Day Doubleheader*

  28. DRIVERS MOVING AHEAD Over past five years, 14 drivers have graduated from Indy Pro Series to IndyCar Series, Indianapolis 500 and IndyCar Series Team Testing Program, some include: Marco Andretti 29

  29. STAKEHOLDER TESTIMONIALS “Our continuing involvement with the Indy Pro Series produces a variety of benefits for our company. While the on-track competition allows us to explore new technologies, we also collect an excellent return on investment. We believe racing in the Indy Pro Series has been a key element in a comprehensive marketing program through which Firestone has seen a steady increase in sales.” “I’ve participated in motorsports for more than 40 years and have raced in the Indy Pro Series since its inception in 2002. The Indy Pro Series was established on a level playing field so that every team in the paddock has access to the same engines and equipment. Furthermore, the mix of ovals and road courses provides a platform for drivers and teams to develop their skills and ultimately advance to the IndyCar Series.” Al Speyer Executive Director, Firestone Racing Brian StewartIPS Championship Winning Owner, Brian Stewart Racing “I’m a strong supporter of the Indy Pro Series, and believe it’s the best opportunity for young drivers and teams to enter professional open-wheel racing in America. The unique engine and chassis formula offers a level of competition where young men and women can truly develop their skills and become future racers, not just drivers.” “Team ownership in the Indy Pro Series has been one of the most personally rewarding accomplishments of my career. As a former driver, I enjoy the opportunity to work with young drivers as they transition from other support series. From a business perspective, it delivers a high level of competition at a very low cost-per-mile. Most importantly, our sponsors and business partners appreciate the value of running in conjunction with the IndyCar Series and the Indianapolis 500.” Rick Mears Four-Time Indy 500 Champion, Driver Coach and Consultant Sam Schmidt IPS Championship Winning Owner, Sam Schmidt Motorsports

More Related