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2. Check Out These Great Tips To Develop An Appealing And Functional Website

3. So, you’ve finally decided to get a new website for your business and your old website is no longer able to deliver sustainable results. Or you just want to give your startup a fabulous presence on web with a remarkably developed website that can turn your fortunes. Though you can browse through a range of website design & development firms in India and get the one that matches your requirement and budget the best, you may still feel that there is something missing in this much-hyped project. As the ongoing competition in this sector is only increasing and increasing, the need of the hour is to have a website that is not only visually captivating but alluring to the target audience too. So, let’s find out some thumb rules that are sure to get you a spark to your website.

4. The universal 5 second rule • Do you know that you have only 5 seconds to grab the attention of your visitors through your website? According to a research, it has been found that this it time your visitors take to arrive at a decision about your website. And this certainly makes the task more challenging. • A typical website user will decide whether they are going to be there on your website or leave within the first 5-8 seconds of staying on your page. This means you have a very short amount of time to make a lasting first impression. • So, the first thing to focus on is to captivate the audience with an appealing design and layout and then do something to make your visitor glued to the website for long. While doing this, don’t make the

5. Readability • Text is an integral part of any website as it helps the readers to understand the products, services and other elements on the website. It is necessary to make sure that the text is formatted properly so that a reader can understand the digest the information efficiently. • The information and content on your website should be appropriate and have optimum readability. Some key factors to keep in mind include: • Prefer easy to understand typography and fonts • Making your texts short and sweet (average readers only read 30% of text on web pages) • Using bullet points and lists • Confirming that there is enough space between paragraphs and sentences • Incorporate proper headings • Place a call to action and make sure that your message is delivered clearly • Even though the use of multimedia is quite prevalent these days, text is still a preferred way to effectively communicate your message to a user.

6. Responsive and Mobile Friendly Websites • Consider the people you’re targeting at, such as the readers that mostly remain on-to-go. Not every person has the chance to browse the web on their laptop on the train or bus, rather they’ll count on their smartphone and other mobile devices. It is necessary that your website is not only responsive but that it’s also mobile optimized for the best level of realization. When a reader browses your page, he should be able to view it just as efficiently on their mobile device as they would on their computer at home. • Simple and Classy • When website designing was nothing less than a rage in the past, people would overload the pages with big size images, but minimal text, and other features that just make a website look unattractive and quite improper. The more sophisticated your design is, the more reorganized it will appear and customers will be more likely to want to know more about your products and/or services. • For some industrial domain, having a simply designed website is quite better as this kind of information tends to have a lasting impact on your visitors than text and pictures.

7. Imagery • The most overlooked aspect of website design is the imagery a web design company chooses. Which is better – stock photography or custom imagery? • According to domain experts, the most important part of this factor is the resolution of the picture you’re putting. In regard to custom imagery, there is no point in clicking a picture on an old cell phone and expect it to look fabulous. Similarly, it makes no sense to choose to same stock that is common in the industry. So, be creative, think of something new for your business!

8. Call to Action • Last but not the least; your website should take the reader to somewhere. As your visitors don’t have too much time to find out what’s to do next, it is necessary to tell them where to click next. You need to clearly tell to the user what action you want them to take – “Buy now”, “Request information”, “Add to Cart.” These are all widely using call to actions that are known to increase conversions on your site.

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