Art of Pure’s Values of Health and Transparency Guide Their Business

1. Art of Pure’s Values of Health and Transparency Guide Their Business Art of Pure’s business operations are grounded in their values, and their values guide how they source their products. From natural skin care products to hair care products, and from cosmetics to wellness products, Art of Pure is focused on every aspect of beauty, including skin, heart, soul, and mind. Much of Art of Pure’s values can be traced back to the founder, Monika Joshi. After years of struggling with sensitive skin and blemishes, Joshi began the arduous task of researching and understanding skincare ingredients. After realizing that there are more than 1,328 chemicals banned in the European Union while only 11 are banned in the United States, Joshi decided to start a company that sourced natural and high-performing skincare products grounded in values of health and transparency. Health and Safety Health and safety standards are uncompromising for Art of Pure. Each ingredient, product, and brand they carry is tested for performance and potency. Their products never include artificial additives or harmful ingredients found in many skincare and hair care products, including additives like benzalkonium chloride, benzophenone, coal tar, formaldehyde, phthalates, petroleum, or GMOs.

2. They’re not only uncompromising on safety standards, but also on performance as well. As such, Art of Pure will not carry a product if it’s considered unsafe, even through anecdotal reviews. And if a product is safe and natural but doesn’t generate the desired results, they won’t carry it either. With Art of Pure, it’s not enough to just be one thing. They expect the products they carry to be safe, natural, effective, and high quality. Transparency Art of Pure values transparency, both with the brands they work with and the customers they sell to. They pledge to be truthful about the ingredients in each product they sell, the brands they work with, the adaptogens they promote, and to admit if they made a mistake (which, of course, is rare). Growth With a foundation of growth and discovery, Art of Pure continues to learn and expand its knowledge base within the cosmetics industry. They are focused on continued research, expanded partnerships, and greater knowledge. Empowerment Art of Pure believes respect, positivity, and openness can empower us all. By caring for ourselves, each other, and the environment, Art of Pure promotes products and practices that empower. These values underpin each product and service Art of Pure promotes. From natural, toxin-free skincare products that deliver potent, high-quality results to powerful, restorative hair treatments, Art of Pure is committed to promoting products that are healthy, safe, and high- performing. Take their line of Rahua hair treatments, for example. Formulated with botanical ingredients that are sustainably and ethically sourced, Rahua products deliver high-performing, high-quality ingredients with efficacy and transparency in mind.Rahua products are made from Amazonian botanicals such as Ungurahua oil from the Oenocarpus bataua palm tree, which is known for its powerful restorative properties. Many Rahua products also contain nutrient-rich quinoa, vegetable glycerin, and aloe leaf extract, which help provide essential nourishment to every hair type. Browse Art of Pure’s entire health and wellness collection at https://artofpure.com/